Tag Archives: Luxury

L’eaundry

L’eaundry 1

Sleek, sophisticated, stylish. Probably not the first words that come to mind when you think of laundry branding. (More like bright, garish and in-your-face.)

But shaking up the shelves is L’eaundry, a luxury brand that wants us to treat our clothes as well as we treat our skin. With the strapline ‘Treat your second skin like your first’, the ingredients are intended to ‘pamper’ clothes by gently washing them and leaving them with a light aromatic fragrance that lasts until the next day.

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Food fit for the fashion Gods

The world has witnessed some fairly questionable brand extensions in recent years: Harley Davidson’s aftershave, Bic’s line of underwear, Cheetos’ lip balm, and handgun manufacturer Smith & Wesson’s mountain bike (not bullet-proof) being some of the worst culprits.

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Chanel checkout No. 5

Eggs? Check. Milk? Check. Bread, toothpaste and spaghetti? Check. Pair of Chanel knitted sneakers? Maybe not. Your local supermarket isn’t normally the place you’d expect to pick up the latest fashion tips, but that’s exactly what Karl Lagerfeld has recreated for Paris Fashion week.
 

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Fill ‘er up

Traditionally the three R’s have (somewhat confusingly) referred to reading, writing and arithmetic, but in recent years it’s been (more accurately) associated with Reduce, Reuse and Recycle. Although many of us do our best to Recycle, Brooklyn-based Common Good are helping us with the Reuse bit through their range of refillable dye and phosphate-free soaps, cleaners and laundry detergents.

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Eye-droppingly gorgeous

Chemists aren’t the most exciting places to go shopping. But there’s no reason medical products should look boring. Or smell boring. Or have boring names.

Setting a new trend, Santen Pharmaceutical Co has just released Sante Beautéye, a new line of eye drops designed to reverse the damage caused by stress and age. But with transparent bottles and lids made from solid resin, the range looks more like perfumes than treatments.

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The sweet smell of thrift

Uruguay’s president José Mujica is known for his austere lifestyle. He donates 90% of his salary to charity, drives a 1987 Volkswagen Beetle and lives on a farm on the outskirts of Montevideo. Inspired, Uruguayan visual artist Martin Sastre has proposed the idea of distilling Mujica’s earthiness into a fragrance using flowers found in the president’s garden. The perfume’s first sample is called U For Uruguay and comes in a purple pyramid-shaped bottle.

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Customised catwalk

 Fashion is one of the most important drivers for sharing on the web. When Topshop debuted their spring/summer 2013 collection earlier this week at London Fashion Week, Facebook fans were able to customise the catwalk as they viewed the event.

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Passion for paper

Four celebrities with a shared love for books – Geza Schoen, Gerhard Steidl, Wallpaper* magazine and Karl Lagerfeld – have created a new fragrance which smells like paper. According to the creators, “the smell of a freshly printed book is the best smell in the world.”

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Luxury story – H&M to launch own luxury label chain

H&M’s luxury label chain will be launched in 2013 under the name ‘& Other Stories’ (Tx Amy). The independent new chain of stores will complement the group’s other offerings.

The brand has dabbled in the luxury market before, teaming up with labels including Lanvin, Versace and Marni, as well as launching its sustainable red carpet range, the Exclusive Glamour Conscious Collection. Read more on Luxury story – H&M to launch own luxury label chain…

Easter fun’raiser

For six weeks leading up to Easter, central London is hosting The Fabergé Big Egg Hunt. Over 200 fibreglass eggs, designed by famous artists including musician M.I.A. and architect, Zaha Hadid, will be hidden in nooks and crannies around the city. Organisers hope to raise £2million for Action for Children, which provides support for vulnerable young people, and Elephant Family, which works to save endangered Asian Elephants.

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