Drinking beer has always been a social experience. Heineken has ramped up this age-old interaction by introducing a ‘smart’ beer bottle, just launched at Milan Design Week.
Sankt Gallen, a brewery located in the Kanagawa region of Japan, has unveiled a unique way to enjoy their famous malt beverage: with an edible glass. The brewery has recently gained notoriety for their chocolate beers, notably their imperial Chocolate Stout: an ultra-dark beer that lists “chocolate malt’ amongst its ingredients. Indulgent, yes, but definitely delicious!
The clever people at Ojo have used an eye-chart-based design for their dietary supplement brand. The products were developed as an alternative to AREDS vitamin pills, which are large and can cause upset stomachs. Ojo means ‘eye’ in Spanish, and unsurprisingly this brand was developed by an opmathologist!
Japanese city dwellers are inundated with ‘zero’ products of all varieties, as they strive to lose a few pounds and get in better shape in the midst of a ‘metabo’ slump (Japan’s metabolic law to fend off increasing health costs). Since beverages and snacks are part of office life, much has been done in these areas.
IKEA is launching its own line of fresh, simple packaging to help customers navigate their strange Swedish delicacies.
It’s hard to imagine something called ‘Skarpsill’ (marinated sprat fillets) flying off the shelves anywhere outside Sweden, but slap a cutesy fish on the can (with the nose cleverly doubling as the stay-tab) and you know exactly what you’re looking at – whether you’re in Saudi Arabia or the Dominican Republic. Nice idea, Ikea. Now it’s time to simplify your assembly manuals!