Lord of the skins

Lord of the skins

Who said a little magical thinking couldn’t work wonders? Welcome to the age of Neo-Tolkienism – the golden era of fantasy storytelling following the likes of blockbuster franchises Harry Potter and The Lord of the Rings.

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Dermatattooists

Dermatattooists

Forget your everyday health check. We’re talking tattoo checks, thanks to Brazilian suncare brand Sol de Janeiro and its efforts to raise skin cancer awareness.

Proof of brands putting people’s needs before their own, Sol de Janeiro trained over 450 tattooists with the skills to be able to spot skin lesions and the basic signs of skin cancer.

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Window dressing

Window dressing

YouTube: http://www.youtube.com/watch?v=7ZXucLUfh0U

Stereotypical things you will never hear a man say #34: “I’m just popping into town for a spot of window shopping.” Well that may be about to change thanks to NEO’s new concept storefront in Nuremburg.

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L’eaundry

L’eaundry 1

Sleek, sophisticated, stylish. Probably not the first words that come to mind when you think of laundry branding. (More like bright, garish and in-your-face.)

But shaking up the shelves is L’eaundry, a luxury brand that wants us to treat our clothes as well as we treat our skin. With the strapline ‘Treat your second skin like your first’, the ingredients are intended to ‘pamper’ clothes by gently washing them and leaving them with a light aromatic fragrance that lasts until the next day.

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No ordinary shirt

No Ordinary Shirt 1

Whoa. Wait a minute. Wearable technology? Yes, clearly big goals are being kicked in Australia. Meet the ‘Alert Shirt’: a jersey that allows fans to experience what AFL football players are feeling live during televised games – from the couch.

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Empowericons

Empowericons 1

SMILE! WINK! KISS! Let us introduce you to the world’s first Afro Emoticons, courtesy of Oju Africa. In fact, the actual word ‘Oju’ means ‘faces’ in the Yoruba language from Nigeria.

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Music to your beers

Music to your beers 1

Is it a boombox? Is it a crate of beers? Happily, it’s both. This is the latest packaging from Beck’s, designed to hold a six-pack of beers and look uber cool at the same time. (Bottoms up, Damo.)

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Drink inside the box

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When is a box not a box? When it’s a table, of course. To help Nikka Whisky stand out on European shelves, international distributor La Maison du Whisky has given it some snazzy new packaging that can be configured into a variety of shapes.

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The anti-social network

Earlier this year (April to be precise) a story hit the UK’s headlines of a 4-year-old girl who was ‘addicted’ to her iPad. Whilst many of us may have scoffed and thought ‘I’d never let that happen to my child’, it turns out that in Japan they’re taking the problem incredibly seriously.
 

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From ironic to iconic

There was a time, not so long ago, when receiving a winter-pattern sweater on Christmas day would be greeted with insincere smiles and thanks. But in this world of ironic cool that we live in the Christmas sweater has been elevated to a must-have status, and Coke Zero’s Sweater Generator has just added a competitive edge to it.
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