Tag Archives: Food and Drink

Beer turnstile

In London, we swipe in and out of the underground with an Oyster. In Hong Kong, they prefer to use an Octopus. So what do Rio Carnival revellers use? Beer cans, of course, thanks to official carnival sponsor Antarctica Beer. It’s an effective way to discourage drink driving during the famous Fat Tuesday celebrations.

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Coffee shop, contained

Starbucks continues to embrace the trend for individual retail spaces that reflect their environment, rather than homogenously branded venues that are the same in any city. Ever since their chief creative officer, Arthur Rubinfeld, was tasked to reimagine Starbucks stores, new and interesting outlets have been popping up all over the world.

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A recipe for increased sales

Mayonnaise isn’t just for sandwiches. At a supermarket in São Paulo, Hellmann’s used NFC technology to suggest new recipes to shoppers as they perused the aisles. (Thanks, Tim.)

 

 

 

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Makr Shakr

Some robots would be no good at mixing a martini. C3PO, for example, would no doubt bruise the gin with those inflexible elbows of his, despite his plummy butler act. But these ‘guys’ put the most balletic of bartenders to shame. Fresh from MIT’s Senseable City Lab and rocking the bar in Milan is Makr Shakr: three robotic arms that can mix any drink you desire.

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Baby and me

First we fell in love with the synchronized-swimming Waterbabies. Then, those lockin’ n’ poppin’ Rollerbabies. Now, it’s time to connect with your own inner baby. Evian’s newest CGI tots are taking the Viral Video Chart by storm, as “Baby & Me” has topped the No. 1 spot with around 50million views, generating more than 80 related clips, 740,000 Facebook shares, and 11,000 comments.

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Sexcereal

Some cereal brands promise to make you look great in a red swimsuit. Or to enjoy the bowel health of a reformed bad-boy cricketer. Sexcereal’s offer is even more full-frontal: a better time at bedtime.

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#TakeTheBiscuit

Is the launch campaign for cereal brand Weetabix’s new breakfast biscuit, On The Go. British shoppers at Boots stores can claim a free sample simply by showing a photo of the product on their smartphones at checkout.

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Bow-tying one on

‘The King of Beers’ has been given a bit of a makeover. Budweiser’s new waisted cans mirror the bow tie shape of the brand’s logo, giving you a stylish new way to get… wasted. (Please drink responsibly.)

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Smart beer bottle

Drinking beer has always been a social experience. Heineken has ramped up this age-old interaction by introducing a ‘smart’ beer bottle, just launched at Milan Design Week.

 

 

 

 

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Roots spirit

“Aristotle, Aristotle was a bugger for the bottle,” the Pythons once sang. If they were right, he’d certainly have approved of this new range from Athens-based distillery, Finest Roots Spirits. One of the philosopher’s preferred healing herbs, dittany, features in one of four unique liqueurs, together with other botanicals and spices. 100% natural ingredients, like cinnamon and clove, resin from mastic trees and a blend of honey and raki make up the other three.

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