Tag Archives: Brazil

Burger, fries and wrapping

Packaging is a necessary part of food distribution – yet remains a problem when it ends up contributing to landfills and litter. Now, Bob’s fast food chain in Brazil has come up with another solution – creating edible packaging. (Cheers, Tim)

Read more on Burger, fries and wrapping…

Coca-Cola Radio

Coca-Cola have turned Brazil’s Capricho Magazine into an amplifier to promote the country’s Coca-Cola FM online radio platform. (Cheers, Jamie)

 

The magazine ran an ad with instructions on how to create the loudspeaker device for the iPhone. Check out the video below to see it in action: http://vimeo.com/50148669

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Human pantone

Believe it or not, every visit to the chemist/drugstore entails some subtle racial undertones. Check out the product descriptions, next time you’re there – from ‘skin-tone’ band-aids/plasters to ‘nude’ nail polish. We tend not to dwell on these naming subtleties, but in truth, the way commercial colours and products are named can be really restrictive.

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Secret café

Brazilian architect Alan Chu has designed The Gourmet Tea – a tea shop that’s hidden within a São Paulo shopping centre.

The tea shop, the third to open in the region, is inspired by the brand’s brightly coloured packaging. The counter slides forward from a purple hatch, whilst the shelving, cupboards and signage are all concealed behind various panels. An increasing number of interior designs offer the illusion of a stage or set – adding a little theatre to everyday life.

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Barriers to love

Guarana Antartica, the most famous guarana-based drink in Brazil, has created a social app that allows users to help friends who are struggling to get over ex-lovers. (Thanks Charlotte, Singapore).

 

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The world’s most innovative mayo

Hellmann’s Mayonnaise, São Paulo, have created a campaign that offers shoppers bespoke recipes based on the contents of their shopping cart – generating a 44% sales increase in just one month.

Read more on The world’s most innovative mayo…

Brite idea

It’s an old joke – if you can’t pay your dinner bill, you’ll end up in the kitchen washing dishes.
But no one really does that, right? Wrong.

Brazilian cleaning products company ‘Scotch-Brite’ was struggling to connect with younger consumers. They weren’t interested in trialling their sponges in stores, so Scotch-Brite decided on a different approach – inviting them to a restaurant, where they could enjoy a free meal in exchange for washing up afterwards.

Read more on Brite idea…

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