Tag Archives: Event

Everything for U

Toaster – check. Kettle – check. Bed, sofa, lampshade, desk, linen, pictures, cushions, chairs, glasses, cutlery – check. Spotting the trend for freshers heading off to university with more than just the bare necessities, Target has launched a back-to-college marketing campaign called ‘Everything for U’.

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First-class bench

For most of us, turning left on a plane is a distant dream. But, thanks to Virgin Atlantic, a few lucky New Yorkers got to experience what it’s like to travel First Class without coughing up hundreds of dollars. And without stepping foot in an airport.

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A playboy for today?

Playboy is attempting to reach a younger audience and ‘re-assert itself into American youth culture’ through a series of specially-commissioned art projects.

The first is a giant installation by the side of a road in Texas. Designed by Richard Phillips, it features the Playboy bunny hovering above a black Dodge Charger on a concrete plinth. By contrasting the Texas landscape with an iconic car, the piece is intended to ‘capture the spirit of Playboy in its heyday’.

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This round’s on Canada

Remember the days of worrying about whether you’d get served? This Canada Day, those memories came flooding back for beer drinkers across Europe. The brewer Molson positioned fridges full of free beer everywhere from central London to rural Belgium. The catch? You could only open them with a Canadian passport.

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Lime eclipse

The moon isn’t made of cheese; it’s made of lime.

Working with astronomers, Corona and ad agency Cramer-Krasselt have put up a clever billboard in New York City. On certain nights of the month and from a particular angle, it makes the waxing crescent moon look like a slice of lime resting in a Corona bottle. (Cool spot, Ollie.)

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Make a date with a mug

The direct-mail desk calendar. A tired old cliché if there ever was one, and certainly not everyone’s cup of tea. Until now, and Hälssen & Lyon’s beautifully-crafted tea calendar, which they sent out to a few lucky business partners. Each removable day is a wafer thin slice of premium pressed tea leaves, which can be popped into your cup with hot water for the perfect daily brew.

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Beer turnstile

In London, we swipe in and out of the underground with an Oyster. In Hong Kong, they prefer to use an Octopus. So what do Rio Carnival revellers use? Beer cans, of course, thanks to official carnival sponsor Antarctica Beer. It’s an effective way to discourage drink driving during the famous Fat Tuesday celebrations.

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Home sweet station

The lights are on and hundreds of commuters are home. To show-off its new home décor range, Target built a life-size dollhouse in Grand Central Station.

 

 

 

 

 

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Local ice cream heroes

Every year, on 9th April, Ben & Jerry’s celebrates the opening of their first business by giving away free ice-cream for the whole day. To celebrate in the Netherlands this year, the brand asked people to vote for their local heroes via a social media campaign.

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Make a baby, save a bundle

Clever IKEA Australia. This month they produced this amusing advert, offering a free crib for babies born nice months from Valentine’s Day. Wonder how many newly expectant parents will take them up on the offer! (tx Amy)

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