Tag Archives: Event

Pimp your porta-potty

We’ve all experienced the misery of camping or festival toilets. The smell, the mud, the lack of toilet paper…horrible. Luckily for the people of Argentina, the organisers of ‘Personal Fest’ music festival have taken a stand – transforming this neglected area into a significantly more enjoyable experience.

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Have a break, don’t have WiFi

No, they haven’t got the copy wrong. This week in Amsterdam, Kit Kat are offering free No Wifi Zones in Amsterdam – echoing their ‘Have a break…’ campaign message. Customers in the designated zones are unable to use WiFi as the signal is blocked within a five-metre radius, with the aim of encouraging real conversations and a less stressful, work-free environment.

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Want to smell like a Crème Egg?

Interesting NPD ideas from Cadbury on their Facebook Timeline! (Tasty, Jamie)

 

 

 

 

 

 

 

 

 

Via. http://www.facebook.com/photo.php?fbid=10151205039385079&set=a.441333980078.235608.42941780078&type=1&theater

Give better

TOMS have always been great at giving – donating one pair of their shoes to a person in need for every pair purchased. Now, they’ve launched their first GIVE Shop – an experiential event held at The Old Truuman Brewery, where you’re taken on a journey of giving. This involves six major activities, including a craft space for making Christmas cards, a book exchange and ‘Give SMILES’ – a place to relive and cherish happy memories.

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Make a date with whisky

This holiday season, instead of finding a sickly piece of chocolate behind the cardboard doors of your advent calendar, upgrade to man level! (Cheers, Elliot)

The Whisky Advent Calendar provides you with holiday cheer every day, in the form of a tiny bottle of booze. One ‘door’ even includes a micro-dram of $550 single malt scotch – the perfect winter warmer on a chilly morning!

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‘I still love NY’

Sebastian Errazuriz’s studio was paralysed after the hurricane. Unable to work and tired of watching the horrible disaster unfold on the news, Errazuriz decided to design something to help raise much-needed relief funds. This idea occurred to him after seeing the water line marked on the walls of the flooded galleries in New York’s Chelsea art district. (Nice one, Jamie C)

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Beer in the woods

Considering Brick Lane’s reputation as a go-to food and drink destination, what better place to open an unusual pop-up bar? Swedish cider brand Rekorderlig whisks people away from the urban jungle outside and into a calm Scandinavian Winter Forest, from its 12-day space at the Truman Brewery. (Cheers, Jamie C)

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Freshly bottled

Spotted in a New Jersey supermarket, POM pomegranate juice marketing themselves alongside the fruit! (Cheers, Benbo)

My-IKEA

When IKEA moved its store location in Bergen, Norway, they decided to ask for volunteers to help with the opening­ – a clever way of engaging with the local community. Volunteers could sign up on a website to do ‘favours’, such as making a speech during the opening, assisting the mayor at the ceremony, planting the first tree outside the entrance and hosting the customer radio. Check out the campaign video here: http://vimeo.com/50387281

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Gondola retailing

IKEA recently unveiled a floating night market on Regent’s Canal in North London, featuring boats with colour-themed products from their new seasonal collection. For one day only, visitors were able to take an exclusive look at the new range, whilst experiencing the sights and sounds of an authentic floating night market.

Read more on Gondola retailing…

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