Tag Archives: Co-creation

Rebranding recycling

Will.i.am and Coca-Cola have joined forces to launch Ekocycle – a movement encouraging existing brands to make more environmentally-friendly versions of their products, thus making recycled products more fashionable.

 

 

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Legacy of loud

For most of us, Marshall Amps mean proper, loud music. Over the last 50 years, they’ve travelled on the Highway to Hell with AC/DC and shared the stage with various rock icons. And now, they’re coming to our living rooms.

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Saddle up

Iconic saddle manufacturer Brooks invited design students from the Royal College of Art to participate in a project – using existing materials and processes from their factory in Smethwick, England to create entirely new products. The students created everything from saddle bags to contemporary leather goggles – proving that recycling can be innovative and stylish. (Nice find, John)

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Smoke on the water

How about a nice, tall, refreshing glass of smoked water? Yes, really. British chef Heston Blumenthal has developed this bonkers concoction for his restaurant The Fat Duck, to be used in stocks, soups, rice and pulse dishes, or frozen into ice cubes for cocktails and whiskies. Look out for ‘Halen Môn Oak-Smoked Water’ in supermarkets near you!

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Windows 8 – my cover

Look out for the December issue of many Conde Nast magazines, including Wired, The New Yorker, Vogue and Glamour. For one issue only, these covers will resemble Windows 8 Start screens – as part of the company’s initiative to inform readers about its content on the new platform. The cover attachments aren’t paid ads for Microsoft – these can be found inside the magazines. Instead, the covers are coordinated with them.

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Music in the Sky

Taking the digital ‘cloud’ analogy quite literally, Air France have recently released a new app that allows users to unlock musical tracks hidden in the sky. The app, Music in the Sky, uses geo-location technology to reveal invisible songs for download when users point their phone in the air. Check out the video above for more info: http://youtu.be/i4DmlcXvTHo

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Absinthe-style

Spirits distiller Pernod and music/fashion label Kitsuné are collaborating on a series of products that span both brands’ expertise. The French companies have collaborated to create a bottle design for Pernod Absinthe, and a collection of similarly branded apparel and accessories.

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Real stories

In the age of the 140 characters, it’s imperative for news to be breaking, fast and short. Or is it? Narratively is ready to bet that’s not the case.

 

From the expertise of piano movers to stories of female taxi drivers and mass graves outside the Bronx, Narratively covers underreported local stories instead of big headlines and talks about real people, not celebrities. This recipe is refreshing in its simplicity – demonstrating that people can still give space and time to storytelling.

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Mon Shu Girl

Fashion designer Karl Lagerfeld has created a fictional character called ‘Mon Shu Girl’ to promote his forthcoming collaboration with Japanese beauty brand Shu Uemura. The character recently starred a video to promote the forthcoming capsule collection.

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Hands off my Ben & Jerry’s

Finally, a solution to stop your friends/family/flatmates stealing your Ben & Jerry’s! (Cheers Jules, NY). The ‘Euphori-Lock’ keeps your favourite flavour safe, thanks to a two-part plastic security ring which can only be unlocked with a secret code.

Read more on Hands off my Ben & Jerry’s…

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