Drinking beer has always been a social experience. Heineken has ramped up this age-old interaction by introducing a ‘smart’ beer bottle, just launched at Milan Design Week.
“Aristotle, Aristotle was a bugger for the bottle,” the Pythons once sang. If they were right, he’d certainly have approved of this new range from Athens-based distillery, Finest Roots Spirits. One of the philosopher’s preferred healing herbs, dittany, features in one of four unique liqueurs, together with other botanicals and spices. 100% natural ingredients, like cinnamon and clove, resin from mastic trees and a blend of honey and raki make up the other three.
Brands are increasingly using immersive experiences, combining the real and the fantasy, to connect to people. Bottled water brand Perrier has created an interactive experience doing exactly this. (Cheers Tim.) The Perrier Secret Place is an interactive film that you experience through the eyes of one of 60 guests at a party.
Every year, on 9th April, Ben & Jerry’s celebrates the opening of their first business by giving away free ice-cream for the whole day. To celebrate in the Netherlands this year, the brand asked people to vote for their local heroes via a social media campaign.
One of Britain’s most iconic foods has received a drastic makeover at the hands of gastronomic design duo Bompas & Parr. They’ve concocted five new flavours of Heinz baked bean, each matched with a handmade bowl and a musical spoon (that you listen to through your mouth) for the ultimate bean-there experience.
Supermarkets are convenient, but often source their products from all over the world – racking up carbon emissions and squeezing out local competition. As a reaction to this, Danish co-operative superstore SuperBrugsen are encouraging customers to suggest local products that they’d like to see on their supermarket shelves.
When Pete Tomlinson and Ben Russell spotted the ‘to rent’ sign on an underground Victorian toilet, they saw the opportunity to create something new on the London coffee scene.
Instead of erasing all memories of its previous function, they chose to renovate the space – keeping the 1890s Doulton & Co. urinals, maintaining the original iron-wrought cladding and creating the perfect subterranean café.
Which snacks do you grab when you’re on the go? A banana, maybe? Some crisps? How about puréed fruit or vegetables?
Currently, baby food brands including Happy Family, Buddy Fruits and GoGo squeeZ are experimenting with larger portion sizes in more sophisticated flavours – from cranberry and açaí to sweet potato. These grab-and-go packs are designed for scoffing before the gym, in the car or at your desk – making them perfect for busy office workers and parents.
As well as being famous for his music, Bob Marley’s well known for his laid-back attitude. Now, drinks company Marley Beverage have bottled that attitude – creating a range of relaxing herbal drinks, with the aim of re-energising this type of functional beverage. They’ve achieved significant success so far, selling two million cases of ready-to-drink Marley’s Mellow Mood sodas and teas last year.