Spirits distiller Pernod and music/fashion label KitsunĂ© are collaborating on a series of products that span both brands’ expertise. The French companies have collaborated to create a bottle design for Pernod Absinthe, and a collection of similarly branded apparel and accessories.
Posts Tagged: Drink
Is it beer marketing music or music marketing beer? Professor Green is releasing not only his latest single but also a beer called Remedy, crafted in conjunction with Signature Brew (cheers Elliot).
Veuve Clicquot has released a limited edition of its famous Brut Yellow Label in a bright-coloured sardine tin. The sardine reference has a long history of association with the champagne label.
Guarana Antartica, the most famous guarana-based drink in Brazil, has created a social app that allows users to help friends who are struggling to get over ex-lovers. (Thanks Charlotte, Singapore).
The highlight of Hong Kong wine store and bar, Amo Eno, is a touchscreen table, which the storeâ€™s connoisseur customers can use to explore flavour profiles, compare grape varieties and contrast regions. The table is available by appointment for the barâ€™s card-carrying members. By swiping their membership card over the table, they can not only buy wines but also post their favourites to Facebook.
Buying someone a drink in person is nice, but buying someone a drink via Twitter is, well, unusual. (Thanks, Zoe.)
Online networking appÂ Tweet-A-BeerÂ hopes to change that and make paying for otherÂ TwitterÂ usersâ€™ drinks more of a habit.
Absolut have bottled the sound of India in an experiential installation at the India Art Fair.
Whenever someone walks near a bottle, a quintessential sound of India is triggered â€“ the listener has to lean in close to hear it properly. As people work their way around the installation, the different sounds create a personal Indian journey for each listener.
As brave new men seek out manicures and facials, a growing number of guys are looking back in time for style and grooming cues. Moonshine is a new fragrance for men who want to evoke an age where being a man was simpler (and maybe a little more dangerous). Created by three fraternity brothers from Georgia, the perfume has a fragrant mix of spicy black pepper, tobacco, leather and gin. The packaging â€“ wrapped in burlap and packed in a wooden crate â€“ has pure Prohibition-era attitude.
Red StripeÂ kicked off its ‘Make Something From Nothing’ campaign in London with a unique sound installation piece by Yuri Suzuki. Standing 2.5 metres high and fully functional, the installation is made entirely of salvaged Red Stripe cans from last year’s Notting Hill Carnival.
Alcohol brands and compelling product stories go hand in hand. Doss Blockos pale lager tells the story of the gritty, lo-fi squat scene of 90s New York.
Created by Melbourne-based East Ninth Brewing Company, the lager evokes the sub-culture of art, music, partying and home brewing that the squat fraternities were famous for. Itâ€™s named after the Dos Blockos building, a famous NYC squat, and each bottle is wrapped in a brown paper bag, a nod to hiding alcohol from the police. The lager is stripped back with a malty flavor and 4.6% ABV.