Tag Archives: Events

Recycled groove

Red Stripe kicked off its ‘Make Something From Nothing’ campaign in London with a unique sound installation piece by Yuri Suzuki. Standing 2.5 metres high and fully functional, the installation is made entirely of salvaged Red Stripe cans from last year’s Notting Hill Carnival.

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Going gaga

Luxury retailer, Barneys New York, is going Gaga with its holiday season theme. The entire fifth floor of the Madison Ave store has been transformed into Lady Gaga’s Workshop, featuring eight stations of vibrant artworks and unique Gaga-designed and inspired products. (Thanks to Lyndal, brilliant spot.)

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Digital falls

Currently on display in a shopping centre in Quito, Ecuador is the Coca-Cola Cascada exhibit, a giant 52-foot digital waterfall that offers an interactive 3D experience. No special glasses needed to see the colourful 3D bursts of falling water. What’s more, viewers can interact with the installation by having their motions captured and mirrored on the waterfall—their movements actually affect how the water falls—as they stand inside a special hub area facing a screen. The aim is to encourage young customers to participate rather than standby and watch.

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Give into Gü

According to chocolatey dessert brand Gü, letting go and giving in to pleasure makes you feel more alive. (Tx again Toddy)

As part of their re-launch, Gü turned a billboard into a giant drumkit in Tottenham Court Road so Londoners could let go and make some guilt-free noise. For one day, Gü filmed people playing and awarded the drummer whose video got the most views on YouTube with a £200 Virgin Experience voucher.

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Boundless library

Most patrons of the New York Public Library are unaware of its vast collections. The library hopes to shed light on its hidden treasures with Biblion, a new iPad magazine.

The first issue — now available for free on iTunes — focuses on the New York World’s Fair of 1939-40, including original essays from prominent writers of the time, an exploration of the Fair’s buildings and exhibits, and a full-colour view of General Motors’ famous Futurama ride.

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Media that matters

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Gourmet air fare

Air France has taken to the streets to show people that airline food can be gourmet.

The Air France food truck toured Manhattan for five days, offering free samples of menus created by Michelin-starred chef Joël Robuchon. Patrons could taste culinary delights such as grilled beef filet with wine truffle sauce and potatoes a gratin. Diners could also enter to win a pair of tickets to Paris, and were encouraged to donate to City Harvest to feed the less fortunate in the city. An estimated 3,000 meals were given away during the promotion.

Via. http://www.springwise.com/food_beverage/airfrancefoodtruck/

 

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125 years of the real thing

Coca-Cola’s 125th anniversary celebration includes commemorative cans designed with British illustrator and toy designer, James Jarvis. Curated by Kevin Poon of CLOT and Communion W, the series features six limited edition cans with Jarvis’ signature characters, currently only available in Hong Kong.

 

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Fan-tache-stic whiskey

Moustaches aren’t just on hipsters anymore – they’re finding their way onto marketing campaigns, fundraisers and even alcohol brands. The Mister.e bottle project adds a ‘tache of dapper detailing to single malt whisky. Its monochromatic bottle is cloaked in a dark cloth bag to create a mysterious mustachioed them

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McWedding

McDonald’s has opened its doors as a wedding venue in Hong Kong.

While the notion of getting married at McDonald’s would turn off most people in the West, Hong Kong is a different story. A McDonald’s wedding wouldn’t be considered tacky, as many Hongkongers view the restaurant with nostalgic fondness.

In a country where the average wedding service costs $29,200 USD, and the average monthly household income is roughly only $2,250, the fast food chain’s parties, starting at $1,280, offer super sized savings.

Via. http://www.springwise.com/lifestyle_leisure/mcdonaldswedding/

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