Calm down, calm down. Carlsberg hasn’t gone all colon-health-crazy. The fibre’s not in the beer, but the bottle. They’re developing one made from ‘Green Fiber’: a world-first that’s fully biodegradable, sculpted from sustainably-sourced wood and paper pulp. (The sort of stuff that keeps your eggs uncracked and your electronic goods so tightly packed.)
Posts Tagged: packaging
A sweltering tropical night. A campfire and cold one. And the inevitable, uninvited guests, swarming round and putting you off your punchline. Mosquitoes: the bane of the alfresco beer drinker.
The solution? Holiday in Papua New Guinea! There, the Heineken-owned SP Brewery has created an ingenious, eucalyptus-infused carton to deal with the pests. This natural insect repellent, sprayed onto the packaging, releases bug-bothering fumes when chucked on the flames. So now the national hobby of enjoying a fireside beer can continue without the malarial party crashers. Definitely tastier than Deet, too.
After travelling a few thousand miles in a refrigerated container, fresh fruit and vegetables start to seem somehow less than fresh. Chances are, they’ve lost a lot of their nutritional value along the way too.
It’s an established ritual in the kitchen. When the recipe demands you add a lug of oil, or perhaps a drizzle, you reach for the familiar bottle and wave it around enthusiastically like an aspiring Jamie Oliver. But now, with the launch Aromissimo flavoured oils, home chefs in Russia are being invited to add a squeeze of oil instead. The range appears in squeezable tubes rather than traditional bottles, adding a premium, almost cosmetic quality to the product. Hand-drawn images of garlic, mushrooms, lemons and peppers on the tubes identify each flavour variant. They also serve as a useful reminder that these oils are intended for cooking. After all, you wouldn’t want to apply them to your face. Especially the pepper variety. Via. http://www.trendhunter.com/trends/vegetable-oil-packaging?utm_source=twitterfeed&utm_medium=twitter
Red and white. Red and white. Red and white. Royal purple. Shocking pink. Vivid turquoise. Hold on a second. What’s going on with Diet Coke? In a startling departure from the guidelines, Coca-Cola is offering consumers in Israel the chance to pick up their preferred variety of Coke sheathed in an entirely unique design.
What does the Jolly Green Giant do at weekends? Where does the Michelin Man go on holiday? Is Ronald McDonald always that cheerful? Unless you’ve got a lot of time on your hands, you’ve probably never imagined the world’s favourite brand mascots going about their daily business.
If you’re going to sell products with supposed beauty benefits, your brand should probably look beautiful too.
Which is why American ‘nutraceutical’ company Borba has replaced its bright, slightly gawdy appearance with a crisper, cleaner aesthetic. Cue square bottles, small white labels and an uncluttered layout.
It’s that time of day again. The clock’s just struck five (or three. Or midday. Or ten in the morning.) You’ve had a hell of a week. And all you can think about is an ice-cold, citrusy gin and tonic.
A report released in 2013 showed that over 80% of the world’s fridges contain at least two sticks of mouldy celery, half a pot of old houmous and an out-of-date coconut yoghurt. OK, so we made that up, but the survey did reveal that £1bn (€1.3bn, $1.6bn) of edible food is wasted in the UK each year.
Pieter Mondrian was an artist best known for neoplasticism – a grid of primary colours painted on a white background. Homer Simpson is an overweight cartoon, best known for his love of Duff beer and lax attitude towards nuclear power. So you’d be well within your rights to question the creation of a wine inspired by the odd couple.