Home sweet station

The lights are on and hundreds of commuters are home. To show-off its new home décor range, Target built a life-size dollhouse in Grand Central Station.

 

 

 

 

 

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Small talk

Forget the Fisher Price smiley-faced phone. Now children can make real calls from a real mobile all of their own. (Cheers, Andy P.)

 

 

 

 

 

 

 

Dubbed the BratBerry by sceptics, 1stfone is the brainchild of Ownphone and is aimed at children between four and nine.

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Printed wi-fi

To promote its new Office 365 software, Microsoft placed an ad with free wifi in a special edition of Forbes magazine. (Nice spot, Alex.)

 

 

 

 

 

 

The ad was made up of four pages, with a super-skinny router and battery packed in between. After activating the wifi, readers could get online for free (thanks to T-Mobile) for 15 days, wherever they took the magazine.

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A recipe for increased sales

Mayonnaise isn’t just for sandwiches. At a supermarket in São Paulo, Hellmann’s used NFC technology to suggest new recipes to shoppers as they perused the aisles. (Thanks, Tim.)

 

 

 

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The easy way to get fit

First there was easyJet. Then easyHotel. And now there’s easyGym.
Yes, Stelios has expanded into the fitness market with a chain of no-frill gyms. You can already work up an orange sweat in six spots across the UK. And from next month, there’ll be a new branch on Oxford Street, too. (Good find, Andy P.)

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Makr Shakr

Some robots would be no good at mixing a martini. C3PO, for example, would no doubt bruise the gin with those inflexible elbows of his, despite his plummy butler act. But these ‘guys’ put the most balletic of bartenders to shame. Fresh from MIT’s Senseable City Lab and rocking the bar in Milan is Makr Shakr: three robotic arms that can mix any drink you desire.

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Baby and me

First we fell in love with the synchronized-swimming Waterbabies. Then, those lockin’ n’ poppin’ Rollerbabies. Now, it’s time to connect with your own inner baby. Evian’s newest CGI tots are taking the Viral Video Chart by storm, as “Baby & Me” has topped the No. 1 spot with around 50million views, generating more than 80 related clips, 740,000 Facebook shares, and 11,000 comments.

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Wearable technology

James Bond’s video wristwatch. Captain Kirk’s communicator. Wearable technology is no longer a fantasy, but coming soon to a body part near you. And the battle for who’s going to own the platform, set the standards and attract the world’s top developers is about to start raging.

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App gifting

Today is your other half’s birthday. A big one. Only you haven’t got them a present. And you’re on the other side of the world. What do you do? There’s a new app with the answer: Jifiti. It lets you scan product barcodes and instantly send a voucher, for your specific, hand-chosen gift. (How thoughtful Tim!)

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Giant touchscreen store

eBay is literally taking window-shopping to a whole new level. This summer they’re revealing a giant touchscreen pop-up store in partnership with NY retailer Kate Spade Saturday.

 

 

 

 

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