Diesel is trying a bit of reverse psychology by asking fans to refrain from posting on social media sites and sharing on Instagram. The prize? A shoe from 1993 which the brand proudly promotes as low-tech. To win it, fans have to go cold turkey on Facebook posts for three days or quit Facebook, Twitter and Instagram for two days. Twenty fans will win the shoe.
Follow the Daily Poke on Twitter
TagsArt Authenticity Charity Christmas Co-creation Community Craft credit crunch digital Drink Event Events Fashion Fast food Food and Drink Health & Beauty Health and Beauty Healthy Household Innovation Internet of things Japan Leisure Local London Makers mobile Music Optimism packaging Personalisation Rebellion Restaurants retail Social media social networking Spirits Sport Sustainability Technology Transport Travel UK US USA