Piperlime, the e-retail site known for its smart blend of brands, price points and inspiring style guidance, is making a move to bricks and mortar.

The New York store will engage savvy shoppers by bringing aspects of its website into the real world through novel merchandising interpretations – for example a ‘trend wall’ will present the freshest looks and act as a ‘homepage’ for the store. Perhaps for the first time, an online brand has translated their audience’s online habits and expectations into something meaningful and useful in-store – an interesting development for retail.

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