Today’s most successful brands move seamlessly between on and offline platforms – present and accessible both online and in ‘the real world’, as demonstrated by sophisticated online clothing brand Aether.
Aether’s first ‘bricks and mortar’ store is constructed from three shipping containers, with one big point of difference – a rotating clothes-hanging system which allows them to maximise space and view their products on-demand. Check it out here: http://vimeo.com/58743200
