Posts Tagged: Co-creation

Get a pizza the profits

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Being particular about your BBQ-chicken-with-bacon could earn you big bucks. Domino’s Australia are extending their digital efforts beyond their 3D iPad app into a co-creational, crowd-sourcing movement for the people. By the people.

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Get your kicks creatively

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Instagram is a way of life for many. No meal can be enjoyed without applying that Amaro glow in a photo. No moment can feel real without a colour-popping X Pro II selfie to seal it. And no cat can truly be cute without capturing it first with Earlybird. And why not?

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Open wide and say AHH

Teens are a notoriously difficult bunch to talk to. Or so the clichés would have us believe. (#bothered #whatever #solame #OMG #awkward) But if anyone could crack the market you’d put your money on Coke to come up with the goods.

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Read it and eat

One steak burrito, three chicken tacos, a veggie fajita, a large side of superlatives, and extra compound adjectives. To eat in. Please. Words are indeed on the menu at branches of US fast food chain Chipotle. Well, on the packaging at least. (Word up, Maia.)

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Cash, card or Instagram?

This isn’t just a roast dinner. It’s slow-cooked lamb shank, falling effortlessly off the bone, on a bed of red cabbage, with crispy potatoes on the side, filtered with X-Pro II, framed in black and liked by 17 of your friends.

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Tweety buy

Is one-click shopping slowing you down? Do you yearn for the day when you can buy things just by clicking your fingers? Firstly, you need help. Secondly, your dreams are a little closer to becoming a reality.

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Big Mac, Little Picca

Ever since the creation of The Sims, the world has had a love affair with creating ‘mini-me’ versions of ourselves on screen. Add to this a global fascination with London and a ‘selfie’ obsessed culture, and you have the perfect platform for McDonald’s new interactive ‘Little Piccadilly’ campaign.
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Don’t worry, be ‘appy

Depending on whose research you believe, 2013 saw between 56 and 82 billion apps downloaded. WhatsApp alone – acquired by Facebook earlier this year for a reported $19billion – has more than 450 million users, with over 1 million new downloads everyday.

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Ocean plastic to fantastic

By next year the global annual consumption of plastic is expected to break through the 300 million-tonne mark. Equally unsettling is the statistic that we recycle less than 10% of that. But thanks to the multi-talented, giant hat-wearing phenomenon that is Pharrell Williams, recycling plastic is about to become a lot more fashionable.
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