Tag Archives: Luxury


L’eaundry 1

Sleek, sophisticated, stylish. Probably not the first words that come to mind when you think of laundry branding. (More like bright, garish and in-your-face.)

But shaking up the shelves is L’eaundry, a luxury brand that wants us to treat our clothes as well as we treat our skin. With the strapline ‘Treat your second skin like your first’, the ingredients are intended to ‘pamper’ clothes by gently washing them and leaving them with a light aromatic fragrance that lasts until the next day.

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Eye-droppingly gorgeous

Chemists aren’t the most exciting places to go shopping. But there’s no reason medical products should look boring. Or smell boring. Or have boring names.

Setting a new trend, Santen Pharmaceutical Co has just released Sante Beautéye, a new line of eye drops designed to reverse the damage caused by stress and age. But with transparent bottles and lids made from solid resin, the range looks more like perfumes than treatments.

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The sweet smell of thrift

Uruguay’s president José Mujica is known for his austere lifestyle. He donates 90% of his salary to charity, drives a 1987 Volkswagen Beetle and lives on a farm on the outskirts of Montevideo. Inspired, Uruguayan visual artist Martin Sastre has proposed the idea of distilling Mujica’s earthiness into a fragrance using flowers found in the president’s garden. The perfume’s first sample is called U For Uruguay and comes in a purple pyramid-shaped bottle.

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Customised catwalk

 Fashion is one of the most important drivers for sharing on the web. When Topshop debuted their spring/summer 2013 collection earlier this week at London Fashion Week, Facebook fans were able to customise the catwalk as they viewed the event.

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Passion for paper

Four celebrities with a shared love for books – Geza Schoen, Gerhard Steidl, Wallpaper* magazine and Karl Lagerfeld – have created a new fragrance which smells like paper. According to the creators, “the smell of a freshly printed book is the best smell in the world.”

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Luxury story – H&M to launch own luxury label chain

H&M’s luxury label chain will be launched in 2013 under the name ‘& Other Stories’ (Tx Amy). The independent new chain of stores will complement the group’s other offerings.

The brand has dabbled in the luxury market before, teaming up with labels including Lanvin, Versace and Marni, as well as launching its sustainable red carpet range, the Exclusive Glamour Conscious Collection. Read more on Luxury story – H&M to launch own luxury label chain…

Easter fun’raiser

For six weeks leading up to Easter, central London is hosting The Fabergé Big Egg Hunt. Over 200 fibreglass eggs, designed by famous artists including musician M.I.A. and architect, Zaha Hadid, will be hidden in nooks and crannies around the city. Organisers hope to raise £2million for Action for Children, which provides support for vulnerable young people, and Elephant Family, which works to save endangered Asian Elephants.

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True love

Tiffany & Co. have joined forces with fashion blogger couple Scott Schuman and Garance Doré to create True Love in Pictures, a campaign documenting real couples in love in Paris and New York.

People can upload their own moments of romance using the Tiffany & Co. downloadable Instagram filter. The gallery of romantic shots is an extension of WhatMakesLoveTrue.com, a website highlighting user-generated stories, sounds and places of romance.
Via. http://www.stumbleupon.com/su/2JT13M/www.psfk.com/2012/01/tiffany-co-the-satorialist-instagram-love.html

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Bling’s no longer king in China

Chinese luxury used to be bold, brash and bling. But as the country’s wealthy matures and fragments, a new set of values have emerged – based on quality, experience and craft. Now brands are having to work harder and more creatively to surprise, involve and engage these new luxury connoisseurs, according to McKinsey, and has overtaken Japan to become the world’s second largest luxury market.

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Milk (not silk) is the fabric du jour

Mademoiselle Chi Chi is a new trend label in Hollywood (and a favourite with stars such as Mischa Barton and Ashlee Simpson) with a clothing line made from powdered milk. Developed by a Hanover microbiologist and fashion designer in partnership with the Bremen Fibre Institute, the cloth, called Qmilch, is said to have positive effects on the skin.

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