When is a box not a box? When it’s a table, of course. To help Nikka Whisky stand out on European shelves, international distributor La Maison du Whisky has given it some snazzy new packaging that can be configured into a variety of shapes.
Anyone fancy a brew?
Four words that are often whispered in our studios around the world. Saying it any louder can result in an order that would challenge even the most skilful of baristas. But following their alarm-clock cap Nescafe have found another innovative way to help people enjoy a nice brew. (Chink chink, Damo.)
You can imagine the marketing men for New England brewery Narrangansett muttering, “We’re gonna need a bigger brand.”
Enter Quint, the squint-eyed, shark-hunting antihero from Jaws. Played with chilling charisma by Robert Shaw, he embodies pure manliness on the open seas. And he also glugs down a ‘Gansett or two during the movie.
BrewDog has just opened its first shop, BottleDog (see what they did there).
Describing itself as your ‘one-stop-shop for all things craft beer in London’, BottleDog stocks over 250 craft beers, as well as ‘growler’ refills (that’s ‘flask’ to you and me), and equipment and advice for home brewing.
Every so often the shampoo industry discovers a new ingredient that changes the market. Game-changers like aloe vera, jojoba oil, cucumber extract, and pomegranate seeds. Well now we could be adding Triple, venti, half sweet, non-fat, caramel macchiato to that list. Sort of.
“Hello. I’m sorry to bother you but I’m having a dinner party and I’ve run out of coffee.”
It doesn’t seem too long ago that TV adverts for coffee worked on a simple premise: buy a jar of coffee and your neighbours will find you instantly attractive, leading to overwhelming sexual tension and possible long term relationships. Oh, how times have changed.