Tag Archives: Authenticity

Fresh from the farm

By October 3 2012, 1:08 pm Leave a comment

We’re suckers for nice packaging, but in this case the product isn’t high-design or super functional, but purely about communication. AS Foods, makers of fruit and vegetable-based products, have created a temptingly packaged range of delicious juice jellies.

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Drink up, listen up

By August 20 2012, 12:10 pm Leave a comment

Is it beer marketing music or music marketing beer? Professor Green is releasing not only his latest single but also a beer called Remedy, crafted in conjunction with Signature Brew (cheers Elliot).

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Goat caramels

By July 27 2012, 9:35 am Leave a comment

Billed as a ‘farmstead confectionery’, Vermont’s Big Picture Farms is dedicated to blending the sweet creamy goodness of goat milk into candy. As founder Louisa Conrad explains, the short fatty acid chains found in goat’s milk make for a smoother taste in their caramels. Conrad runs the business with her husband Lucas Farrell – both trained artists who have since turned to goat farming, cheese-making and confections.

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Javabot

By May 3 2012, 10:35 am Leave a comment

Mike Caswell, an industrial engineer and former Starbucks executive, dreamed of bringing new levels of freshness and choice to coffee lovers by consolidating every aspect of coffee-making under one roof. (Cheers Jules, NY). His idea was to transport beans throughout a coffee shop via a labyrinth of clear tubes with pneumatic pressure, sending raw green beans to the roaster, roasted beans to holding chambers, and small amounts of precisely measured roasted beans to Swiss-made brewers for grinding and brewing. After building a prototype out of vacuum cleaner parts, Caswell has brought his vision to life in New York City with a patented system called Roasting Plant Javabot™.

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Beer to go

By April 30 2012, 10:11 am Leave a comment

Moscow design student Ivan Maximov has created a new identity for takeaway beer from a chain of football pubs called Mug.

Similar to takeaway coffee, “Take Away Beer Makes the Atmosphere” consists of recyclable paper cups in a cardboard carrier. A sticker on the lid identifies the brew and the date it was filled. The carrier notes that the beer is ‘Handcrafted with courage’.

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Honest by design

By March 1 2012, 11:28 am Leave a comment

A new clothing website launched by ex-Hugo Boss designer, Bruno Pieters, offers men’s and women’s collections that lift the lid on manufacturing costs. ‘Honest by’ provides a radical disruption in fashion (especially designer fashion) where manufacturing costs are often hazy or hidden, allowing brands to demand considerable premiums for labels.

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Grab a growler

By February 23 2012, 10:17 am 1 Comment

The Growler Station in NYC offers craft beer to go, straight from the tap.

Customers fill up 64 oz. “growlers” (reusable glass bottles) with the beer of their choice direct from the keg. Specialized filling equipment allows for quick, foam-free filling along and a long-lasting fresh taste. A flat-screen TV and two iPads tell shoppers about the store’s current offerings, including a searchable guide called the Beer Wizard.

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Literary power

By February 21 2012, 9:19 am Leave a comment

Book Chargers are the perfect way for literary lovers to keep their iphones charged. Created by Rich Neeley Design, these power sources are disguised within vintage hardback books. The USB-compatible hook-up tucks neatly behind the book’s binding and the dock is discreet enough to go unnoticed at quick glance.

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Eau de Moonshine

By January 5 2012, 9:58 am Leave a comment

As brave new men seek out manicures and facials, a growing number of guys are looking back in time for style and grooming cues. Moonshine is a new fragrance for men who want to evoke an age where being a man was simpler (and maybe a little more dangerous). Created by three fraternity brothers from Georgia, the perfume has a fragrant mix of spicy black pepper, tobacco, leather and gin. The packaging – wrapped in burlap and packed in a wooden crate – has pure Prohibition-era attitude.

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Tweed story

By January 3 2012, 10:09 am Leave a comment

Harris Tweed is hand-woven on Scotland’s Isles of Harris, Lewis, Uist and Barra using local wool and vegetable dyes. Despite its rustic roots, the textile has international renown, gracing limited edition Nike shoes and the outfits of celebrated characters like Miss Marple and Dr Who. Known for its distinctive flecks of colour and peculiar scent (produced by the lichen dyes known as “crottle”), Harris Tweed is as much a material as it is a fascinating story of tradition, community and collaboration.

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