L’eaundry

L’eaundry 1

Sleek, sophisticated, stylish. Probably not the first words that come to mind when you think of laundry branding. (More like bright, garish and in-your-face.)

But shaking up the shelves is L’eaundry, a luxury brand that wants us to treat our clothes as well as we treat our skin. With the strapline ‘Treat your second skin like your first’, the ingredients are intended to ‘pamper’ clothes by gently washing them and leaving them with a light aromatic fragrance that lasts until the next day.

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No ordinary shirt

No Ordinary Shirt 1

Whoa. Wait a minute. Wearable technology? Yes, clearly big goals are being kicked in Australia. Meet the ‘Alert Shirt’: a jersey that allows fans to experience what AFL football players are feeling live during televised games – from the couch.

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Empowericons

Empowericons 1

SMILE! WINK! KISS! Let us introduce you to the world’s first Afro Emoticons, courtesy of Oju Africa. In fact, the actual word ‘Oju’ means ‘faces’ in the Yoruba language from Nigeria.

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Music to your beers

Music to your beers 1

Is it a boombox? Is it a crate of beers? Happily, it’s both. This is the latest packaging from Beck’s, designed to hold a six-pack of beers and look uber cool at the same time. (Bottoms up, Damo.)

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Drink inside the box

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When is a box not a box? When it’s a table, of course. To help Nikka Whisky stand out on European shelves, international distributor La Maison du Whisky has given it some snazzy new packaging that can be configured into a variety of shapes.

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The anti-social network

Earlier this year (April to be precise) a story hit the UK’s headlines of a 4-year-old girl who was ‘addicted’ to her iPad. Whilst many of us may have scoffed and thought ‘I’d never let that happen to my child’, it turns out that in Japan they’re taking the problem incredibly seriously.
 

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From ironic to iconic

There was a time, not so long ago, when receiving a winter-pattern sweater on Christmas day would be greeted with insincere smiles and thanks. But in this world of ironic cool that we live in the Christmas sweater has been elevated to a must-have status, and Coke Zero’s Sweater Generator has just added a competitive edge to it.
Screen Shot 2013-11-29 at 16.05.08

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Get your tweets out for the Greeks

You’d be well within your rights to question the value of a high-tech bra that tweets every time it’s taken off. Fortunately it’s not the latest gadgetry for people suspicious of their partner’s fidelity; it’s a new breast cancer awareness campaign from Nestlé in Greece.

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Wrap up warm for Christmas

It’s Christmas Day (not today – we’re just imagining here). Aunty’s asleep in the chair next to a glass of sherry; Dad’s considering tackling the mountain of washing up; the kids have lost interest in their toys and are being brain-washed by Mary Poppins; and (if you’ve got around to it) next to the front door will be two or three bin bags of ripped up wrapping paper.
 

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A cut above barbers

It’s November. The month of falling leaves, fireworks, and farcical facial hair. So as men up and down the country trim their ‘taches for charity it seems only fitting to feature Harry’s, a new online/ offline barbers that sells premium grooming products without the premium prices. (Apologies for the over-alliteration in the previous two sentences.)
 

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