If you’re going to sell products with supposed beauty benefits, your brand should probably look beautiful too.
Which is why American ‘nutraceutical’ company Borba has replaced its bright, slightly gawdy appearance with a crisper, cleaner aesthetic. Cue square bottles, small white labels and an uncluttered layout.
Not satisfied with a simple facelift, the brand has also changed the colour of the water itself. Previously almost fluorescent, the range of skin-benefiting concoctions now comes in more natural hues of green and red. Does that mean they really work?
Write a sentence. Scroll through Twitter. Write a sentence. Check your emails. Write a sentence. See how many bids your velour jacket is fetching on eBay.
Anyone who has to write for a living will know that completing your work for the day and having ready access to the internet do not mix.
That’s where the Hemingwrite comes in. Dubbed ‘a single purpose, distraction-free, writing composition device,’ it’s basically an old-fashioned typewriter with a few modern twists.
Among other things it has a six-week battery life, a high-quality mechanical keyboard and WiFi and Bluetooth built in, so you can sync your favourite cloud apps like Evernote and Google Docs. Where do we get one?
You’ve just arrived at your hotel. A nice porter has carried your bags to your room. And he’s now hovering by the door expectantly.
If this situation is enough to bring you (and your wallet) out in a cold sweat, you’ll be delighted to hear that Aloft Hotels has announced the debut of robotic butlers, or Botlrs, at its Silicon Valley location.
Complete with bow ties, the devices are capable of navigating lifts and corridors to visit guests in their rooms, and can even deliver room service.
Admittedly, this won’t be good news for people who work in the hotel industry. But as Botlrs only ask for a tweet to say thanks for their service, it sure makes the decision about whether or not to tip a hell of a lot easier.
‘Best day ever!’ ‘Luv my hubbie!’ ‘OMG my mates are da bomb!’
If your Facebook feed is a constant stream of over-the-top proclamations about your friends’ amazing, wonderful, perfect lives, you’ll understand where new short film ‘What’s on your mind?’ is coming from.
Made by YouTube filmmakers The Higton Bros, it highlights the problems with being hyper-aware of what your friends are always up to, as well as the realities behind those gushing statuses.
Watch it here: https://www.youtube.com/watch?v=QxVZYiJKl1Y#t=11. Then get straight on Facebook to tell everyone about how inspired you’re feeling. That’ll be sure to get a few likes.
Let’s talk bumps. No, not the kind you slow down for in the road. Or the pregnant kind. The bumps we’re on about are flavoured additives that give your drink an extra boost.
Never heard of them? Next time you’re out and about in London, head to newly opened bar The Bump Caves. Taking inspiration from the 1960s psychedelic movement, as well as Tom Wolfe’s drug-addled novel, The Electric Kool-Aid Acid Test, The Bump Caves takes cocktail mixing to heady new heights.
Charlie McVeigh and Max Chater, who describes himself as a ‘bump chemist, distiller and rectifier’, experimented with all sorts of spirits, and realised that just about any flavour of ‘bump’ can be made with expert distillation and infusion.
There are all sorts of crazy flavoured bumps to try. And don’t worry, you don’t have to snort them – bumps can be added to your cocktail or beer, or taken as a shot. Wild.
What do Paul Smith, Issey Miyake and Diane von Furstenberg have in common? Aside from being top fashion designers (duhhh), they’ve all collaborated with Evian to create limited-edition water bottles.
Latest to join the watery ranks is French fashion brand KENZO. Inspired by the brand’s new collection, the bottle features a bright geometric design. And it’s not just there for show, either. The purple lines apparently symbolise the French Alps, while the lime pattern stands for the mountain spring water.
Who knew zig zags could have so much meaning?
Need curry paste in a hurry? A bottle of fizz in a flash? Jalapenos in a jiffy? ShopWings, launched last week in Munich, is a new online grocery service that delivers within two hours of your order being placed.
Once you’ve added your items to your online shopping trolley, ShopWings applies an algorithm to detect where there’s matching stock near your location. Then it uses a network of ‘personal shoppers’ to deliver from local shops.
At the moment it’s only running in the one city. But there are big plans for expansion – could this be the end of the inevitable Saturday afternoon dinner party ingredient panic?
Anyone who’s driven in India (or attempted to cross the street there, for that matter) will know the country doesn’t have the highest levels of road safety.
Enter The Good Road, an initiative supported by Castrol and the Bangalore Traffic Police.
Part of the campaign is a smart motorcycle helmet that connects wirelessly to the bike itself. Sensors in the bike recognise when the helmet is being worn, which means riders have to be wearing it to start the engine. When they take the helmet off, the engine turns off too.
So far, so safe. Now we just need something similar for pedestrians…
Via. trendwatching.com http://bit.ly/1nAiDJP
Remember how exciting it used to be getting real post? No, not bills. Or direct mail. Or slips from the post office saying your Amazon order has been taken to the depths of beyond. Real post, in nice envelopes, with real handwriting and personal messages.
Artist Brendan Dawes wants to recreate this feeling – sadly not by rekindling our reliance on written correspondence, but by making us fall in love with emails.
His latest project, Six Monkeys, named after the famous chimpanzees used in linguistic research, is a series of objects that explore our physical interactions – and the frustrations we inevitably feel – with emailing.
One of the objects sits next to your light-switch and makes turning off email as simple as turning off the hall light. The idea is that by putting emails in everyday surroundings, rather than keeping them in the digital world, we’ll begin to see them in an alternative light. Or we might just get even more sick of them…?
Left your passport at home? KLM will pick it up. Not sure whether to take a cardi on your summer hols? Check the KLM tailored weather report. In danger of missing your flight? Let KLM collect you on a motorbike – even if you’re flying with a different airline.
Yes, KLM has taken customer service to new heights during #HappyToHelp week. With a team of 250 customer service representatives and agency personnel, the airline monitored social media round the clock to check for travellers in distress.
It didn’t matter which airline people were travelling with – if they needed help with their journey KLM stepped in. They even hired a speedboat on the Hudson River to help anyone who was stuck in traffic on their way to JFK.
Now that’s got to be worth a bit of brand loyalty.