Tag Archives: Event

Airbnbilly

Airbnbilly

Most trips to IKEA follow a fairly simple pattern: you arrive, you collect your pencil and tape measure, you spend several hours caught in a tidal wave of casual shoppers, you pick up some novelty ice cube trays, you start fretting about whether you chose the slowest queue to pay in, you leave, you realise you forgot what you went there for in the first place. Not so in Australia.

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Taste eruption

Taste eruption

Stone-cooked? Flame-grilled? Pah, you ain’t seen nothing yet. Food design studio Bompas & Parr has collaborated with a team of scientists and artists to cook meat with lava and high-voltage electrical currents.

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The loins of your fruit

The loins of your fruit

Valentine’s Day. A day of universal love. A time for couples of all ages to celebrate their mutual affection through a romantic meal, flowers or some chocs picked up from the 24-hour garage. Not so in Nanjing, China, where one vendor has given his peaches a cheeky twist. (Well picked, Phil.)

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Watch and glow

Watch and glow

Shhhh at the front! If you’re an angry cinema-goer, the kind who tuts whenever someone rummages in their popcorn or fumbles with their fruit gums, this is for you.

Renowned food design studio Bompas & Parr has created luminescent ice cream so movie watchers can see their snacks in the dark. Created for Cornetto, the ice creams feature the iconic waffle cone and chocolate top, but with a glowing yellow filling.

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Dermatattooists

Dermatattooists

Forget your everyday health check. We’re talking tattoo checks, thanks to Brazilian suncare brand Sol de Janeiro and its efforts to raise skin cancer awareness.

Proof of brands putting people’s needs before their own, Sol de Janeiro trained over 450 tattooists with the skills to be able to spot skin lesions and the basic signs of skin cancer.

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Everything for U

Toaster – check. Kettle – check. Bed, sofa, lampshade, desk, linen, pictures, cushions, chairs, glasses, cutlery – check. Spotting the trend for freshers heading off to university with more than just the bare necessities, Target has launched a back-to-college marketing campaign called ‘Everything for U’.

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First-class bench

For most of us, turning left on a plane is a distant dream. But, thanks to Virgin Atlantic, a few lucky New Yorkers got to experience what it’s like to travel First Class without coughing up hundreds of dollars. And without stepping foot in an airport.

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A playboy for today?

Playboy is attempting to reach a younger audience and ‘re-assert itself into American youth culture’ through a series of specially-commissioned art projects.

The first is a giant installation by the side of a road in Texas. Designed by Richard Phillips, it features the Playboy bunny hovering above a black Dodge Charger on a concrete plinth. By contrasting the Texas landscape with an iconic car, the piece is intended to ‘capture the spirit of Playboy in its heyday’.

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This round’s on Canada

Remember the days of worrying about whether you’d get served? This Canada Day, those memories came flooding back for beer drinkers across Europe. The brewer Molson positioned fridges full of free beer everywhere from central London to rural Belgium. The catch? You could only open them with a Canadian passport.

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Lime eclipse

The moon isn’t made of cheese; it’s made of lime.

Working with astronomers, Corona and ad agency Cramer-Krasselt have put up a clever billboard in New York City. On certain nights of the month and from a particular angle, it makes the waxing crescent moon look like a slice of lime resting in a Corona bottle. (Cool spot, Ollie.)

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