Tag Archives: Community

Feel-good shopping

Feel-good shopping

Eco-friendly. Upcycled. Community-focused. Artisanal.

No, we’re not playing buzz-word bingo. These are the four categories of product stocked in Nordstrom’s new shop within a shop: TMRW TGTHR. (That’s ‘tomorrow together’ for anyone who hasn’t used a mobile phone.)

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Goodbye ads, hello Ello

Goodbye ads

19 Signs You’re a Crazy Dog Person! 5 Steps To Getting A Six Pack Like Ryan! 22 Things That Shouldn’t Exist But Do! 14 Networks Run By Advertisers! If you’re a Facebooker then the 1 Thing You Really Need To Get Rid Of! is the increasing number of ads and sponsored links in your feed.

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Junk mail

Junk mail

Neighbours. Everybody needs good neighbours. With a little understanding, you can find the perfect sledge, lawnmower or ironing board. Whilst the residents of Ramsay Street in Australia’s most popular soap opera generally shared more intimate experiences, residents of Switzerland can now help their neighbours out on more practical matters through Pumpipumpe.

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Airbnbilly

Airbnbilly

Most trips to IKEA follow a fairly simple pattern: you arrive, you collect your pencil and tape measure, you spend several hours caught in a tidal wave of casual shoppers, you pick up some novelty ice cube trays, you start fretting about whether you chose the slowest queue to pay in, you leave, you realise you forgot what you went there for in the first place. Not so in Australia.

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Call the local shots

Call the local shots

Global recipe; local taste. That’s the formula behind Pernod Ricard’s brand ‘Our/Vodka’. And it seems to be working a dream.

After launching in Berlin, Our/Vodka has just found its way to American soil, starting with Our/Detroit. The idea is simple: fund local micro-distilleries and give local entrepreneurs the freedom to make the brand their own.

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Tiny tasters

Tiny tasters

YouTube: https://www.youtube.com/watch?v=xtZlHSy5HDM

Bite sized is making big tasty waves across the US right now, with Oreo sending out pint-sized surprises to the fifty smallest towns across the country.

For Elsie Eiler, the only resident living in Monowi, Nebraska, the 11th of August felt a bit like Christmas. She received an unexpected petite package containing Oreo Minis as a gesture by the brand, which is celebrating all things tiny as part of its Oreo Minis campaign.

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Live advertising

Live advertising

YouTube: http://www.youtube.com/watch?v=1C7batG6Y5s 

What’s the first thing you do when your football team scores? For many fans, the answer is reach for your phone or laptop to see what everyone’s saying about it online.

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Lights, camera, cheers!

Lights, Camera, Cheers

Butch and Sundance. Riggs and Murtaugh. Buzz and Woody. Jake and Elwood, Garth and Wayne (schwing). Hollywood’s seen some pretty epic teamwork over the years, but none are more innovative than Grolsch’s latest partnership with the film business.

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Dermatattooists

Dermatattooists

Forget your everyday health check. We’re talking tattoo checks, thanks to Brazilian suncare brand Sol de Janeiro and its efforts to raise skin cancer awareness.

Proof of brands putting people’s needs before their own, Sol de Janeiro trained over 450 tattooists with the skills to be able to spot skin lesions and the basic signs of skin cancer.

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No ordinary shirt

No Ordinary Shirt 1

Whoa. Wait a minute. Wearable technology? Yes, clearly big goals are being kicked in Australia. Meet the ‘Alert Shirt’: a jersey that allows fans to experience what AFL football players are feeling live during televised games – from the couch.

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