Tag Archives: Co-creation

The OMGfather

The OMGfather

As the world becomes increasingly obsessed with mobile technology, so the places that you can get away from it become increasingly scarce. Churches, hospitals, and airplanes spring to mind, as do certain train carriages, cinemas and (hopefully) the changing room at your local gym.

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Live advertising

Live advertising

YouTube: http://www.youtube.com/watch?v=1C7batG6Y5s 

What’s the first thing you do when your football team scores? For many fans, the answer is reach for your phone or laptop to see what everyone’s saying about it online.

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From ironic to iconic

There was a time, not so long ago, when receiving a winter-pattern sweater on Christmas day would be greeted with insincere smiles and thanks. But in this world of ironic cool that we live in the Christmas sweater has been elevated to a must-have status, and Coke Zero’s Sweater Generator has just added a competitive edge to it.
Screen Shot 2013-11-29 at 16.05.08

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Hit the road, Foster

Why did the Creative Director cross the road? To buy a camper van and head off on a journey of 80,000 miles exploring surf culture in North America. Not funny, by any means, but a true story.

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Moment to moment

Levi’s sub-brand Made & Crafted has just released their first edition of Moment to Moment, a magazine created in partnership with super-cool quarterly publication THE THING.

The project is rolling out in ‘real-time’ across the summer and autumn, and will feature the work of 20 artistic contributors in the form of online videos, paintings, essays, animated gifs and photography.

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All aboard the art train

Galleries don’t have to be in big, grand buildings. Or even in buildings at all. Station to Station is a cargo-train-cum-gallery, which displays works of art as it travels across the US.

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Habitat bring and buy

Habitat stores might have all-but disappeared in the UK, but the brand has been given a new lease of life in France. In the middle of the famous St Ouen flea market in Paris, the furniture retailer has just opened a new concept space.

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Our/Vodka

Meet Our/Vodka: a hand-crafted, locally-sourced, niche vodka with all the markings of a start-up. Except it’s entirely funded by a luxury global brand.

Created by Pernod Ricard, the new spirit is produced by local experts in a specially built distillery in the Kreuzberg district in Berlin, and only sold in local bars. To keep up credibility, it’s not even available through Pernod Ricard’s traditional channels.

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Travel brilliantly

“Nice hotel, but the mini shampoo wasn’t up to much.” If you’ve ever stayed somewhere and moaned about what could be better, Marriott International’s new campaign is for you.

Travel Brilliantly invites people to put forward suggestions for the hotels of the future – and your ideas can be as weird and wonderful as your imagination (current suggestions include a personalised mini-bar and a luggage finder app).

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New York with sprinkles on top

If New York were an ice cream, would it be chocolate or coffee? And would it be drizzled with caramel, mixed with marshmallow or packed with chunks of waffle?

Ben & Jerry’s is letting fans craft a flavour of ice cream to represent D.C., SF, NYC, Portland, and Seattle. (Thanks for the scoop, Jamie.) There are all sorts of ingredient options to vote for. And as everything is supplied by local partners, they really will be ice creams churned by the people, for the people.

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