Exercise by numbers

Exercise by numbers

Gyms. Sweat dripping down grey walls. Stale carpet tiles. Broken air conditioning units. Boxy TV screens showing music videos from the ‘90s. Row upon row of slippery, smelly treadmills.

Sound familiar? If your gym is still stuck in the dark ages, it’s time to move on. Research shows that more and more of us are shunning traditional high-street chains in favour of fitness and running groups, or re-considered gyms that place greater emphasis on design and style.

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Taste eruption

Taste eruption

Stone-cooked? Flame-grilled? Pah, you ain’t seen nothing yet. Food design studio Bompas & Parr has collaborated with a team of scientists and artists to cook meat with lava and high-voltage electrical currents.

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Call the local shots

Call the local shots

Global recipe; local taste. That’s the formula behind Pernod Ricard’s brand ‘Our/Vodka’. And it seems to be working a dream.

After launching in Berlin, Our/Vodka has just found its way to American soil, starting with Our/Detroit. The idea is simple: fund local micro-distilleries and give local entrepreneurs the freedom to make the brand their own.

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Tiny tasters

Tiny tasters

YouTube: https://www.youtube.com/watch?v=xtZlHSy5HDM

Bite sized is making big tasty waves across the US right now, with Oreo sending out pint-sized surprises to the fifty smallest towns across the country.

For Elsie Eiler, the only resident living in Monowi, Nebraska, the 11th of August felt a bit like Christmas. She received an unexpected petite package containing Oreo Minis as a gesture by the brand, which is celebrating all things tiny as part of its Oreo Minis campaign.

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The loins of your fruit

The loins of your fruit

Valentine’s Day. A day of universal love. A time for couples of all ages to celebrate their mutual affection through a romantic meal, flowers or some chocs picked up from the 24-hour garage. Not so in Nanjing, China, where one vendor has given his peaches a cheeky twist. (Well picked, Phil.)

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Got posh milk?

Got posh milk

What’s on your breakfast table? A cereal box featuring cartoon animals? A sticky, squeezy bottle of congealed honey? A crumb-coated block of melting butter?

Raising the (breakfast) bar, at least in his imagination, is student Michael Garrett’s concept for Schepps Dairy Superior Milk.

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Live advertising

Live advertising

YouTube: http://www.youtube.com/watch?v=1C7batG6Y5s 

What’s the first thing you do when your football team scores? For many fans, the answer is reach for your phone or laptop to see what everyone’s saying about it online.

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Household probiotics

Household probiotics

When you read the words ‘probiotics’ and ‘good bacteria’, you’ll probably picture a tub of yoghurt or Yakult – not necessarily cleaning products. But today’s a new day, complete with a natural new science-based health trend: Pro-microbiome.

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Bubble and clique

Bubble and clique

YouTube: https://www.youtube.com/watch?v=9mIdhGZH2Ac

Holidays. The perfect time to get away from it all. Forget about the stress and strains modern life. Treat yourself to a couple of weeks relaxing in the middle of nowhere. Well now it seems a couple of French entrepreneurs have taken the idea of ‘spending some time in your own bubble’ quite literally.

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Lights, camera, cheers!

Lights, Camera, Cheers

Butch and Sundance. Riggs and Murtaugh. Buzz and Woody. Jake and Elwood, Garth and Wayne (schwing). Hollywood’s seen some pretty epic teamwork over the years, but none are more innovative than Grolsch’s latest partnership with the film business.

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