Tag Archives: Local

Equal steaks

Equal steaks

What happens to the feathers of chickens killed to make nuggets? To the wool of lambs slaughtered for Sunday roasts? Or the hide of cows used for meat?

Hang on, we can answer that last one. At least, we can if you live in New York. Husband and wife team Andrew Tarlow and Kate Huling are a restaurateur and leather goods specialist respectively. They both require one common ingredient – cattle – so they use the same cows.

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Call the local shots

Call the local shots

Global recipe; local taste. That’s the formula behind Pernod Ricard’s brand ‘Our/Vodka’. And it seems to be working a dream.

After launching in Berlin, Our/Vodka has just found its way to American soil, starting with Our/Detroit. The idea is simple: fund local micro-distilleries and give local entrepreneurs the freedom to make the brand their own.

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Tiny tasters

Tiny tasters

YouTube: https://www.youtube.com/watch?v=xtZlHSy5HDM

Bite sized is making big tasty waves across the US right now, with Oreo sending out pint-sized surprises to the fifty smallest towns across the country.

For Elsie Eiler, the only resident living in Monowi, Nebraska, the 11th of August felt a bit like Christmas. She received an unexpected petite package containing Oreo Minis as a gesture by the brand, which is celebrating all things tiny as part of its Oreo Minis campaign.

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Bottoms up, down under

We’ve seen Absolut New Orleans, Absolut LA, Absolut Boston, Brooklyn and Miami. We’ve even seen Absolut London, Moscow and Polakom. But now the Swedish-based vodka business has taken its first trip to the southern hemisphere with Absolut Oz.

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Disloyalty cards

There’s always been something quite appealing about the idea of walking into your local coffee shop and hearing the words “Just your usual?”

But now, Washington D.C.’s Peregrine Espresso coffee shop is trying to make us break our habits and try somewhere new – five other coffee shops, in fact. (Thanks, Harl.)

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Market on a mission

Though the specific foods on sale might differ between a Kroger and a Whole Foods, the template is the same: cavernous spaces jammed with thousands of choices, ending with the checkout counter shamble. Local Mission Market, a new San Francisco store, tosses that entire model in favour of rethinking grocery shopping as a user experience. (Cheers Tim)

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Healthy Corner Store

Going to the corner shop for sweets is a special treat for most children. But in Philadelphia, the poorest and most obese city in the US, researchers found that half the kids in low-income neighbourhoods shop at corner stores twice a day.

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Local ice cream heroes

Every year, on 9th April, Ben & Jerry’s celebrates the opening of their first business by giving away free ice-cream for the whole day. To celebrate in the Netherlands this year, the brand asked people to vote for their local heroes via a social media campaign.

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Don’t get comfortable

‘Don’t get comfortable’ might be an unusual request from a clothing company, but American Giant have other ideas. (Cheers Elliot). Unhappy with the fact that most of our clothes are made overseas, they’ve created a brand with an old American work ethic – without cutting any corners. Check out their brand film below:

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Love for local

Supermarkets are convenient, but often source their products from all over the world – racking up carbon emissions and squeezing out local competition. As a reaction to this, Danish co-operative superstore SuperBrugsen are encouraging customers to suggest local products that they’d like to see on their supermarket shelves.

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