Tag Archives: Personalisation

From ironic to iconic

There was a time, not so long ago, when receiving a winter-pattern sweater on Christmas day would be greeted with insincere smiles and thanks. But in this world of ironic cool that we live in the Christmas sweater has been elevated to a must-have status, and Coke Zero’s Sweater Generator has just added a competitive edge to it.
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Check-out happiness

From screaming toddlers to baffling aisle layouts, long queues to self-checkouts, supermarkets have the potential to make us furious at the best of times. Realising this, Russia-based marketing tech company Synqera has found a way to bring emotion detection to checkouts, giving angry shoppers deals and discounts when they need them most. (Cheers, Tim.)

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The DNA of fashion

Imagine all your clothes being designed to the exact contours of your body. Or everything you wear being constructed just for you, using cutting-edge technology.

Project DNA is Catherine Wales’ latest fashion collection. Inspired by the aesthetics of human chromosomes, it uses impressive technology and software – as well as some expert pattern-cutting skills from Wales – to produce 3D-printed, made-to-measure white nylon pieces.

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DIY Muesli

Oats or flakes? Raisins or goji berries? Banana chips or chocolate chunks? Yoosli is a new online cereal mixing service that lets you create your very own muesli masterpiece, with everything just the way you want it.

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Travel brilliantly

“Nice hotel, but the mini shampoo wasn’t up to much.” If you’ve ever stayed somewhere and moaned about what could be better, Marriott International’s new campaign is for you.

Travel Brilliantly invites people to put forward suggestions for the hotels of the future – and your ideas can be as weird and wonderful as your imagination (current suggestions include a personalised mini-bar and a luggage finder app).

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New York with sprinkles on top

If New York were an ice cream, would it be chocolate or coffee? And would it be drizzled with caramel, mixed with marshmallow or packed with chunks of waffle?

Ben & Jerry’s is letting fans craft a flavour of ice cream to represent D.C., SF, NYC, Portland, and Seattle. (Thanks for the scoop, Jamie.) There are all sorts of ingredient options to vote for. And as everything is supplied by local partners, they really will be ice creams churned by the people, for the people.

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Anti-gravity 3D printing

Start from the bottom and work your way up. Until now, that’s how 3D printing has always worked, building layer upon layer to create a whole, with gravity doing its bit to hold everything together.

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Mini Instagram projector

Dim the lights. Pass round the popcorn. And treat your friends to a slideshow of all your finest filter-tastic snaps.

Projecteo is a mini projector created just for Instagram pictures. It was created last year, and thanks to $87,000 of Kickstarter funding, has just launched to the public. (Cheers, Keely.)

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Shampoo. Shaken not stirred.

At first glance it might seem like your average cocktail list. But take a closer look, and you’ll see these ingredients are designed for the bath, not the bar. Concoction is a new beauty service that lets you create made-to-measure shampoos tailored to your hair type, colour and condition.

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Spray-on fashion

Done spritzing on your deodorant? Now spray on your t-shirt and trousers. Spanish fashion designer Manel Torres has invented the world’s first clothes-spray, which forms a durable, elastic material when it hits the skin.

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