Tag Archives: Community

Outdo you

Outdo you

Outdoing others is not the zeitgeist for 2015. Beating yourself is. We’re not talking self-flagellation, but self-motivation. Or rather, Nike is.

To inspire runners across the pond to out-perform their 2014 track records, they’ve turned to man-of-the-moment illustrator, McBess, and data gleaned from its Nike+ members. The result is more than 100,000 personalised animations that feature your own, big-eyed avatar training in your home city, complete with the actual atmospheric and aerobic challenges you battled through in the last 12 months.

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The day I won a Warhol

The day I won a Warhol

YouTube: https://www.youtube.com/watch?v=bAm8nZHoCgk

Perhaps more closely associated with canned soup than Swedish vodka, the spirit of Andy Warhol lives on in the latest collaboration from Absolut.

Alongside the release of a limited edition bottle inspired by Warhol’s work, Absolut has set up a platform for artists around the world to create, share and exchange their own digital artworks.

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Walking in a window wonderland

Part of our 12 Pokes of Christmas. Courtesy of Santa’s Elmwood elves.

window wonderland 1

For some of us, Christmas represents a once-a-year opportunity to place extreme demands upon the National Grid. House exteriors are strung with cascades of Christmas lights, while illuminated reindeer frolic in the garden, looked on by inflatable glowing Santas. In the West Yorkshire village of Saltaire however, residents have joined together and taken a rather more restrained approach.

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Mo than a screensaver

Screenshaver

Vimeo: http://vimeo.com/110773488

As another Movember draws to a close, the campaign to promote men’s health worldwide has left many men with a luxuriously carpeted lip. Or at least just a light peppering of stubble. It’s unlikely that many of these ‘taches will last until Christmas before falling beneath the blade. But this year, developers Bas van de Poel, Daan van Dam and animator Wong Ping have come up with another way to further the fuzz.

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Feel-good shopping

Feel-good shopping

Eco-friendly. Upcycled. Community-focused. Artisanal.

No, we’re not playing buzz-word bingo. These are the four categories of product stocked in Nordstrom’s new shop within a shop: TMRW TGTHR. (That’s ‘tomorrow together’ for anyone who hasn’t used a mobile phone.)

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Goodbye ads, hello Ello

Goodbye ads

19 Signs You’re a Crazy Dog Person! 5 Steps To Getting A Six Pack Like Ryan! 22 Things That Shouldn’t Exist But Do! 14 Networks Run By Advertisers! If you’re a Facebooker then the 1 Thing You Really Need To Get Rid Of! is the increasing number of ads and sponsored links in your feed.

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Junk mail

Junk mail

Neighbours. Everybody needs good neighbours. With a little understanding, you can find the perfect sledge, lawnmower or ironing board. Whilst the residents of Ramsay Street in Australia’s most popular soap opera generally shared more intimate experiences, residents of Switzerland can now help their neighbours out on more practical matters through Pumpipumpe.

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Airbnbilly

Airbnbilly

Most trips to IKEA follow a fairly simple pattern: you arrive, you collect your pencil and tape measure, you spend several hours caught in a tidal wave of casual shoppers, you pick up some novelty ice cube trays, you start fretting about whether you chose the slowest queue to pay in, you leave, you realise you forgot what you went there for in the first place. Not so in Australia.

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Call the local shots

Call the local shots

Global recipe; local taste. That’s the formula behind Pernod Ricard’s brand ‘Our/Vodka’. And it seems to be working a dream.

After launching in Berlin, Our/Vodka has just found its way to American soil, starting with Our/Detroit. The idea is simple: fund local micro-distilleries and give local entrepreneurs the freedom to make the brand their own.

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Tiny tasters

Tiny tasters

YouTube: https://www.youtube.com/watch?v=xtZlHSy5HDM

Bite sized is making big tasty waves across the US right now, with Oreo sending out pint-sized surprises to the fifty smallest towns across the country.

For Elsie Eiler, the only resident living in Monowi, Nebraska, the 11th of August felt a bit like Christmas. She received an unexpected petite package containing Oreo Minis as a gesture by the brand, which is celebrating all things tiny as part of its Oreo Minis campaign.

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