Mayonnaise isn’t just for sandwiches. At a supermarket in São Paulo, Hellmann’s used NFC technology to suggest new recipes to shoppers as they perused the aisles. (Thanks, Tim.)
Some robots would be no good at mixing a martini. C3PO, for example, would no doubt bruise the gin with those inflexible elbows of his, despite his plummy butler act. But these ‘guys’ put the most balletic of bartenders to shame. Fresh from MIT’s Senseable City Lab and rocking the bar in Milan is Makr Shakr: three robotic arms that can mix any drink you desire.
“Aristotle, Aristotle was a bugger for the bottle,” the Pythons once sang. If they were right, he’d certainly have approved of this new range from Athens-based distillery, Finest Roots Spirits. One of the philosopher’s preferred healing herbs, dittany, features in one of four unique liqueurs, together with other botanicals and spices. 100% natural ingredients, like cinnamon and clove, resin from mastic trees and a blend of honey and raki make up the other three.
Brands are increasingly using immersive experiences, combining the real and the fantasy, to connect to people. Bottled water brand Perrier has created an interactive experience doing exactly this. (Cheers Tim.) The Perrier Secret Place is an interactive film that you experience through the eyes of one of 60 guests at a party.