Tag Archives: Drink

Absolut India

Absolut have bottled the sound of India in an experiential installation at the India Art Fair.

Whenever someone walks near a bottle, a quintessential sound of India is triggered – the listener has to lean in close to hear it properly. As people work their way around the installation, the different sounds create a personal Indian journey for each listener.

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Eau de Moonshine

As brave new men seek out manicures and facials, a growing number of guys are looking back in time for style and grooming cues. Moonshine is a new fragrance for men who want to evoke an age where being a man was simpler (and maybe a little more dangerous). Created by three fraternity brothers from Georgia, the perfume has a fragrant mix of spicy black pepper, tobacco, leather and gin. The packaging – wrapped in burlap and packed in a wooden crate – has pure Prohibition-era attitude.

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Recycled groove

Red Stripe kicked off its ‘Make Something From Nothing’ campaign in London with a unique sound installation piece by Yuri Suzuki. Standing 2.5 metres high and fully functional, the installation is made entirely of salvaged Red Stripe cans from last year’s Notting Hill Carnival.

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Sub-culture brew

Alcohol brands and compelling product stories go hand in hand. Doss Blockos pale lager tells the story of the gritty, lo-fi squat scene of 90s New York.

 

Created by Melbourne-based East Ninth Brewing Company, the lager evokes the sub-culture of art, music, partying and home brewing that the squat fraternities were famous for. It’s named after the Dos Blockos building, a famous NYC squat, and each bottle is wrapped in a brown paper bag, a nod to hiding alcohol from the police. The lager is stripped back with a malty flavor and 4.6% ABV.

Via. http://www.springwise.com/food_beverage/dossblockos/

 

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Beer pouch

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Ancient recipes, modern tipples

Art in the Age of Mechanical Reproduction has launched Snap, a spirit inspired by a 400-year-old Pennsylvanian-Dutch recipe for lebkuchen, a traditional ginger biscuit.

Previously, the brand launched Root, an alcoholic beverage based on a mixture of wild roots and herbs that Native Americans shared with settlers in the 1700s. Snap and Root demonstrate how traditional recipes can inspire new product development.

Via. https://www.lsnglobal.com/seed/view/2313

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How’d you like yours?

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What can a soft drink learn from coffee, dialysis, cancer drugs and RFID scanners?

Ever had one of those moments where all you wanted was a Diet Black Cherry Vanilla Coke, but all you could get was regular old Diet? Coca-Cola is addressing the problem by introducing a new beverage dispenser. Heralded as the ‘fountain of the future’, the Freestyle – which was first unveiled under the code name ‘Jet’ back in April – offers more than 100 flavour options. There are traditional sodas, flavoured waters, carbonated or noncarbonated beverages, energy drinks and more. ??The Freestyle has a touch-screen interface so you can select a product, such as Fanta, and then the screen gives you several flavour options. Make your selection (‘grape, please!’) and the machine mixes the drink for you right there and then. It can even mix flavours in ways that are not traditionally offered. The ‘PurePour’ technology was originally developed to measure extremely precise amounts of dialysis and cancer drugs. Beyond that, RFID scanners are used to match cartridges to dispensers, and the onboard computer confirms everything is in place. Existing soda fountains use five-gallon concentrate bags and lots of backroom labour. Now all that’s required is a highly concentrated 46-ounce cartridge inside a self-contained machine.?The Freestyle’s dispenser even sends business data back to Coke’s headquarters in Atlanta, including data about beverage consumption, peak-use times and popular locations. Coke can also talk back to the machine and let it know if a particular flavour needs to be discontinued or recalled, which the machine will then immediately stop serving.?Freestyle machines are currently being tested in Georgia, California, and Utah, and there are plans to place 60 test dispensers around the country by the end of the summer. 

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Where’s the yang in your yin?

 

What if energy drinks were about a different kind of energy? An antidote to the likes of Red Bull, Slow Cow was developed to help people de-stress. This new drink from Canada offers ‘an acupuncture session’ in every can – ideal if you’re looking for a quick relaxation fix. Under the premise that caffeine-packed drinks tend to increase anxiety, Slow Cow contains theanine, chamomile, valerian, passiflora and other ingredients known for their calming effects. The beverage is formulated to relax the drinker while at the same time increasing mental awareness – without the post-hit dip that stimulants such as caffeine cause.Slow Cow’s tongue-in-cheek logo apparently didn’t amuse Red Bull, but it may have found a gap in a market saturated with energy drinks of all kinds. Seems like a natural fit for spas, hotels, airlines – or anywhere else consumers could use a serving of relaxation.

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How can you tap into a ‘going global’ backlash?

 

Think like the Melbourne-based founders of Daylesford and Hepburn Mineral Springs Co.

Tired of seeing imported water from the other side of the world on their local restaurant tables, they decided to act.

Read more on How can you tap into a ‘going global’ backlash?…

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