Tag Archives: Fashion

From ironic to iconic

There was a time, not so long ago, when receiving a winter-pattern sweater on Christmas day would be greeted with insincere smiles and thanks. But in this world of ironic cool that we live in the Christmas sweater has been elevated to a must-have status, and Coke Zero’s Sweater Generator has just added a competitive edge to it.
Screen Shot 2013-11-29 at 16.05.08

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Just bling it

Ever wondered how much energy you’re using sat at your desk? Or making a sandwich? Or filling the car with petrol? Then Nike’s FuelBand is for you. The original version was sold out within hours when it launched last year, but the recently released FuelBand SE adds a little luxury to the whole experience.
 

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Hit the road, Foster

Why did the Creative Director cross the road? To buy a camper van and head off on a journey of 80,000 miles exploring surf culture in North America. Not funny, by any means, but a true story.

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Moment to moment

Levi’s sub-brand Made & Crafted has just released their first edition of Moment to Moment, a magazine created in partnership with super-cool quarterly publication THE THING.

The project is rolling out in ‘real-time’ across the summer and autumn, and will feature the work of 20 artistic contributors in the form of online videos, paintings, essays, animated gifs and photography.

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Tweety box

Remember the agony of shopping for shoes with your mum? Having your feet measured, being made to pace up and down, and always having to choose the sensible lace-ups?

In an effort to make shoe shops more fun for children, Görtz has introduced a series of shoelace packaging called ‘Shoelace Birds’. Each of the five brightly coloured, tropical birds has the shoelaces placed in their beak like a worm – much more interesting than your standard lace-round-cardboard structure.

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The DNA of fashion

Imagine all your clothes being designed to the exact contours of your body. Or everything you wear being constructed just for you, using cutting-edge technology.

Project DNA is Catherine Wales’ latest fashion collection. Inspired by the aesthetics of human chromosomes, it uses impressive technology and software – as well as some expert pattern-cutting skills from Wales – to produce 3D-printed, made-to-measure white nylon pieces.

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Reuse-A-Shoe

Today, trainers. Tomorrow, track.

Nike’s Reuse-A-Shoe programme takes old athletic shoes and turns them into Nike Grind, a high-quality sports surface used in courts, turf fields and tracks.

It’s all part of their vision to make ‘closed-loop’ products – things that use the fewest materials possible and can be taken apart and recycled into something new.

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Spray-on fashion

Done spritzing on your deodorant? Now spray on your t-shirt and trousers. Spanish fashion designer Manel Torres has invented the world’s first clothes-spray, which forms a durable, elastic material when it hits the skin.

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New pins to buy

Pinterest is changing. Soon you’ll be able to use specific pins for food, retail products and movies. Then you’ll be able to click through and actually buy what you’ve been drooling over, rather than just dreaming about it.

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Tailor-made tales

Once it was true that ‘clothes maketh the man’. Now it’s more like ‘clothes talketh to woman’. Burberry Prorrsum follows the 2012 launch of its pre-season Made to Order service with Smart Personalisation chips, sewn into each item. (Cheers Jamie.)

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