Tag Archives: Social media

Let’s get it on

For its new range of condoms ‘SKYN’, Ansell has launched a campaign asking Spotify users to create a ‘sexy songs’ playlist. (Thanks, Jason and Alex)


 

 

 

 

 

 

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Live Twitter feed in print

The CW Television Network is promoting its Autumn/Fall line-up with a pioneering print insert in the latest edition of Entertainment Weekly. (Cheers Alex)

The insert contains a small LCD screen that features looping video and the six latest tweets from @CW_Network. It appears in 1,000 copies distributed across New York and Los Angeles, and is powered by a custom-built, smartphone-like Android device with an LED screen and 3G connectivity.

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Customised catwalk

 Fashion is one of the most important drivers for sharing on the web. When Topshop debuted their spring/summer 2013 collection earlier this week at London Fashion Week, Facebook fans were able to customise the catwalk as they viewed the event.

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Geek chic

The last time the tech world ushered in a must-have fashion item, it was the Global Hypercolour t-shirt (you know, the one that changes colour when you touch it).

Following on from this questionable fashion statement, a new trend: internet-connected clothes that display your digital world, from status updates to YouTube videos. With in-built speakers, they can even play music. (Thanks, Nads)

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Five seconds to change a bad habit

Homecenter Sodimac in Chile asks you to use the 5 seconds before your YouTube video loads wisely. (Cheers, Alex)

As skippable pre-roll advertising becomes more and more prevalent, it’s fascinating to see the emergence of clever ways to leverage the format. The latest and perhaps most clever execution comes from La Casa Eco & Sodimac in Chile, with a pre-roll that aims to raise awareness about ecological habits. You can watch the pre-roll here:

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You, the legend

Increasingly, people are using social media platforms to project an enhanced, edited version of themselves. This trend has prompted a new wave of branded apps – allowing social media users to create life story animations and photo slideshows using Facebook data, then share them with their friends.

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Instacube

This smart digital picture frame self-updates in real-time, featuring photos from your Instagram feed. (Nice spot, Tim!)

The 600×600 LCD touchscreen device lets users log in and connect to the web, then displays their photos (or photos from chosen Twitter users) whenever they’re posted. Users can ‘like’ the posted pictures by using the ‘heart’ button on the top of the device. Get ready for your close-up!

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Facedeals

You’d normally associate cameras that track your movements with George Orwell’s ‘1984’. Yet a new app, currently on trial in Nashville USA, is offering this ‘service’ to the public.

By signing up to the ‘Facedeals’ app, you give permission for facial-recognition cameras to scan your features as you enter shops, then check you in automatically and send you targeted offers. Intelligent marketing or a step towards the nanny state? You decide!

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Flash your cash

You’ve already heard of flash mobbing, the craze that started way back in 2003 in Manhattan. People used social media to arrange to meet in a certain place and join in with an activity like dancing or pillow fighting.

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It’s not you, it’s…an emergency

The love pros at eHarmony have invented an app that calls with a fake ‘emergency’ when you need to escape a lame date.

 

 

You can set Bad Date Rescue to call in 5 minutes, 1 minute or just 3 seconds if things are really dire. You get to choose from a list of eminently plausible situations – your mum’s calling to say your sis is in labour, or your neighbour with the bad news your flat is flooded.

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