Tag Archives: Music

Drink up, listen up

By August 20 2012, 12:10 pm Leave a comment

Is it beer marketing music or music marketing beer? Professor Green is releasing not only his latest single but also a beer called Remedy, crafted in conjunction with Signature Brew (cheers Elliot).

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Tracks on the tracks

By August 13 2012, 4:54 pm Leave a comment

Music is an excellent travelling companion, and a new selection of music from the Gatwick Express train service aims to give riders a musical description of their journey.

The Gatwick Express train travels nonstop between London’s Victoria Station and Gatwick Airport in about 30 minutes. Now, offered exclusively to online ticket buyers, the free tracks include three custom-recorded musical interpretations of the journey from recording artists Philip Sheppard, Benga, and The Milk.

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MusiCommerce

By August 3 2012, 3:20 pm Leave a comment

Recently, broadcasters and brands have made buying platforms more compelling and publications more profitable by merging content and commerce. Now this convergence has gone a step further, as smart brands create interactive commercials, integrated within the content in which they appear. This new wave of embedded technology enables people to point at a static or moving image in order to buy or see more, without opening another page

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You give, you get

By July 5 2012, 9:43 am Leave a comment

Orange RockCorps organised an interactive concert with a twist for The Ting Tings in Paris. The more the public shared the event through social media (including Facebook, Twitter, Foursquare and Instagram) the more spectacular the concert became. (Cheers Charlotte, Singapore).

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Listening post

By June 20 2012, 9:58 am Leave a comment

French record label Kitsuné has launched a series of Sound Graffiti listening stations across New York, promoting their new compilation. Users follow a social media-integrated map to find the stations, then plug in their headphones to enjoy the music.

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Medical melodies

By June 15 2012, 10:14 am Leave a comment

Montreal-based interactive media specialists Moment Factory have developed an interactive musical wall that helps patients and visitors to pass the time in hospital waiting rooms.

The musical wall designed has been designed to stimulate children’s imaginations as they wait for their hospital appointment. The experience, which is located at the CHU Ste-Justine Hospital, is comprised of a projector and motion sensors.

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Fellody

By October 26 2011, 12:14 pm Leave a comment

Fellody is a new social networking service that connects people with similar taste in music. It compares the music on people’s computers and ranks the highest matches in your area. The system is clever enough to ignore the songs you never play and if you want to keep your guilty listening pleasures a secret, you can choose the songs within your music library that will be matched.

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Making music gives you wings

By May 24 2011, 2:13 pm Leave a comment

Partnering with artists to fund, distribute and promote music is nothing new – but partnering with them to actually make music is novel. In 2007, Red Bull built a huge recording studio in their Santa Monica HQ. Since then, the energy drink makers have opened others in London, Cape Town and Auckland to support its record label. (Thanks EW)

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Choc rock ‘n’ roll

By October 7 2010, 8:41 am Leave a comment

Lake Champlain Chocolates hooked up with recording artists Grace Potter and the Nocturnals for a first time collaboration between rock and roll and chocolate. The special edition chocolate bar is designed to feel like a piece of classic rock memorabilia.

 

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The world’s smallest nightclub

By July 27 2010, 2:34 pm Leave a comment

The Miniscule of Sound opened in Hackney, London as the world’s smallest nightclub in August 1998, in the changing booth of a disused outdoor swimming pool (Hackney Lido, in London Fields), as a parody of Ministry of Sound. The music policy allows anything that ‘ain’t too warped or scratched’ to be played, and although entrance is free, the doormen may eject anyone at any time. (Big thank you to Elliot W)

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