Beauty therapy

By May 7 2013, 9:00 am Leave a comment

James Blunt tried. So did X-tina (but at least she kept her clothes on for that one). It doesn’t matter how often women hear “You are beautiful”, they don’t seem believe it. So Dove has bypassed their ears and gone for the eyes instead. In a return to the Campaign for Real Beauty, first launched in 2004, Unilever’s ‘Real Beauty Sketches’ for the brand is now sitting pretty at the top of the Viral Video Chart, putting Kmart’s ‘Ship My Pants’ and Evian’s ‘Babies’ in the shade.

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#TakeTheBiscuit

By May 3 2013, 9:38 am Leave a comment

Is the launch campaign for cereal brand Weetabix’s new breakfast biscuit, On The Go. British shoppers at Boots stores can claim a free sample simply by showing a photo of the product on their smartphones at checkout.

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App up your life

By May 2 2013, 9:31 am Leave a comment

Unlike North Korea, where less than 0.1% of the population have access to the internet, China’s generation of mobile web surfers is booming. Tapping into this demographic’s constant need for ‘click and play’ stimulation, retail brand AER have created a concept store that delivers an exciting new experience every time.

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Food tripping

By May 1 2013, 9:26 am Leave a comment

You’ve been ‘good’ all week. Soups, salads and only one sneaky chocolate. Now it’s the weekend and you’re off on a road trip. When hunger hits, you don’t have many options apart from refuelling on filthy burgers and fried chicken. But, my friends, it doesn’t have to be that way (much as we may like the excuse to indulge on the road).

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Bow-tying one on

By April 30 2013, 9:33 am Leave a comment

‘The King of Beers’ has been given a bit of a makeover. Budweiser’s new waisted cans mirror the bow tie shape of the brand’s logo, giving you a stylish new way to get… wasted. (Please drink responsibly.)

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The tattooist’s code

By April 29 2013, 9:29 am Leave a comment

Whether you’ve saved up for years for a full-body irezumi, or just fancy a scattering of fifty-six stars across your face, one thing you don’t want to end up with is a smudgy, blurry mess. This insight has been artfully acted on by the Berrge tattoo studio, whose recent recruitment ad has been asking applicants to put their money where their mitts are.

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Smart beer bottle

By April 26 2013, 9:13 am Leave a comment

Drinking beer has always been a social experience. Heineken has ramped up this age-old interaction by introducing a ‘smart’ beer bottle, just launched at Milan Design Week.

 

 

 

 

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Roots spirit

By April 25 2013, 9:10 am Leave a comment

“Aristotle, Aristotle was a bugger for the bottle,” the Pythons once sang. If they were right, he’d certainly have approved of this new range from Athens-based distillery, Finest Roots Spirits. One of the philosopher’s preferred healing herbs, dittany, features in one of four unique liqueurs, together with other botanicals and spices. 100% natural ingredients, like cinnamon and clove, resin from mastic trees and a blend of honey and raki make up the other three.

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Holocube

By April 24 2013, 9:07 am Leave a comment

There’s a new way to blow your mind on the streets of Amsterdam. Nike’s latest advert for their Free model is running in 360O holographic glory, in cubes located in the Leidseplein, Rembrandtplein and Damrak areas.

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Tailor-made tales

By April 23 2013, 9:04 am Leave a comment

Once it was true that ‘clothes maketh the man’. Now it’s more like ‘clothes talketh to woman’. Burberry Prorrsum follows the 2012 launch of its pre-season Made to Order service with Smart Personalisation chips, sewn into each item. (Cheers Jamie.)

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