It’s a brave brand that puts forward pack designs without words or visuals. But then, if your brand’s all about fierceness, you’ve got to prove you’ve got balls.
Energy drinks are being reinvented for Millennials, who are demanding functionality and health benefits with their buzz.
Red Bull remains the market leader, maintaining its global profile with marketing campaigns such as skydiver Felix Baumgartner’s jaw-dropping parachute jump from space. But young guns like Runa are snapping at Red Bull’s heels, touting organic ingredients and ‘natural’ caffeine.
It’s November. The month of falling leaves, fireworks, and farcical facial hair. So as men up and down the country trim their ‘taches for charity it seems only fitting to feature Harry’s, a new online/ offline barbers that sells premium grooming products without the premium prices. (Apologies for the over-alliteration in the previous two sentences.)
At the time of writing Dollar Shave Club’s video has been watched by nearly 12 million people. (If you haven’t seen it, you need to asap.) Now founder Michael Dubin has set up One Wipe Charlies – $4 boxes of flushable, biodegradable man towels/ butt wipes/ dude napkins (Please delete the ones you find most offensive).
‘Nerds’ have been responsible for many of mankind’s greatest achievements. The microchip, the moon landing, and Furbies to name a few. Now, according to the Industry City Distillery website, they’re also responsible for the unique flavour of Industry Standard vodka.
Ketchup. Wine. Pomegranate jus. Just a few of the challenges found in the modern washing basket. But spending all day up a chimney takes laundry to a whole new level.
Tangent Garment Care was co-founded by David Samuelsson, inspired by his chimney sweep grandfather’s meticulous approach to looking after his clothes. Taking strong cues from the beauty sector, Tangent GC uses minimalist branding mixed with apothecary-style glass bottles to reinforce their message of natural care.
Swedish convenience store chain Pressbyrån has introduced new packaging for their sandwiches and wraps featuring a pared-down aesthetic and a 70s-influenced colour scheme.
Keeping things nice and simple, all sandwiches now come in paper holders, while wraps are enclosed in wholesome brown paper.
Created by Polytron Technologies and dubbed ‘Switchable Glass’, the phone uses liquid crystal molecules with a conductive OLED screen – which are aligned by electric currents to display images and text. Read more on Clear innovation…