Tag Archives: retail

A recipe for increased sales

Mayonnaise isn’t just for sandwiches. At a supermarket in São Paulo, Hellmann’s used NFC technology to suggest new recipes to shoppers as they perused the aisles. (Thanks, Tim.)

 

 

 

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App gifting

Today is your other half’s birthday. A big one. Only you haven’t got them a present. And you’re on the other side of the world. What do you do? There’s a new app with the answer: Jifiti. It lets you scan product barcodes and instantly send a voucher, for your specific, hand-chosen gift. (How thoughtful Tim!)

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Giant touchscreen store

eBay is literally taking window-shopping to a whole new level. This summer they’re revealing a giant touchscreen pop-up store in partnership with NY retailer Kate Spade Saturday.

 

 

 

 

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App up your life

Unlike North Korea, where less than 0.1% of the population have access to the internet, China’s generation of mobile web surfers is booming. Tapping into this demographic’s constant need for ‘click and play’ stimulation, retail brand AER have created a concept store that delivers an exciting new experience every time.

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Tailor-made tales

Once it was true that ‘clothes maketh the man’. Now it’s more like ‘clothes talketh to woman’. Burberry Prorrsum follows the 2012 launch of its pre-season Made to Order service with Smart Personalisation chips, sewn into each item. (Cheers Jamie.)

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Local ice cream heroes

Every year, on 9th April, Ben & Jerry’s celebrates the opening of their first business by giving away free ice-cream for the whole day. To celebrate in the Netherlands this year, the brand asked people to vote for their local heroes via a social media campaign.

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Beanz means bowls

One of Britain’s most iconic foods has received a drastic makeover at the hands of gastronomic design duo Bompas & Parr. They’ve concocted five new flavours of Heinz baked bean, each matched with a handmade bowl and a musical spoon (that you listen to through your mouth) for the ultimate bean-there experience.

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Real mannequins

The Swedish store Athlens has decided to break from the status quo and start using mannequins that actually represent normal women. Size 14 is what can be called normal, with most females falling somewhere between a size 12 and 16.

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Scan and Go

Soon, Walmart shoppers at more than 200 stores will be able to use their iPhones to scan their items and pay for them at self-checkout counters – as the retail giant expands its Scan & Go pilot programme. (Nice one, Tim) Read more »

Love for local

Supermarkets are convenient, but often source their products from all over the world – racking up carbon emissions and squeezing out local competition. As a reaction to this, Danish co-operative superstore SuperBrugsen are encouraging customers to suggest local products that they’d like to see on their supermarket shelves.

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