Tag Archives: packaging

Growing trends in packaging

Living fruit basket

After travelling a few thousand miles in a refrigerated container, fresh fruit and vegetables start to seem somehow less than fresh. Chances are, they’ve lost a lot of their nutritional value along the way too.

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Flavoured oils made squeezy

Flavoured oils

It’s an established ritual in the kitchen. When the recipe demands you add a lug of oil, or perhaps a drizzle, you reach for the familiar bottle and wave it around enthusiastically like an aspiring Jamie Oliver. But now, with the launch Aromissimo flavoured oils, home chefs in Russia are being invited to add a squeeze of oil instead. The range appears in squeezable tubes rather than traditional bottles, adding a premium, almost cosmetic quality to the product. Hand-drawn images of garlic, mushrooms, lemons and peppers on the tubes identify each flavour variant. They also serve as a useful reminder that these oils are intended for cooking. After all, you wouldn’t want to apply them to your face. Especially the pepper variety. Via. http://www.trendhunter.com/trends/vegetable-oil-packaging?utm_source=twitterfeed&utm_medium=twitter

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A Coke of many colours

A Coke of many colours

Red and white. Red and white. Red and white. Royal purple. Shocking pink. Vivid turquoise. Hold on a second. What’s going on with Diet Coke? In a startling departure from the guidelines, Coca-Cola is offering consumers in Israel the chance to pick up their preferred variety of Coke sheathed in an entirely unique design.

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The latte mermaid

The latte mermaid

What does the Jolly Green Giant do at weekends? Where does the Michelin Man go on holiday? Is Ronald McDonald always that cheerful? Unless you’ve got a lot of time on your hands, you’ve probably never imagined the world’s favourite brand mascots going about their daily business.

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The fairest in the brand

The fairest in the brand

If you’re going to sell products with supposed beauty benefits, your brand should probably look beautiful too.

Which is why American ‘nutraceutical’ company Borba has replaced its bright, slightly gawdy appearance with a crisper, cleaner aesthetic. Cue square bottles, small white labels and an uncluttered layout.

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G&T A&E

G&T A&E

It’s that time of day again. The clock’s just struck five (or three. Or midday. Or ten in the morning.) You’ve had a hell of a week. And all you can think about is an ice-cold, citrusy gin and tonic.

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Food that goes bump in the night

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A report released in 2013 showed that over 80% of the world’s fridges contain at least two sticks of mouldy celery, half a pot of old houmous and an out-of-date coconut yoghurt. OK, so we made that up, but the survey did reveal that £1bn (€1.3bn, $1.6bn) of edible food is wasted in the UK each year.

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Un verre d’oh!

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Pieter Mondrian was an artist best known for neoplasticism – a grid of primary colours painted on a white background. Homer Simpson is an overweight cartoon, best known for his love of Duff beer and lax attitude towards nuclear power. So you’d be well within your rights to question the creation of a wine inspired by the odd couple.

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Mouth to mouth

Mouth to mouth

Have you ever noticed that teeth and chewing gum look remarkably similar? No? Well, someone else has. And that someone has designed some rather nice packaging.

Hani Douaji’s concepts for Trident Xtra Care feature illustrations of mouths – including some luscious red lips and a bushy tash – with the chewing gum revealed inside the smile.

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Great balls of frozen yogurt

Great balls of frozen yogurt 1

Reduce, reuse and recycle. The three R’s that form the cornerstones of responsible packaging. Now it looks like ‘consume’ could be added to the list thanks to Wikifoods, Inc. (After a brief flick through our thesaurus, we failed to find any suitable synonyms beginning with R.)

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