Tag Archives: packaging

The loins of your fruit

The loins of your fruit

Valentine’s Day. A day of universal love. A time for couples of all ages to celebrate their mutual affection through a romantic meal, flowers or some chocs picked up from the 24-hour garage. Not so in Nanjing, China, where one vendor has given his peaches a cheeky twist. (Well picked, Phil.)

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Got posh milk?

Got posh milk

What’s on your breakfast table? A cereal box featuring cartoon animals? A sticky, squeezy bottle of congealed honey? A crumb-coated block of melting butter?

Raising the (breakfast) bar, at least in his imagination, is student Michael Garrett’s concept for Schepps Dairy Superior Milk.

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Red and green should never be seen

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A quick chat with our Biomotive Triggers expert Mr Simon Preece will reveal that red is a rather significant colour. Red alert, red lights, red letters, red rags, red tape, red carpet.

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A stimulating read

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Anyone fancy a brew?

Four words that are often whispered in our studios around the world. Saying it any louder can result in an order that would challenge even the most skilful of baristas. But following their alarm-clock cap Nescafe have found another innovative way to help people enjoy a nice brew. (Chink chink, Damo.)

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Thinking inside the box

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Once upon a time brushing your teeth was simple. 1. Put toothpaste on toothbrush. 2. brush for two minutes. Now we’ve got flossing, rinsing and tongue-scrubbing added to our list of daily hygiene, and toothpastes for just about every possible scenario. The bathroom cabinet just isn’t big enough.

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Get your fix

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“Don’t play with your food.” A message that’s been drummed into many of us since we learned to hold a knife and fork. But whether it’s turning mash potato into a volcano erupting with gravy or arranging a cooked breakfast into a novelty face, the temptation is too much for some. Food should be fun, no?

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Get slashed, get sloshed

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It’s a brave brand that puts forward pack designs without words or visuals. But then, if your brand’s all about fierceness, you’ve got to prove you’ve got balls.

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An inch of your five-a-day

A splash of orange juice, a dash of water, a squeeze of lime, a drop of desperation. Any copywriter who’s ever tried to list ingredients will know there are only so many words to describe quantity. (No one wants a ‘splurge’ of anything, before you refer to the thesaurus.)

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Food fit for the fashion Gods

The world has witnessed some fairly questionable brand extensions in recent years: Harley Davidson’s aftershave, Bic’s line of underwear, Cheetos’ lip balm, and handgun manufacturer Smith & Wesson’s mountain bike (not bullet-proof) being some of the worst culprits.

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Your latest squeeze

Toothpaste has been around for longer than you’d expect. The ancient Greeks and Romans used crushed oyster shells to give them a winning smile. Other historical treatments included the ashes from burnt mice heads.

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