Wake up. Reach for painkillers. Check Facebook. Crawl back under the duvet.
Every night out needs a morning after, and Smirnoff’s new ‘Mixhibit’ app offers a fresh take on sharing your memories.
Ever since the first photo was taken, there’s been the desire to take something out of them. Whether that’s an intimate couple accidentally snapped on your beautiful beach sunset, or a helpful stranger photobombing your party pics, removing these blemishes is a lot more difficult than capturing them.
If you haven’t already seen Andrew McCarthy’s career-defining performance in 1987’s Mannequin (about an ancient Egyptian Queen who comes back to life in the form of a shop mannequin), we wouldn’t recommend it. Unless you’re a fan of the strongest variety of cheese. What we would recommend is the new Vancl Star app (Looking sharp, Tim) that shows you their clothes as modelled by real life mannequins (or fellow customers, as they’re also known).
You’d be well within your rights to question the value of a high-tech bra that tweets every time it’s taken off. Fortunately it’s not the latest gadgetry for people suspicious of their partner’s fidelity; it’s a new breast cancer awareness campaign from Nestlé in Greece.
Considering the amount of time we generally spend complaining about being stuck in queues, it’s amazing to see how happy people are to camp out for days when the latest bit of tech/ shoe/ game comes along. (Plus it’s difficult to tell if they’re just being paid to stand there.)
Remember that arty photo of your brunch that got 18 likes? Or the one of you and your friends outside your favourite bar that everyone made their profile pic? Now there’s a way to get real recognition for your best snaps: by allowing them to be used in advertising.
In the seventies, putting missing children on milk cartons was a sure-fire way to get people’s attention. But thirty years later, we’re more likely to be looking at Facebook than our full-fat milk, and more likely to be pinning a picture of our breakfast than perusing its packaging.
James Blunt tried. So did X-tina (but at least she kept her clothes on for that one). It doesn’t matter how often women hear “You are beautiful”, they don’t seem believe it. So Dove has bypassed their ears and gone for the eyes instead. In a return to the Campaign for Real Beauty, first launched in 2004, Unilever’s ‘Real Beauty Sketches’ for the brand is now sitting pretty at the top of the Viral Video Chart, putting Kmart’s ‘Ship My Pants’ and Evian’s ‘Babies’ in the shade.