Tag Archives: collaboration

Corporate crafting

As an independent artist or designer, selling your goods in bulk can often be a challenge. Etsy, ‘the world’s most vibrant online marketplace’, realised this – and created a new platform where artists and designers can connect with professional buyers to sell larger quantities of their goods, for sale in retail stores. ‘Etsy Wholesale’ is launching in beta soon, with the aim of creating a network where artists, designers and buyers can all benefit from each other’s expertise.

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Burger bar dreams

As part of the ‘I’m Amazing’ advertising campaign, children in Hong Kong were invited to submit designs for the McDonald’s restaurant of their dreams. The chosen designs were then adapted for a real restaurant.

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Saddle up

Iconic saddle manufacturer Brooks invited design students from the Royal College of Art to participate in a project – using existing materials and processes from their factory in Smethwick, England to create entirely new products. The students created everything from saddle bags to contemporary leather goggles – proving that recycling can be innovative and stylish. (Nice find, John)

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Windows 8 – my cover

Look out for the December issue of many Conde Nast magazines, including Wired, The New Yorker, Vogue and Glamour. For one issue only, these covers will resemble Windows 8 Start screens – as part of the company’s initiative to inform readers about its content on the new platform. The cover attachments aren’t paid ads for Microsoft – these can be found inside the magazines. Instead, the covers are coordinated with them.

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Drink up, listen up

Is it beer marketing music or music marketing beer? Professor Green is releasing not only his latest single but also a beer called Remedy, crafted in conjunction with Signature Brew (cheers Elliot).

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The exquisite forest

This is an online collaborative project from Aaron Koblin and Chris Milk. Produced by Tate and Google, and about to be installed at Tate Modern, it allows people to create their own animations.

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Mon Shu Girl

Fashion designer Karl Lagerfeld has created a fictional character called ‘Mon Shu Girl’ to promote his forthcoming collaboration with Japanese beauty brand Shu Uemura. The character recently starred a video to promote the forthcoming capsule collection.

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Prints charming

Lending a little High Street charm to America’s beloved retail chain, Target’s collaboration with Liberty of London hits shelves nationwide.

The collection—reinterpreting Liberty’s limited edition Merci line for spring at a lower price point—plays to both brands’ recent successes with similar collaborations. The upshot, floral-printed apparel for men, women and kids, as well as accessories, bedding, stationery, furniture and bicycles done up in paisleys and other patterns by the centuries-old fabric company, fills the space to the brim. Along with blooming flowers (like daffodils and hydrangeas), props, and build-outs all keeping to the theme too, the shop itself has the dizzyingly gorgeous effect of a classic all-over Liberty print.



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Ask the locals

Alex Calderwood, a founder of the Ace Hotel chain (and named as ‘the next wave’ of hoteliers in Time magazine’s list of top 100 business innovators) is a strong believer in asking the locals what they think.

He says, ‘I’ve always been drawn to the sense of community that develops around a project. We started in Seattle then we went to Portland and New York and Palm Springs. When you’re coming to a new city you want to create a sense of emotional and creative involvement from different people in the community. For example, in New York we collaborated with a New York firm to help us develop the hotel design. And when we went out to California, we chose some friends of ours and some people in LA to get involved, who we felt really represented the right kind of California experience.’

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Random acts of postal kindness


In this age of email, chat rooms and social networking, are we forgetting the pleasure of real post dropping through the letterbox? ‘Postcrossing’ helps you send and receive postcards to and from random people around the world.

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