Tag Archives: Food and Drink

A recipe for increased sales

By May 21 2013, 9:47 am Leave a comment

Mayonnaise isn’t just for sandwiches. At a supermarket in São Paulo, Hellmann’s used NFC technology to suggest new recipes to shoppers as they perused the aisles. (Thanks, Tim.)

 

 

 

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Makr Shakr

By May 17 2013, 9:38 am Leave a comment

Some robots would be no good at mixing a martini. C3PO, for example, would no doubt bruise the gin with those inflexible elbows of his, despite his plummy butler act. But these ‘guys’ put the most balletic of bartenders to shame. Fresh from MIT’s Senseable City Lab and rocking the bar in Milan is Makr Shakr: three robotic arms that can mix any drink you desire.

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Baby and me

By May 16 2013, 9:37 am Leave a comment

First we fell in love with the synchronized-swimming Waterbabies. Then, those lockin’ n’ poppin’ Rollerbabies. Now, it’s time to connect with your own inner baby. Evian’s newest CGI tots are taking the Viral Video Chart by storm, as “Baby & Me” has topped the No. 1 spot with around 50million views, generating more than 80 related clips, 740,000 Facebook shares, and 11,000 comments.

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Sexcereal

By May 10 2013, 9:33 am Leave a comment

Some cereal brands promise to make you look great in a red swimsuit. Or to enjoy the bowel health of a reformed bad-boy cricketer. Sexcereal’s offer is even more full-frontal: a better time at bedtime.

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#TakeTheBiscuit

By May 3 2013, 9:38 am Leave a comment

Is the launch campaign for cereal brand Weetabix’s new breakfast biscuit, On The Go. British shoppers at Boots stores can claim a free sample simply by showing a photo of the product on their smartphones at checkout.

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Bow-tying one on

By April 30 2013, 9:33 am Leave a comment

‘The King of Beers’ has been given a bit of a makeover. Budweiser’s new waisted cans mirror the bow tie shape of the brand’s logo, giving you a stylish new way to get… wasted. (Please drink responsibly.)

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Smart beer bottle

By April 26 2013, 9:13 am Leave a comment

Drinking beer has always been a social experience. Heineken has ramped up this age-old interaction by introducing a ‘smart’ beer bottle, just launched at Milan Design Week.

 

 

 

 

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Roots spirit

By April 25 2013, 9:10 am Leave a comment

“Aristotle, Aristotle was a bugger for the bottle,” the Pythons once sang. If they were right, he’d certainly have approved of this new range from Athens-based distillery, Finest Roots Spirits. One of the philosopher’s preferred healing herbs, dittany, features in one of four unique liqueurs, together with other botanicals and spices. 100% natural ingredients, like cinnamon and clove, resin from mastic trees and a blend of honey and raki make up the other three.

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Party people

By April 19 2013, 9:39 am Leave a comment

Brands are increasingly using immersive experiences, combining the real and the fantasy, to connect to people. Bottled water brand Perrier has created an interactive experience doing exactly this. (Cheers Tim.) The Perrier Secret Place is an interactive film that you experience through the eyes of one of 60 guests at a party.

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Local ice cream heroes

By April 18 2013, 9:37 am Leave a comment

Every year, on 9th April, Ben & Jerry’s celebrates the opening of their first business by giving away free ice-cream for the whole day. To celebrate in the Netherlands this year, the brand asked people to vote for their local heroes via a social media campaign.

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