Tag Archives: Authenticity



Watch out, whiskey drinkers. Everything you know – or think you know – about taste, process and quality could be about to change.

Having realised that the difference between top-shelf whiskey and cheap whiskey is largely down to the amount of time spent in the barrel and the kind of wood used, some clever chaps have invented a way for you to ‘age’ your own whiskey.

Read more on Age-It-Yourself…



It’s that time of day again. The clock’s just struck five (or three. Or midday. Or ten in the morning.) You’ve had a hell of a week. And all you can think about is an ice-cold, citrusy gin and tonic.

Read more on G&T A&E…

Equal steaks

Equal steaks

What happens to the feathers of chickens killed to make nuggets? To the wool of lambs slaughtered for Sunday roasts? Or the hide of cows used for meat?

Hang on, we can answer that last one. At least, we can if you live in New York. Husband and wife team Andrew Tarlow and Kate Huling are a restaurateur and leather goods specialist respectively. They both require one common ingredient – cattle – so they use the same cows.

Read more on Equal steaks…

Transparent Coke

Transparent Coke

Freshly squeezed carrot juice. Goji berry, lentil and acai smoothie. A can of full-fat Coke. Chances are, if you asked people to name a healthy and nutritious drink, Coca Cola wouldn’t be high up their list.

Read more on Transparent Coke…


Empowericons 1

SMILE! WINK! KISS! Let us introduce you to the world’s first Afro Emoticons, courtesy of Oju Africa. In fact, the actual word ‘Oju’ means ‘faces’ in the Yoruba language from Nigeria.

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Brew It Yourself

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Old Engine Oil, Kim Jong Ale, Hoptimus Prime, Moose Drool, Old Leghumper, Tactical Nuclear Penguin. Just a few of the weird and wonderful names that have appeared on the labels of beer bottles around the world. But now visitors to a bar in Glasgow have been given the opportunity to brew their own tipple (and presumably name it too).

Read more on Brew It Yourself…

Quintessentially manly branding

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You can imagine the marketing men for New England brewery Narrangansett muttering, “We’re gonna need a bigger brand.”

Enter Quint, the squint-eyed, shark-hunting antihero from Jaws. Played with chilling charisma by Robert Shaw, he embodies pure manliness on the open seas. And he also glugs down a ‘Gansett or two during the movie.

Read more on Quintessentially manly branding…

Wok and bowl

How do you bring wok-cooking to life visually? Resisting the urge to splatter the walls in soy sauce, a fast-food restaurant in Boston has rebranded ‘in the style’ of its wok-fired, Asian food.

Read more on Wok and bowl…

It’s no longer complicated

For many people it’s the simplest of questions: male or female? But now, after consultation with LGBT activist groups, Facebook has finally announced that users in the US are no longer required to pick between two choices for their gender.

Read more on It’s no longer complicated…

Sow the seeds of thanks

A few weeks ago we told you about John West printing codes on their cans so you can see the boat that caught the fish inside. Now cocoa company Cisse Trading Co. is taking hyper-provenance one step further by allowing you to give a virtual high five to the people who grew it. (Cheers, Tim.)

Read more on Sow the seeds of thanks…

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