For its new range of condoms ‘SKYN’, Ansell has launched a campaign asking Spotify users to create a ‘sexy songs’ playlist. (Thanks, Jason and Alex)
The CW Television Network is promoting its Autumn/Fall line-up with a pioneering print insert in the latest edition of Entertainment Weekly. (Cheers Alex)
The insert contains a small LCD screen that features looping video and the six latest tweets from @CW_Network. It appears in 1,000 copies distributed across New York and Los Angeles, and is powered by a custom-built, smartphone-like Android device with an LED screen and 3G connectivity.
The last time the tech world ushered in a must-have fashion item, it was the Global Hypercolour t-shirt (you know, the one that changes colour when you touch it).
Following on from this questionable fashion statement, a new trend: internet-connected clothes that display your digital world, from status updates to YouTube videos. With in-built speakers, they can even play music. (Thanks, Nads)
Homecenter Sodimac in Chile asks you to use the 5 seconds before your YouTube video loads wisely. (Cheers, Alex)
As skippable pre-roll advertising becomes more and more prevalent, it’s fascinating to see the emergence of clever ways to leverage the format. The latest and perhaps most clever execution comes from La Casa Eco & Sodimac in Chile, with a pre-roll that aims to raise awareness about ecological habits. You can watch the pre-roll here:
Increasingly, people are using social media platforms to project an enhanced, edited version of themselves. This trend has prompted a new wave of branded apps – allowing social media users to create life story animations and photo slideshows using Facebook data, then share them with their friends.
This smart digital picture frame self-updates in real-time, featuring photos from your Instagram feed. (Nice spot, Tim!)
The 600×600 LCD touchscreen device lets users log in and connect to the web, then displays their photos (or photos from chosen Twitter users) whenever they’re posted. Users can ‘like’ the posted pictures by using the ‘heart’ button on the top of the device. Get ready for your close-up!
You’d normally associate cameras that track your movements with George Orwell’s ‘1984’. Yet a new app, currently on trial in Nashville USA, is offering this ‘service’ to the public.
By signing up to the ‘Facedeals’ app, you give permission for facial-recognition cameras to scan your features as you enter shops, then check you in automatically and send you targeted offers. Intelligent marketing or a step towards the nanny state? You decide!
The love pros at eHarmony have invented an app that calls with a fake ‘emergency’ when you need to escape a lame date.
You can set Bad Date Rescue to call in 5 minutes, 1 minute or just 3 seconds if things are really dire. You get to choose from a list of eminently plausible situations – your mum’s calling to say your sis is in labour, or your neighbour with the bad news your flat is flooded.