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Beauty is in the eye of the trolleyholder

Beauty

Jumbo bag of bog roll: tick. Discounted deep fat fryer: tick. Megatub of tangy twizzlers: tick. Oooh, eight-pack of Jenna Hipp nail polishes: tick, tick, tick, tick, tick!

If you had the power to read Costco shoppers’ minds, this might well be what you’d hear. The superstore giant has teamed up with those world-worshipped experts at Beauty’s Most Wanted to give premium products the multipack treatment in store.

Now you can sling some Pati Dubroff eye shadows in with your peanut butter. Or slip a double pack of Revive Instant Boost Dry Shampoo (by star stylist Orlando Pita) in next to your double cheese dip. All for a bundle price that, while not always bargain-bucket, certainly offers that buy-in-bulk mark down.

It’s a sure way to cut through the zombie brain glaze induced by all those endless aisles of choice. Or at least to look pretty, while you’re looking vacant.

Via. https://www.lsnglobal.com/news/article/17017/costco-begins-stocking-premium-beauty-products-at-wholesale-prices

High class

High class 1

Some people have cases of fine wines delivered monthly. Some, the latest cult beauty brands. In San Francisco, little parcels of carefully-curated marijuana have started to arrive on the doormats of a select group of consumers. (All with proven medical issues, naturally.)

Since the state officially legalized the sale of the green stuff for medicinal purposes, ‘gangapreneurs’ have been springing up like weeds. But not like Dane Pieri, who seized the opportunity to create a “wine club for cannabis connoisseurs,” to help people navigate the overwhelming variety on offer. And to bring experience closer to premium subscriptions such as Birchbox and Trunk Club rather than the still, somewhat seedy transactions in smoke shops.

High class 2

As a Marvina member, you receive a monthly selection with luxurious descriptions, predicted effects and flavour notes. You can choose whether you prefer an energetic, cerebral high, or the pain relief of a full body buzz. All expensively packaged inside a classily-branded box, with its sleek black and red identity. The jury’s still out on the name though. Sounds like something a stoner thought up…

Via. http://www.psfk.com/2015/01/marijuana-delivery-birchbox-marvina.html

Beer taste on a champagne budget

Beer taste

YouTube: https://www.youtube.com/watch?v=rZznjRZWZn8

#Heineken100 continues its campaign to establish a more metropolitan brand image, now inviting three up-and-coming luxury labels to create one-of-a-kind items in honour of the beer.

These three, homegrown Californian ateliers have been selected for their coolness by 100 tastemakers from across the States, a group representing Heineken’s ideal, urbane consumer. And they are currently frothing like a dropped beer over Parabellum, Garret Leight California Optical and RTH. Each label has been commissioned to “create products that utilize their signature silhouettes, but are unlike anything within their current portfolio,” by #Heineken100 Creative Director Chris Gibbs.

Never mind the buffalo-skin tote bag. Or the first zero-base flat lens, whatever that is. Personally, we can’t wait to see the ‘ponchirt’ (poncho-shirt) hybrid from RTH, a first foray by the brand into quilted nylon material. And a definite must for all the guys at Cuauhtemoc Motezuma Brewery, for sure.

Via. http://www.psfk.com/2015/01/heineken-partners-luxury-brands-goods.html

The shape of calls to come

The shape of calls to come

If the fetishism surrounding certain popular smartphones leaves you a little iFatigued, then here’s an opportunity to take matters into your own hands. Google is collaborating with design and technology firm Lapka to create their own modular smartphone, Project Ara.

Based on existing Lapka products, the phone comprises seven interchangeable modules which attach to the Ara’s endoskeleton. Users can bring extra functionality to their phones with the addition of, for example, a breathalyser or a personal environment monitor so you can keep an eye on your ions.

Running against the tyranny of brushed aluminium, the phone features colours, textures and materials inspired by high-end trainers, apparently. All of which promises to leave a distinctive impression. Especially if you sit on it.

Via. https://www.prote.in/en/feed/2015/01/lapka-x-google-ara

Chips with everything

Chips with everything

Belgian bacon pudding? Or would you prefer an Austrian chocolate burrito? Released this April, recipe book ‘Cognitive Cooking with Chef Watson’ certainly suggests a few challenging ingredient pairings. However these appear less surprising when you discover they’ve been created by a computer.

But not just any computer. Watson is IBM’s artificial intelligence computer system, capable of responding to questions in natural language, of learning from its experiences and from its interactions with humans. What’s known as cognitive computing.

In collaboration with the Institute of Culinary Education (ICE), Watson has come up with more than 65 recipes featuring ‘unconventional ingredient concepts’. These include other delights such as Creole shrimp-lamb dumplings, hoof-and-honey ale and Vietnamese apple kebab.

Hopefully, Watson hasn’t also learned to mimic the temperament of human chefs – by swearing in French and throwing hot pans across the kitchen.

