Posts Tagged: Co-creation

Beer taste on a champagne budget

Beer taste

YouTube: https://www.youtube.com/watch?v=rZznjRZWZn8

#Heineken100 continues its campaign to establish a more metropolitan brand image, now inviting three up-and-coming luxury labels to create one-of-a-kind items in honour of the beer.

These three, homegrown Californian ateliers have been selected for their coolness by 100 tastemakers from across the States, a group representing Heineken’s ideal, urbane consumer. And they are currently frothing like a dropped beer over Parabellum, Garret Leight California Optical and RTH. Each label has been commissioned to “create products that utilize their signature silhouettes, but are unlike anything within their current portfolio,” by #Heineken100 Creative Director Chris Gibbs.

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Chips with everything

Chips with everything

Belgian bacon pudding? Or would you prefer an Austrian chocolate burrito? Released this April, recipe book ‘Cognitive Cooking with Chef Watson’ certainly suggests a few challenging ingredient pairings. However these appear less surprising when you discover they’ve been created by a computer.

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Grandma gets a makeover

Grandma gets a makeover

In Brazil, cooking and dining together is very much a family affair. Recipes are handed down from generation to generation and home cooks will often follow instructions handwritten by their grandparents, or even great-grandparents. These documents are precious and completely irreplaceable.

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The day I won a Warhol

The day I won a Warhol

YouTube: https://www.youtube.com/watch?v=bAm8nZHoCgk

Perhaps more closely associated with canned soup than Swedish vodka, the spirit of Andy Warhol lives on in the latest collaboration from Absolut.

Alongside the release of a limited edition bottle inspired by Warhol’s work, Absolut has set up a platform for artists around the world to create, share and exchange their own digital artworks.

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Age-It-Yourself

Age-It-Yourself

Watch out, whiskey drinkers. Everything you know – or think you know – about taste, process and quality could be about to change.

Having realised that the difference between top-shelf whiskey and cheap whiskey is largely down to the amount of time spent in the barrel and the kind of wood used, some clever chaps have invented a way for you to ‘age’ your own whiskey.

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The latte mermaid

The latte mermaid

What does the Jolly Green Giant do at weekends? Where does the Michelin Man go on holiday? Is Ronald McDonald always that cheerful? Unless you’ve got a lot of time on your hands, you’ve probably never imagined the world’s favourite brand mascots going about their daily business.

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Off the page

Off the page

Ever found yourself tapping an image in a newspaper to try and make it bigger? Or sliding your thumb and finger apart over the small print in an ad? Or trying to flick through real pages with just a swipe of your forefinger?

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The OMGfather

The OMGfather

As the world becomes increasingly obsessed with mobile technology, so the places that you can get away from it become increasingly scarce. Churches, hospitals, and airplanes spring to mind, as do certain train carriages, cinemas and (hopefully) the changing room at your local gym.

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Live advertising

Live advertising

YouTube: http://www.youtube.com/watch?v=1C7batG6Y5s 

What’s the first thing you do when your football team scores? For many fans, the answer is reach for your phone or laptop to see what everyone’s saying about it online.

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Brew It Yourself

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Old Engine Oil, Kim Jong Ale, Hoptimus Prime, Moose Drool, Old Leghumper, Tactical Nuclear Penguin. Just a few of the weird and wonderful names that have appeared on the labels of beer bottles around the world. But now visitors to a bar in Glasgow have been given the opportunity to brew their own tipple (and presumably name it too).

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