Tag Archives: Publishing

Novel travel

As part of its National Reading Plan, the Catalan Government Railways has teamed up with Random House publishers to get more passengers into a good book.

On ten services, posters on the outside of middle carriages encourage commuters to join the ‘reading train’. Once inside, posters offer a selection of first chapters from 40 popular novels, which can be downloaded with a QR code.

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Unbound

Unbound could change the face of publishing by letting readers decide what gets on shelf. On the site, authors pitch their book ideas and readers pledge support for whatever sounds like a good read. When enough support is collected, the book gets published. (Many thanks to Tim.)

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An appetite for reading

ASDA, Penguin Books and the estate of author Roald Dahl want to add reading to the breakfast menu of children in Britain.

ASDA plan to reproduce short excerpts from Dahl’s most famous books (eg Charlie and the Chocolate Factory, The BFG) on the back of 10 million boxes of their own brand cereal. Penguin Books hopes these excerpts will inspire kids to seek out the full-length versions of the stories.

The MD of the publisher says: ‘with anxieties about school budgets being cut and libraries closing, we need to find different ways to get books in front of children, especially those growing up in households that don’t read.’

If the campaign works, the publisher hopes to partner with more supermarket chains.

Via. http://www.psfk.com/2011/04/puffin-brings-bite-sized-literature-to-uk-cereal-boxes.html
 

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Too close for comfort

Wired UK sent extremely personalised magazine covers to select subscribers to emphasise their cover story about the end of online privacy.

 

By scouring publicly available sources, the sleuths at Wired dug out ultra-revealing facts about some of their randomly chosen readers, from their property profits to their kids’ online activities.

Sounds scary, but it drives home Wired’s point about “what the end of privacy means for you.”

Via. http://www.psfk.com/2011/02/wired-uk-sends-eerily-personalized-covers-to-readers.html/wired-uk-magazine-sends-eerily-personalized-covers-to-readers

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1. Transmedia

Bauer Media-owned glossy mag, Grazia, has launched Grazia TV. This weekly series of five-minute webisodes feature a round-up of the latest fashion, beauty and entertainment news, inspired by the magazine’s ‘Ten Hot Stories ‘ section. (Thanks to Matt ‘digital’ Davies.)

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Relive history, day by day

Blogs are usually so now, now, now that it’s interesting to see the form being used to relive historical events. It’s the 70th anniversary of the Battle of Britain, which ran from July 10 to October 31 1940.

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A passion for obsession

Veneer Magazine is an arts publication famous for fetishising the materials and processes involved in each issue. Past issues have been printed on a variety of paper stocks with unique letterpress and offset techniques, others have been bull-whipped, sprayfoamed, embedded with titanium and cubic zirconia, or doused in perfume.

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Lo-gloss glossy

Manzine is a quirky, DIY take on the male glossy magazine. It’s produced by a group of writers and designers who work for the likes of The Guardian and British GQ. The zine’s lo-fi materials (it looks photocopied), obscure articles and generally rough-hewn aesthetic give Manzine a distinctive quality that’s hard to come by these days. The zine is distributed at various locations around London, and is also available for order on their blog, http://themanzine.blogspot.com/.

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Staying local

 

Many local newspapers are struggling just now but some are showing real resilience. What’s their secret?

Tindle Newspapers owns over 200 local papers and is Britain’s tenth-largest local-news publisher. It’s run by Sir Ray Tindle, an octogenarian who believes that local news should be, well, local.

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The ultimate digest

 

How come The Economist is so successful when so many other weekly news magazines aren’t? Michael Hirschorn of The Atlantic magazine identifies several possible reasons:

 

1. Quality and breadth – ‘The Economist is truly a remarkable invention. This weekly newspaper, as it calls itself, canvasses the globe with an assurance no-one else can match. Where else, really, can you actually keep up with Africa?’2. Ability to distil the news and offer a point of view – ‘The Economist has reached its current level of influence and importance because it is, in every sense of the word, a true global digest for an age when the amount of undigested, undigestible information online continues to metastasise.’3. Smart analysis and razor-sharp clarity instead of original reporting – ‘The Economist virtually never gets scoops, and the information it does provide is available elsewhere . . . if you care to spend 20 hours Googling’.What’s interesting is that The Economist has managed to do all this without knowingly adapting to the realities of Web 2.0. In fact, even Hirschorn admits that The Economist ‘has never had much digital savvy’. The Economist, which almost demands to be seen first and foremost as a print publication, appears to stand alone online, unlinked to other news sources.‘While other publications whore themselves to Google, The Huffington Post and the Drudge Report, almost no-one links to The Economist. It sits primly apart from the whole orgy of link love elsewhere on the Web’. At the end of the day, The Economist feels like the only magazine you need to read’. Suggest we subscribe!Ref. http://blog.futurelab.net/2009/07/innovation_and_the_future_of_m.html 

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