Via. http://www.brandchannel.com/home/post/2015/01/22/150122-IBM-Watson-Cookbook.aspx

A sour taste for Doritos

A sour taste

YouTube: https://www.youtube.com/watch?v=VPlxNhEc2lA

Share a bag of your favourite Friday night snack and you may find you’re involved with something less than savoury. That’s the message from anti-corporate provocateurs SumOfUs. A spoof video follows the unfolding romance between a pair of Doritos lovers, but the crunch comes at the end with the revelation, ‘Doritos: May Contain Traces of Rainforest’.

The brand’s owners PepsiCo stand accused of razing rainforests in South-East Asia to make way for giant palm oil plantations. While the company has responded robustly to the attack, the fake ad has still clocked up almost 1.3 million views on YouTube. An indication maybe that for some consumers, the brand has become just a bit too cheesy.

Via. http://www.brandingmagazine.com/2015/01/22/the-not-so-cheesy-love-story-between-sumofus-and-doritos/

Hubble, bubble, boil and trouble

Hubble bubble 1

Organic produce. Health food. Juice bars. What images come to mind? Rustic wholesomeness, raw wood and chirpy chalkboards, most probably. Time for a change? Just what Chicago’s rather rebellious Owen+Alchemy thought too.

In Logan Square they have created a juice and wholefoods bar that is part enchanted forest, part curiosity museum, part modern herbalist’s coven. Plants hang in geometric cages, bell jars showcase ingredients and a living moss installation ups the 02 levels. All combined in a convivial atmosphere, inspired by the gnarled wooden table that dominates the space.

Hubble bubble 2

This sense of collaboration continues into the invigorating menu, concocted and co-curated by a circle of chefs and herbalists to cast a spell over health-conscious Chigagoans. Bet their mushroom soup’s magic too.

Via. https://www.lsnglobal.com/seed/article/16978/black-magic-bewitching-juice-bar-explores-organic-s-dark-side

Dishonour bound

Dishonour bound

There have been few more chilling news stories recently than the ‘honour’ killing of Shafilea Ahmed in 2003. Suffocated by a plastic bag stuffed into her mouth, the 17-year old was murdered by her parents, in front of her young siblings.

It is this real life horror story that inspired Cosmopolitan’s limited edition February cover. The wraparound plastic sleeve smothers an image of a woman asphyxiating. It’s a shock tactic to raise awareness of honour-based abuse, with the aim of creating an annual day in memory of its predominately female victims. That’s 5,000 reported worldwide, 12 from the UK.

Killed or violently abused for bringing perceived shame to their families, this type of abuse also includes forcing a woman into marriage, often the catalyst for the cruelty to begin.

To see an end to it, get involved at #britainslostwomen and check out the petition on www.change.org to establish a day of remembrance worthy of the young women who lose their lives at the hands of their loved ones.

Via. http://www.psfk.com/2015/01/cosmopolitan-suffocating-cover.html

Just jiggle it

Just jiggle it

YouTube: https://www.youtube.com/watch?v=aN7lt0CYwHg

Bingo wings wobbling. Flushed jowls joggling. Mascara running faster than you are… If you shudder with recognition at these images, you’re probably a woman. A real one, who finds motivation the hardest part of keeping fit. And one who’s not alone.

Sport England have hit upon the insight that women worrying about how their bodies will be perceived is often the reason they’re less physically active than men. Cue their ‘This Girl Can’ campaign, with its video celebrating every last, glorious, womanly wobble.

The advert champions sisters of all ages, shapes and sizes, working out without holding back, no matter what wiggles wetly at the camera.  Sports, dancing, swimming and waddling are all depicted in high-def delight, with slogans that drip with attitude such as ‘Sweating like a pig, feeling like a fox’ and ‘I kick balls, deal with it’. A refreshing change from the images of unobtainable female perfection more usually associated with female sport.

And a clever example of presenting the motivating ‘why’ to consumers – not the more pedestrian ‘what’…

Via. https://www.lsnglobal.com/seed/article/16977/shake-it-off-ad-encourages-women-to-embrace-their-jiggle

You can coco

You can coco

The times when the chocolate urge hits are usually the times when you can’t really be bothered to trudge down to the shops. What if you could, say, just download some chocolate? Like, print it out and get guzzling? All without moving from your desk / sofa / duvet? Mike TV and Willy Wonka though it was a pretty good idea. And Hershey does too.

Yes, choco-locos, your dreams have finally come true. The Hershey Company has partnered with 3D Systems to cook up CocoJet: a printer that squirts molten chocolate into delicious designs, just like a 3D printer streams filament. Only much, much tastier.

Lucky users can choose from milk, dark and white chocolate (what, no peanut butter?) and select a pre-programmed design, or delay the moment of pleasure by devising their own bespoke chocolate sculpture.

When this piece of printing genius will be released is yet to be announced. But it’s fair to say that custom confectioners must be a tad concerned that their corner of the personalised chocolate market may soon be in the sticky hands of the very happy consumer.

Via. http://www.psfk.com/2015/01/cocojet-custom-print-hershey.html