Two Budgens stores in London are selling blocks of hope for £1 to raise money for the Alzheimer’s Society (Cheers Dominic, Asda).
Each block is made from recycled wood and branded with the word ‘HOPE’. They’re displayed above shelf barkers that urge people to ‘Buy HOPE for people affected by dementia.’ Once the blocks have been brought to the till and paid for, they’re returned to the shelf for new customers to buy. Over a hundred people bought hope on the first day of the pilot scheme.
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For six weeks leading up to Easter, central London is hosting The Fabergé Big Egg Hunt. Over 200 fibreglass eggs, designed by famous artists including musician M.I.A. and architect, Zaha Hadid, will be hidden in nooks and crannies around the city. Organisers hope to raise £2million for Action for Children, which provides support for vulnerable young people, and Elephant Family, which works to save endangered Asian Elephants.
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Luxury retailer, Barneys New York, is going Gaga with its holiday season theme. The entire fifth floor of the Madison Ave store has been transformed into Lady Gaga’s Workshop, featuring eight stations of vibrant artworks and unique Gaga-designed and inspired products. (Thanks to Lyndal, brilliant spot.)
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Quintessential British brand HP Sauce has launched a limited edition bottle for Movember, with the packaging saying ‘Men of Britain Grow your Mo’.
One million limited edition bottles have been made to raise awareness of the annual charity event for men’s health.
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More and more brands are using embedded stories to personalise products. Spain-based clothing and lifestyle company, N-spired Story, invites customers to send in personal photos, videos and stories. Each month, one of those stories becomes an image printed on a limited edition t-shirt. Customers can scan the design with their smartphone to link to similar content online.
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Air France has taken to the streets to show people that airline food can be gourmet.
The Air France food truck toured Manhattan for five days, offering free samples of menus created by Michelin-starred chef Joël Robuchon. Patrons could taste culinary delights such as grilled beef filet with wine truffle sauce and potatoes a gratin. Diners could also enter to win a pair of tickets to Paris, and were encouraged to donate to City Harvest to feed the less fortunate in the city. An estimated 3,000 meals were given away during the promotion.
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Moustaches aren’t just on hipsters anymore – they’re finding their way onto marketing campaigns, fundraisers and even alcohol brands. The Mister.e bottle project adds a ‘tache of dapper detailing to single malt whisky. Its monochromatic bottle is cloaked in a dark cloth bag to create a mysterious mustachioed them
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The Kimberly-Clark Foundation, the charitable arm of Kimberly-Clark Corporation, recently announced the recipients of its Bright Futures program.
Established in 1993, the Bright Futures Scholarship Program awards college scholarships to children of Kimberly-Clark employees in the US and Canada. Each scholarship is worth up to $20,000 ($5,000 per year for up to four years) for full-time students studying at accredited colleges and universities. Since its inception, the program has distributed nearly $32 million in scholarships to more than 1,550 students.
This year’s 64 recipients were chosen based on academic achievement, leadership and involvement in extracurricular activities.
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