Posts Tagged: Hotels

A little give and take

For a week in November, thousands of Italian bed and breakfast establishments will encourage guests to barter for their stay.

Marking the second annual Settimana del Baratto, or Barter Week, run by the Italian Bed and Breakfast Association, 15-21 November will give cash-strapped people a chance to enjoy time away from home without breaking the bank.

Last year’s event was wildly successful with around 12,000 fans registering to participate on Facebook, and several B&Bs continuing to offer barter arrangements throughout the year. The most common payments were accommodation swaps, live music performances and website translations.

The recession may have officially ended, but that doesn’t mean consumers are flush with cash. How can brands offer them a little financial breathing room?


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Ask the locals

Alex Calderwood, a founder of the Ace Hotel chain (and named as ‘the next wave’ of hoteliers in Time magazine’s list of top 100 business innovators) is a strong believer in asking the locals what they think.

He says, ‘I’ve always been drawn to the sense of community that develops around a project. We started in Seattle then we went to Portland and New York and Palm Springs. When you’re coming to a new city you want to create a sense of emotional and creative involvement from different people in the community. For example, in New York we collaborated with a New York firm to help us develop the hotel design. And when we went out to California, we chose some friends of ours and some people in LA to get involved, who we felt really represented the right kind of California experience.’

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Imperfect is the new perfect

Tom Michelberger’s concept for his new hotel is based on his notion that ‘perfection doesn’t create memories because memories only result from movement, from a lively experience of interaction – with people, the surroundings and atmosphere.’

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Room with a hell-of-a view

The Hotel Everland is a portable, green, rectangular room.

Conceived by Sabina Lang and Daniel Baumann, it’s been stationed in beautiful landscapes and cities in Switzerland, Germany, and France.

In the picture below, it sits like a jewel on the roof of the contemporary art space, Palais De Tokyo in Paris.

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Kindness never goes out of fashion

Members of Hyatt’s Gold Passport loyalty program already enjoy numerous benefits when they visit a Hyatt hotel.

Soon, however, they’ll also benefit from a new Hyatt initiative – to deliver random acts of kindness.

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How can you zag in your market?

Think like the James Hotel in Chicago who were clocked by the trendspotters at PSFK for their strong approach to sustainability – such as providing soap without the middle bit, because no one uses the middle bit at hotels.

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