Traditionally, there’s always been an uneasy relationship between the creative mind and alcohol. But new evidence suggests that a slug of booze can actually have a positive influence on creativity.
Professor Jennifer Wiley at the University of Illinois found that a person’s creative peak comes when their blood alcohol level reaches 0.075%, reducing the tendency to overthink during problem solving.
In response, Danish brewery Rocket Brewing has created a beer which, they claim, will boost creative thinking. The Problem Solver is a 7.1% (yes, 7.1%) craft IPA. To achieve the optimum level of creativity, the bottle features a scale to determine how much you need to drink based on your body weight. It’s important to get the quantity just right. Drink too much and you could end up with a few other problems to solve. Like walking in a straight line, or remembering where you live.
In Brazil, cooking and dining together is very much a family affair. Recipes are handed down from generation to generation and home cooks will often follow instructions handwritten by their grandparents, or even great-grandparents. These documents are precious and completely irreplaceable.
But now, thanks to Knorr’s Receitas de Familia campaign, it’s possible to have Grandma’s pancake recipe preserved for all time. Simply snap the recipe page with a smartphone, tweet the image to Knorr and a team of designers will transform the recipe into a rather tasty infographic poster, featuring real ingredients and at least one Knorr product.
Print it out, pin it up in the kitchen and no matter how much mess you make in there, the handwritten original can rest unmolested by floury fingers. Grandma would approve.
Nope, there’s not a blockage in your beer pump. That thick, yellow liquid flowing from the tap is actually mustard. And very nice mustard at that.
French brand Maille has just opened its first stand-alone boutique in the US, on Manhattan’s Upper West Side (tasty spot, Tet).
Overseen by a ‘Mustard Sommelier’, the shop carries over twenty varieties, which you can pump into stoneware jars of up to 18.6 ounces. There’s even a mustard for people who don’t like mustard, which is parmesan and basil flavour. And for Christmas, a special Chablis wine and black truffle variety.
Keen as mustard? The brand already has similar showrooms in Paris, London, and of course, in Dijon. So pop in and fill your boots. Or, erm, condiments cupboard.
What’s your laundry detergent format of choice? If you’re a powder kind of person, you’ll be familiar with the small plastic scoops that come in every box. The problem with those plastic scoops is just that: they’re plastic, and they come in every box.
With one of those ‘why hasn’t someone thought of that before?’ ideas, designers Yang Guo, Qiaoge Yang and Wenju Wu have come up with a concept for detergent packaging with a tear-off scoop spoon. (Tear-iffic spot, Damo.)
The top of each package is perforated to tear into a handle, with one corner of the bag – the bit you’d rip off anyway – open to form a ladle-like scoop. Best of all, it’s shaped to pick up the exact amount of detergent you need. How smart is that?
Admit it. How many of us nodded off while we were watching TV over Christmas and missed the best / most important / most tear-jerking bit?
For all you sofa snoozers out there, the KipstR is here to save the day. With the help of Virgin Media, two students have created a wristband that detects when you’re falling asleep and starts to record the TV as soon as your eyes shut.
Produced with a 3D printer, the nifty little device works by monitoring your pulse. As soon as the dribbling starts, the KipstR turns into a TiVo remote that can pause or record a show. It can also resume play as soon as it senses you waking up.
Feeling dozy? Sign up for a trial on Virgin Media’s website. And never miss another minute of the Wizard of Oz again.
If you need an excuse to stick out your tongue, we recommend these designer popsicles from Nuna. Co-created by Berlin-based architect Manu Kumar and designer Stefan Gendl, these geometric popsicles are made entirely from natural ingredients and are attached to sustainable bamboo sticks.
They’re available in a choice of fresh flavours, with each variant concocted by master chef Heiko Antoniewicz.
In a word, lickable.
The sweeping, classical logotype. The restrained application of spot varnish. The stoppered glass bottle, frosted or faceted. Think about it. Isn’t it strange that perfume brands rely so heavily on visual elements to seduce consumers? Surely it would make more sense if consumers were encouraged to follow their noses instead.
The Desirée Parfums store in Milan it seems, would agree. It’s organizing fragrances by aromatic quality, rather than brand. All the perfumes it sells have been decanted into anonymous tester bottles and arranged into 7 families of fragrance. Assistants guide customers through the available options and help them find their perfect scent. Only when they reach the counter do they discover which fragrance they’ve actually chosen.
This could be a decisive moment. How many customers will go against the recommended perfume because they don’t like the way it looks?
Perhaps more closely associated with canned soup than Swedish vodka, the spirit of Andy Warhol lives on in the latest collaboration from Absolut.
Alongside the release of a limited edition bottle inspired by Warhol’s work, Absolut has set up a platform for artists around the world to create, share and exchange their own digital artworks.
But here’s the cream in the mushroom soup – everyone who submits a piece of work receives a piece from another artist. For a lucky few that could mean work from the likes of Ryder Ripps and Taylor McKimens – or even from Warhol himself.
With that possibility in mind, here at Studio Poke, we’re sharpening up our digital pencils…
“And as she drew closer, their parted lips brushed softly together and she caught the sweet spiciness of… Madras sauce…”
OK, curry-fresh breath isn’t perhaps the most attractive option for a first date, but not to worry. With the launch of Breath Palette flavoured toothpaste, you have 30 other flavours to choose from.
Bring a little fizz to your face with Cola flavour. Liven up your lips with Grapefruit or Kiwi. Or talk smooth with Honey or Caramel. Other flavours include: Café au Lait, Bitter Chocolate, Rose, Salt, Green Tea, Darjeeling Tea, Lemon Tea, Lavender, Freshness Yogurt, Banana, several varieties of Apple, Grape, Plum and Peach, Vanilla Flan and Strawberry.
And once you’ve tired of Pumpkin or Pineapple, you can always try another flavour – Peppermint. Weird.
Need to know how healthy you are? Just check your wrist. No, not your pulse – your cool digital health monitor.
Walgreens, America’s largest drugstore chain is embracing digital technology in a bid to become a one-stop shop, not only for pharmaceuticals but also for lifestyle and preventative healthcare products.
As part of its digital strategy, Walgreens now offers customers a wearable fitness monitor, in-store augmented reality product locators and round-the-clock access to doctors via a mobile app.
It’s an extra-long elastic bandage away from the traditional pharmacy fare of corn plasters and cough linctus. Walgreens’ integrated network of apps and other digital touchpoints gives customers complete control over their health and wellness information, in and outside the store. Which is something to feel good about.
It’s not a cure-all though. Unfortunately, for that embarrassing itching, you’ll still need to talk to the guy behind the counter.