Summer. Sandals with socks. Grown ups running like school children away from wasps. Men standing proudly over their BBQs as they turn high-quality food into low-grade carbon.
Goodbye fake tans, fake breasts and fake nails. Hello natural skin tones, flushed cheeks and an au naturelle aesthetic. A new wave of magazines and websites are reinventing porn, doing away with all things tacky and creating a category of tasteful ‘visual stimulus’.
News or sport? Fashion or food? Celebrity gossip or highbrow economics? Swedish company Meganews has created a magazine-printing kiosk that lets you flick through a selection of magazines, pick your fave, then pay with a credit card and wait while it’s printed.
Levi’s sub-brand Made & Crafted has just released their first edition of Moment to Moment, a magazine created in partnership with super-cool quarterly publication THE THING.
The project is rolling out in ‘real-time’ across the summer and autumn, and will feature the work of 20 artistic contributors in the form of online videos, paintings, essays, animated gifs and photography.
To promote its new Office 365 software, Microsoft placed an ad with free wifi in a special edition of Forbes magazine. (Nice spot, Alex.)
The ad was made up of four pages, with a super-skinny router and battery packed in between. After activating the wifi, readers could get online for free (thanks to T-Mobile) for 15 days, wherever they took the magazine.
Look out for the December issue of many Conde Nast magazines, including Wired, The New Yorker, Vogue and Glamour. For one issue only, these covers will resemble Windows 8 Start screens – as part of the company’s initiative to inform readers about its content on the new platform. The cover attachments aren’t paid ads for Microsoft – these can be found inside the magazines. Instead, the covers are coordinated with them.
Struggle to finish books or reluctant to try new authors? Then take note of a new invention by Argentinean publishers Eternal Cadencia: a book written in disappearing ink.
El Libro que No Puede Esperar (The Book That Can’t Wait) comes in sealed packaging. As soon as you start to turn its pages, the book begins to age, giving readers less than two months before the words fade into nothingness.