Tag Archives: Event

Watch and glow

Watch and glow

Shhhh at the front! If you’re an angry cinema-goer, the kind who tuts whenever someone rummages in their popcorn or fumbles with their fruit gums, this is for you.

Renowned food design studio Bompas & Parr has created luminescent ice cream so movie watchers can see their snacks in the dark. Created for Cornetto, the ice creams feature the iconic waffle cone and chocolate top, but with a glowing yellow filling.

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Dermatattooists

Dermatattooists

Forget your everyday health check. We’re talking tattoo checks, thanks to Brazilian suncare brand Sol de Janeiro and its efforts to raise skin cancer awareness.

Proof of brands putting people’s needs before their own, Sol de Janeiro trained over 450 tattooists with the skills to be able to spot skin lesions and the basic signs of skin cancer.

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Everything for U

Toaster – check. Kettle – check. Bed, sofa, lampshade, desk, linen, pictures, cushions, chairs, glasses, cutlery – check. Spotting the trend for freshers heading off to university with more than just the bare necessities, Target has launched a back-to-college marketing campaign called ‘Everything for U’.

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First-class bench

For most of us, turning left on a plane is a distant dream. But, thanks to Virgin Atlantic, a few lucky New Yorkers got to experience what it’s like to travel First Class without coughing up hundreds of dollars. And without stepping foot in an airport.

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A playboy for today?

Playboy is attempting to reach a younger audience and ‘re-assert itself into American youth culture’ through a series of specially-commissioned art projects.

The first is a giant installation by the side of a road in Texas. Designed by Richard Phillips, it features the Playboy bunny hovering above a black Dodge Charger on a concrete plinth. By contrasting the Texas landscape with an iconic car, the piece is intended to ‘capture the spirit of Playboy in its heyday’.

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This round’s on Canada

Remember the days of worrying about whether you’d get served? This Canada Day, those memories came flooding back for beer drinkers across Europe. The brewer Molson positioned fridges full of free beer everywhere from central London to rural Belgium. The catch? You could only open them with a Canadian passport.

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Lime eclipse

The moon isn’t made of cheese; it’s made of lime.

Working with astronomers, Corona and ad agency Cramer-Krasselt have put up a clever billboard in New York City. On certain nights of the month and from a particular angle, it makes the waxing crescent moon look like a slice of lime resting in a Corona bottle. (Cool spot, Ollie.)

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Make a date with a mug

The direct-mail desk calendar. A tired old cliché if there ever was one, and certainly not everyone’s cup of tea. Until now, and Hälssen & Lyon’s beautifully-crafted tea calendar, which they sent out to a few lucky business partners. Each removable day is a wafer thin slice of premium pressed tea leaves, which can be popped into your cup with hot water for the perfect daily brew.

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Beer turnstile

In London, we swipe in and out of the underground with an Oyster. In Hong Kong, they prefer to use an Octopus. So what do Rio Carnival revellers use? Beer cans, of course, thanks to official carnival sponsor Antarctica Beer. It’s an effective way to discourage drink driving during the famous Fat Tuesday celebrations.

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Home sweet station

The lights are on and hundreds of commuters are home. To show-off its new home décor range, Target built a life-size dollhouse in Grand Central Station.

 

 

 

 

 

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