Tag Archives: Fashion

Real mannequins

The Swedish store Athlens has decided to break from the status quo and start using mannequins that actually represent normal women. Size 14 is what can be called normal, with most females falling somewhere between a size 12 and 16.

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Don’t get comfortable

‘Don’t get comfortable’ might be an unusual request from a clothing company, but American Giant have other ideas. (Cheers Elliot). Unhappy with the fact that most of our clothes are made overseas, they’ve created a brand with an old American work ethic – without cutting any corners. Check out their brand film below:

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Jeans for hire

If we want a new pair of jeans, we’ve usually got one option – to buy them. However, Dutch entrepreneur Bert van Son has other ideas. You can rent a pair of his own brand of Mud jeans for a one-off fee of 20 euro, covering shipment and admin, then 5 euro every month for a year (just like the contract you pay on your phone). Once the contract’s up, you can keep the jeans or send them back – depending on your preferences. Would you rent a pair of jeans? And, more importantly, what happens to the old pairs?! Hopefully van Son will reveal all soon.

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Retail racking

Today’s most successful brands move seamlessly between on and offline platforms – present and accessible both online and in ‘the real world’, as demonstrated by sophisticated online clothing brand Aether.

Aether’s first ‘bricks and mortar’ store is constructed from three shipping containers, with one big point of difference – a rotating clothes-hanging system which allows them to maximise space and view their products on-demand. Check it out here: http://vimeo.com/58743200

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Snap Fashion

British computer science graduate Jenny Griffiths is aiming to transform how we shop for clothes online. Snap Fashion, her new iPhone app, lets users take a picture of an item of clothing, whether in a magazine or on the street, and see similar items from high street retailers. Read more on Snap Fashion…

Rebranding recycling

Will.i.am and Coca-Cola have joined forces to launch Ekocycle – a movement encouraging existing brands to make more environmentally-friendly versions of their products, thus making recycled products more fashionable.



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The Target Chalet

Department stores are famous for many things, but having an incredible team of in-house creatives is rarely one of them. Target, a mid-market department store in America, have bucked the trend – building a strong in-house marketing and advertising department. One of the most interesting things they’ve created recently is TargetChalet – a home-from-home for Target athletes. (Cheers, Jamie)

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Republic spaces

Entrepreneurial artists and designers have found e-commerce sites like Etsy and Bonanza invaluable when building up their brands and selling their stuff. But as far as having physical spaces for showing off their work, options so far have been limited.

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Pre-internet shoe

Diesel is trying a bit of reverse psychology by asking fans to refrain from posting on social media sites and sharing on Instagram. The prize? A shoe from 1993 which the brand proudly promotes as low-tech. To win it, fans have to go cold turkey on Facebook posts for three days or quit Facebook, Twitter and Instagram for two days. Twenty fans will win the shoe.

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Baddest shoes

How did footwear made by a Quaker firm in the quiet English village of Street, Somerset, become the ‘baddest’ shoes in Jamaica? (Nice one, Jamie)

‘Clarks in Jamaica’ is the latest book by DJ and designer Al Fingers, providing a colourful take on Clarks’ celebrated status on the island – where for decades they have ruled as the ‘champion shoes’.

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