Tag Archives: Social media

Beauty therapy

By May 7 2013, 9:00 am Leave a comment

James Blunt tried. So did X-tina (but at least she kept her clothes on for that one). It doesn’t matter how often women hear “You are beautiful”, they don’t seem believe it. So Dove has bypassed their ears and gone for the eyes instead. In a return to the Campaign for Real Beauty, first launched in 2004, Unilever’s ‘Real Beauty Sketches’ for the brand is now sitting pretty at the top of the Viral Video Chart, putting Kmart’s ‘Ship My Pants’ and Evian’s ‘Babies’ in the shade.

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Re-touch to-go

By March 12 2013, 9:38 am Leave a comment

Most of us love sharing our photos on social media sites – but isn’t it annoying when a nice shot is spoiled by your messy hair or some other ‘imperfection’? Hardly surprising then, that social media has increased the demand for mobile services that enable us to share ‘idealised’ personal information – glamourising the side of our lives that we share with the public.

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Rest in Tweets

By March 5 2013, 9:49 am Leave a comment

This one’s a bit creepy, but fascinating too. ‘LivesOn’ is a new Twitter app, designed to tweet for you after you pass away. (Nice one, Darren) Read more »

Chat with the stars

By February 14 2013, 9:45 am Leave a comment

As if celebrities don’t already have enough money, we can now pay to chat with them online. GreenRoom offers the opportunity to ‘facetime’ with celebrities using video chat technology – if you’re prepared to cough-up $100-$300 for a 15 minute conversation. As well as connecting with celebrities including Jackie Collins and Tom Hanks, you can ‘bid’ to chat with experts from various sectors, including health and interior design.

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Bang with Friends

By February 13 2013, 9:30 am Leave a comment

Now, here’s a weird one. Introducing the most disruptive app that Facebook has seen in a long time – Bang With Friends.

The premise is simple, but undeniably controversial. You install the app, which lists all your friends of the opposite sex. You click on the friend you’d like to ‘bang’, and no one ever knows…unless your friend installs the app and chooses to ‘bang’ you too. If that happens, the app sends you both a message – and what happens next is up to you.

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Pre-internet shoe

By December 14 2012, 10:56 am Leave a comment

Diesel is trying a bit of reverse psychology by asking fans to refrain from posting on social media sites and sharing on Instagram. The prize? A shoe from 1993 which the brand proudly promotes as low-tech. To win it, fans have to go cold turkey on Facebook posts for three days or quit Facebook, Twitter and Instagram for two days. Twenty fans will win the shoe.

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Clickable paper

By December 5 2012, 10:22 am Leave a comment

The Clickable Paper app takes QR codes to a new level – enabling commercial printers and publishers to offer new multichannel features to their customers (Nice one, Toddy). With the click of a smartphone at any printed surface, people are directed to a wealth of related online content – from videos and games to social media.

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Let’s get it on

By December 3 2012, 10:17 am Leave a comment

For its new range of condoms ‘SKYN’, Ansell has launched a campaign asking Spotify users to create a ‘sexy songs’ playlist. (Thanks, Jason and Alex)


 

 

 

 

 

 

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Live Twitter feed in print

By October 10 2012, 10:17 am Leave a comment

The CW Television Network is promoting its Autumn/Fall line-up with a pioneering print insert in the latest edition of Entertainment Weekly. (Cheers Alex)

The insert contains a small LCD screen that features looping video and the six latest tweets from @CW_Network. It appears in 1,000 copies distributed across New York and Los Angeles, and is powered by a custom-built, smartphone-like Android device with an LED screen and 3G connectivity.

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Customised catwalk

By October 1 2012, 10:21 am Leave a comment

 Fashion is one of the most important drivers for sharing on the web. When Topshop debuted their spring/summer 2013 collection earlier this week at London Fashion Week, Facebook fans were able to customise the catwalk as they viewed the event.

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