Tag Archives: Co-creation

Off the page

Off the page

Ever found yourself tapping an image in a newspaper to try and make it bigger? Or sliding your thumb and finger apart over the small print in an ad? Or trying to flick through real pages with just a swipe of your forefinger?

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The OMGfather

The OMGfather

As the world becomes increasingly obsessed with mobile technology, so the places that you can get away from it become increasingly scarce. Churches, hospitals, and airplanes spring to mind, as do certain train carriages, cinemas and (hopefully) the changing room at your local gym.

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Live advertising

Live advertising

YouTube: http://www.youtube.com/watch?v=1C7batG6Y5s 

What’s the first thing you do when your football team scores? For many fans, the answer is reach for your phone or laptop to see what everyone’s saying about it online.

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Brew It Yourself

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Old Engine Oil, Kim Jong Ale, Hoptimus Prime, Moose Drool, Old Leghumper, Tactical Nuclear Penguin. Just a few of the weird and wonderful names that have appeared on the labels of beer bottles around the world. But now visitors to a bar in Glasgow have been given the opportunity to brew their own tipple (and presumably name it too).

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Get a pizza the profits

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Being particular about your BBQ-chicken-with-bacon could earn you big bucks. Domino’s Australia are extending their digital efforts beyond their 3D iPad app into a co-creational, crowd-sourcing movement for the people. By the people.

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Get your kicks creatively

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Instagram is a way of life for many. No meal can be enjoyed without applying that Amaro glow in a photo. No moment can feel real without a colour-popping X Pro II selfie to seal it. And no cat can truly be cute without capturing it first with Earlybird. And why not?

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Open wide and say AHH

Teens are a notoriously difficult bunch to talk to. Or so the clichés would have us believe. (#bothered #whatever #solame #OMG #awkward) But if anyone could crack the market you’d put your money on Coke to come up with the goods.

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Read it and eat

One steak burrito, three chicken tacos, a veggie fajita, a large side of superlatives, and extra compound adjectives. To eat in. Please. Words are indeed on the menu at branches of US fast food chain Chipotle. Well, on the packaging at least. (Word up, Maia.)

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Cash, card or Instagram?

This isn’t just a roast dinner. It’s slow-cooked lamb shank, falling effortlessly off the bone, on a bed of red cabbage, with crispy potatoes on the side, filtered with X-Pro II, framed in black and liked by 17 of your friends.

Read more on Cash, card or Instagram?…

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