Tag Archives: packaging

Food fit for the fashion Gods

The world has witnessed some fairly questionable brand extensions in recent years: Harley Davidson’s aftershave, Bic’s line of underwear, Cheetos’ lip balm, and handgun manufacturer Smith & Wesson’s mountain bike (not bullet-proof) being some of the worst culprits.

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Your latest squeeze

Toothpaste has been around for longer than you’d expect. The ancient Greeks and Romans used crushed oyster shells to give them a winning smile. Other historical treatments included the ashes from burnt mice heads.

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Coke. Diet Coke. Cherry Coke. Diet Cherry Coke. Coke Zero. Cherry Coke Zero. Coke Zero Caffeine Free. Diet Coke with Lime. There’s a ridiculously long list of Coke products available throughout the world, but that hasn’t stopped designer Wonchan Lee from taking the fizzy drink franchise into unchartered waters with his ‘Coca Cola Le Parfum’ range.

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What it says on the tin

Coffee from Guatemala. Brie from France. Strawberries from, erm, England. For most of us, knowing the country our food has come from is enough to satisfy our curiosity. But for a new breed of shopper, country-of-origin labels are far from adequate.

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There’s method in that mo

Method is launching two limited edition ‘Soap for Hope’ hand washes in support of two important causes: breast and prostate cancer awareness. Both hand wash bottles feature unique designs, including a moustache pattern as a wink to Movember, the global charity that challenges men around the world to grow a moustache during the month of November, raising money and awareness for men’s health issues such as prostate cancer.

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Queen of the (Icon) Hill

If you want curves, then there’s only one woman to go to, and it’s not Christina Hendricks. Zaha Hadid (aka Queen of the Curves) is probably best known for designing the Opera House in Guangzhou and the Pavillion Bridge in Zaragoza.

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Balanced burger

It’s one of life’s great challenges: you’re on the bus. You’ve got a Big Mac box in one hand and a Coke in the other. Just how are you meant to hold everything while you eat?

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Fizz of the future

It’s practical. It’s elegant. And it’s 100% biodegradable. French designer Cedric Ragot has created groundbreaking packaging for Veuve Clicquot that ticks all the boxes.

Made of a bio-based material derived from potato starch, this innovative design is not only strong and light, it also keeps your bottle of champagne chilled for up to two hours. And, unlike most clunky booze boxes, this one has a nifty handle to make it easy to carry. Surely that’s worth celebrating?

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Greasy brown paper bags. Plastic trays with flimsy paper liners. Cardboard cups with striped straws. McDonald’s has never had the most glamorous packaging – until now.

In Japan, the fast-food chain has just introduced Quarter Pounder Jewelry Burgers, featuring unexpectedly posh additions like truffle sauce, chorizo and pineapple. And to match the luxury inside, they’ve given the packaging a classy, minimal look.

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It’s a wrap

Swedish convenience store chain Pressbyrån has introduced new packaging for their sandwiches and wraps featuring a pared-down aesthetic and a 70s-influenced colour scheme.

Keeping things nice and simple, all sandwiches now come in paper holders, while wraps are enclosed in wholesome brown paper.

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