Tag Archives: Innovation

Perfectly repulsive beer

Perfectly repulsive beer

A sweltering tropical night. A campfire and cold one. And the inevitable, uninvited guests, swarming round and putting you off your punchline. Mosquitoes: the bane of the alfresco beer drinker.

The solution? Holiday in Papua New Guinea! There, the Heineken-owned SP Brewery has created an ingenious, eucalyptus-infused carton to deal with the pests. This natural insect repellent, sprayed onto the packaging, releases bug-bothering fumes when chucked on the flames. So now the national hobby of enjoying a fireside beer can continue without the malarial party crashers. Definitely tastier than Deet, too.

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Growing trends in packaging

Living fruit basket

After travelling a few thousand miles in a refrigerated container, fresh fruit and vegetables start to seem somehow less than fresh. Chances are, they’ve lost a lot of their nutritional value along the way too.

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Flavoured oils made squeezy

Flavoured oils

It’s an established ritual in the kitchen. When the recipe demands you add a lug of oil, or perhaps a drizzle, you reach for the familiar bottle and wave it around enthusiastically like an aspiring Jamie Oliver. But now, with the launch Aromissimo flavoured oils, home chefs in Russia are being invited to add a squeeze of oil instead. The range appears in squeezable tubes rather than traditional bottles, adding a premium, almost cosmetic quality to the product. Hand-drawn images of garlic, mushrooms, lemons and peppers on the tubes identify each flavour variant. They also serve as a useful reminder that these oils are intended for cooking. After all, you wouldn’t want to apply them to your face. Especially the pepper variety. Via. http://www.trendhunter.com/trends/vegetable-oil-packaging?utm_source=twitterfeed&utm_medium=twitter

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A Coke of many colours

A Coke of many colours

Red and white. Red and white. Red and white. Royal purple. Shocking pink. Vivid turquoise. Hold on a second. What’s going on with Diet Coke? In a startling departure from the guidelines, Coca-Cola is offering consumers in Israel the chance to pick up their preferred variety of Coke sheathed in an entirely unique design.

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It’s that time of day again. The clock’s just struck five (or three. Or midday. Or ten in the morning.) You’ve had a hell of a week. And all you can think about is an ice-cold, citrusy gin and tonic.

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Food that goes bump in the night


A report released in 2013 showed that over 80% of the world’s fridges contain at least two sticks of mouldy celery, half a pot of old houmous and an out-of-date coconut yoghurt. OK, so we made that up, but the survey did reveal that £1bn (€1.3bn, $1.6bn) of edible food is wasted in the UK each year.

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King of darkness

King of darkness 1

At the risk of reinforcing a stereotype, Goths aren’t renown for their positive outlook on life. Doom, gloom, pain, and angst are words you’re more likely to associate with the culture, but Goths in Japan may finally have something to smile about thanks to Burger King.

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Mouth to mouth

Mouth to mouth

Have you ever noticed that teeth and chewing gum look remarkably similar? No? Well, someone else has. And that someone has designed some rather nice packaging.

Hani Douaji’s concepts for Trident Xtra Care feature illustrations of mouths – including some luscious red lips and a bushy tash – with the chewing gum revealed inside the smile.

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Great balls of frozen yogurt

Great balls of frozen yogurt 1

Reduce, reuse and recycle. The three R’s that form the cornerstones of responsible packaging. Now it looks like ‘consume’ could be added to the list thanks to Wikifoods, Inc. (After a brief flick through our thesaurus, we failed to find any suitable synonyms beginning with R.)

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Got posh milk?

Got posh milk

What’s on your breakfast table? A cereal box featuring cartoon animals? A sticky, squeezy bottle of congealed honey? A crumb-coated block of melting butter?

Raising the (breakfast) bar, at least in his imagination, is student Michael Garrett’s concept for Schepps Dairy Superior Milk.

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