To promote its product, deodorant company Axe/Lynx created the world’s first invisible ad. (Cheers, Ify!)
Using hack LCD screens and a terrace house in Sydney, the company created ads that were only visible when viewed only through polarized sunglasses. ??Watch the video below to check out how it worked and what the invisible ads were about:
Coca-Cola deserves a round of applause for its latest mobile effort: The Cheering Truck (tx Elliot).
Outfitted with a recording booth, the red Coca-Cola truck drove throughout Argentina, stopping in select spots and inviting fans (sometimes whole school’s worth of them) to step inside and have their cheers captured on tape. As more sound files were stowed away, a digital sign outside the truck counted the number of cheers as it crept towards the one million mark.
Danish chocolate brand Anthon Berg opened a pop-up chocolate shop for a day where people paid with the promise of a good deed, rather than cash or credit. “The Generous Store” in Copenhagen priced its boxes of chocolates with over 30 different good deeds, including serving breakfast in bed to a loved one and cleaning a friend’s house.
In celebration of Levi’s 511 Commuter line leg-wear, designed for commuting cyclists, the Levi’s and Urban Outfitters Bike Shop went on a nationwide US tour. The free public event featured bike tuning with an expert mechanic, customised Levi’s Commuter tailoring, a DIY bike bag workshop, bicycle food carts, a human-powered amusement ride, a commuter obstacle course, Goldsprint racing, and SF-based Heavy Petal Cyclecide Bike Rodeo – a bicycle club of ‘alter-bike mechanics, mariachi-punk musicians, and psychotic clowns who love bikes, beer, and building stuff.’
The Bluetube Bar was built by Portuguese design collective, DOSE, for the Queima das Fitas do Porto festival. Made from low-cost materials, the structure’s blue tubing – the kind used in construction work – creates really interesting effects when lit from within, thus drawing in the punters.
February is a quiet month for Australian cities as summer draws to a close. To fight the February blues, Melbourne created ‘The Great Melbourne Treasure Hunt’ to celebrate the city and hopefully drive footfall for retailers.
Help Remedies has launched a new range of plasters that encourage people to join the bone marrow register.
Each pack comes with a marrow registry kit. Before putting on a plaster, you simply take a blood sample with a sterile swab and send it off to the donor centre in the envelope provided. The dual-purpose packs make something good out of a bad situation and will hopefully prompt more people to sign up for this good cause.
For her London Fashion Week show, luxury accessories designer Anya Hindmarch brought her collection to life in a whimsical, Willy Wonka-esque theatrical installation.
The fantastical catwalk for accessories was created with the help of Dior couture set designer, Michael Howells. Entitled ‘All I’ve Ever Wanted’, the set featured a conveyer belt with clutches opening and shutting like oysters, musical wind-up handbags and explosions of sweets and confetti.
Absolut have bottled the sound of India in an experiential installation at the India Art Fair.
Whenever someone walks near a bottle, a quintessential sound of India is triggered – the listener has to lean in close to hear it properly. As people work their way around the installation, the different sounds create a personal Indian journey for each listener.
Tokyo department store Takashimaya is stopping shoppers in their tracks with a Valentines Day display featuring an android mannequin. The lifelike female android smiles, nods and even yawns at people. (tx to Elliot)