Tag Archives: Food and Drink

Bite your lip

First we had restaurants where the food was served in the pitch dark (Dans Le Noir? London). Now the latest restaurant to jump on the sensory deprivation bandwagon is Eat in Brooklyn’s oh-so-chic Greenpoint neighbourhood. (Silent nod to Em!)

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Everything must go

Like the bar stool you’re sat on? It’s yours. How about that stuffed rooster? Or the grand piano? Or the barman’s jeans? Pawn & Co is a new bar on Melbourne’s Chapel Street, where everything – and we mean everything – is for sale. (Nice one, Lyndal.)

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McMinimal

Greasy brown paper bags. Plastic trays with flimsy paper liners. Cardboard cups with striped straws. McDonald’s has never had the most glamorous packaging – until now.

In Japan, the fast-food chain has just introduced Quarter Pounder Jewelry Burgers, featuring unexpectedly posh additions like truffle sauce, chorizo and pineapple. And to match the luxury inside, they’ve given the packaging a classy, minimal look.

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Our/Vodka

Meet Our/Vodka: a hand-crafted, locally-sourced, niche vodka with all the markings of a start-up. Except it’s entirely funded by a luxury global brand.

Created by Pernod Ricard, the new spirit is produced by local experts in a specially built distillery in the Kreuzberg district in Berlin, and only sold in local bars. To keep up credibility, it’s not even available through Pernod Ricard’s traditional channels.

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Smart cookies

Is it art? Is it a collection of tennis balls? Nope, it’s new gourmet biscuit brand Beurre & Sel.

Created by food critic, writer and chef Dorie Greenspan and her son Josh, Beurre & Sel takes its name from their signature sweet and savoury mix of butter and salt.

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DIY Muesli

Oats or flakes? Raisins or goji berries? Banana chips or chocolate chunks? Yoosli is a new online cereal mixing service that lets you create your very own muesli masterpiece, with everything just the way you want it.

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New York with sprinkles on top

If New York were an ice cream, would it be chocolate or coffee? And would it be drizzled with caramel, mixed with marshmallow or packed with chunks of waffle?

Ben & Jerry’s is letting fans craft a flavour of ice cream to represent D.C., SF, NYC, Portland, and Seattle. (Thanks for the scoop, Jamie.) There are all sorts of ingredient options to vote for. And as everything is supplied by local partners, they really will be ice creams churned by the people, for the people.

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Lime eclipse

The moon isn’t made of cheese; it’s made of lime.

Working with astronomers, Corona and ad agency Cramer-Krasselt have put up a clever billboard in New York City. On certain nights of the month and from a particular angle, it makes the waxing crescent moon look like a slice of lime resting in a Corona bottle. (Cool spot, Ollie.)

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The elyx of life

What comes to mind when you think of Absolut? Dark bars? House parties? Ads with clever wordplay? Chances are, the brand’s Swedish heritage isn’t top of the list.

But to get back to its artistically-inclined, sustainably-minded roots, Absolut has introduced a new premier vodka made with traditional Swedish techniques: Absolut Elyx.

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Make a date with a mug

The direct-mail desk calendar. A tired old cliché if there ever was one, and certainly not everyone’s cup of tea. Until now, and Hälssen & Lyon’s beautifully-crafted tea calendar, which they sent out to a few lucky business partners. Each removable day is a wafer thin slice of premium pressed tea leaves, which can be popped into your cup with hot water for the perfect daily brew.

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