Tag Archives: Co-creation

From ironic to iconic

There was a time, not so long ago, when receiving a winter-pattern sweater on Christmas day would be greeted with insincere smiles and thanks. But in this world of ironic cool that we live in the Christmas sweater has been elevated to a must-have status, and Coke Zero’s Sweater Generator has just added a competitive edge to it.
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Hit the road, Foster

Why did the Creative Director cross the road? To buy a camper van and head off on a journey of 80,000 miles exploring surf culture in North America. Not funny, by any means, but a true story.

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Moment to moment

Levi’s sub-brand Made & Crafted has just released their first edition of Moment to Moment, a magazine created in partnership with super-cool quarterly publication THE THING.

The project is rolling out in ‘real-time’ across the summer and autumn, and will feature the work of 20 artistic contributors in the form of online videos, paintings, essays, animated gifs and photography.

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All aboard the art train

Galleries don’t have to be in big, grand buildings. Or even in buildings at all. Station to Station is a cargo-train-cum-gallery, which displays works of art as it travels across the US.

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Habitat bring and buy

Habitat stores might have all-but disappeared in the UK, but the brand has been given a new lease of life in France. In the middle of the famous St Ouen flea market in Paris, the furniture retailer has just opened a new concept space.

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Our/Vodka

Meet Our/Vodka: a hand-crafted, locally-sourced, niche vodka with all the markings of a start-up. Except it’s entirely funded by a luxury global brand.

Created by Pernod Ricard, the new spirit is produced by local experts in a specially built distillery in the Kreuzberg district in Berlin, and only sold in local bars. To keep up credibility, it’s not even available through Pernod Ricard’s traditional channels.

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Travel brilliantly

“Nice hotel, but the mini shampoo wasn’t up to much.” If you’ve ever stayed somewhere and moaned about what could be better, Marriott International’s new campaign is for you.

Travel Brilliantly invites people to put forward suggestions for the hotels of the future – and your ideas can be as weird and wonderful as your imagination (current suggestions include a personalised mini-bar and a luggage finder app).

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New York with sprinkles on top

If New York were an ice cream, would it be chocolate or coffee? And would it be drizzled with caramel, mixed with marshmallow or packed with chunks of waffle?

Ben & Jerry’s is letting fans craft a flavour of ice cream to represent D.C., SF, NYC, Portland, and Seattle. (Thanks for the scoop, Jamie.) There are all sorts of ingredient options to vote for. And as everything is supplied by local partners, they really will be ice creams churned by the people, for the people.

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Stories on a plate

East London eatery Dishoom has created a campaign that enables people to share their café stories. (Nice one Jamie). It’s inspired by Mumbai’s Iranian cafés, where everyone from businessmen to students to old timers meet up to share food and conversation. So, Dishoom has made 80 plates featuring personal memories and tales from these melting pots of café culture.

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Love for local

Supermarkets are convenient, but often source their products from all over the world – racking up carbon emissions and squeezing out local competition. As a reaction to this, Danish co-operative superstore SuperBrugsen are encouraging customers to suggest local products that they’d like to see on their supermarket shelves.

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