Freshly squeezed carrot juice. Goji berry, lentil and acai smoothie. A can of full-fat Coke. Chances are, if you asked people to name a healthy and nutritious drink, Coca Cola wouldnâ€™t be high up their list.
Posts Tagged: Soft drinks
A quick chat with our Biomotive Triggers expert Mr Simon Preece will reveal that red is a rather significant colour. Red alert, red lights, red letters, red rags, red tape, red carpet.
Back in the 1930s a popular soft drink company changed Santaâ€™s traditional outfit from green to red as part of a marketing campaign. The colour stuck. Fast forward 80 years and that same companyâ€™s now changed their iconic red label to green for their Argentinian spinoff Coca-Cola Life. (Gracias, Em!)
The classic glass ‘contour’ Coca-Cola bottle is about as iconic as modern design gets. Synonymous with the brand and instantly recognisable, the bottle has been a staple of Coca-Cola for nearly a century. Now, they’ve teamed up with Nendo to create a range of kitchenware â€“ inspired by the classic bottle.
PepsiCo has unveiled a new cola which, according to their technologists, reduces the absorption of fat in the body and helps to cut cholesterol levels. (Amazing, Tim!)
The fat-blocking Pepsi Special, which will be distributed by Suntory International, will go on sale in Japan. Itâ€™s one of several unusual drinks to be introduced by Pepsi, including Pepsi White â€“ a clear tangerine-flavoured cola, which will be launched in December.
Coca-Cola have turned Brazilâ€™sÂ Capricho MagazineÂ into an amplifier to promote the countryâ€™s Coca-Cola FM online radio platform.Â (Cheers, Jamie)
The magazine ran an ad with instructions on how to create the loudspeaker device for the iPhone. Check out the video below to see it in action: http://vimeo.com/50148669
In much of Central America, soft drinks inÂ bottles are often too expensive for the average consumer. Instead, popular domestic sodas are served cheaply in disposable plastic bags, and more expensive drinks like Coca-Cola are just poured into sandwich baggies.
Hot on the heels of the â€˜Make You Happyâ€™ campaign from Walls Ice Cream comes the â€˜Open Happinessâ€™ campaign from Coca-Cola. (Thanks to our Make Mine a Builders tea-drinking chum, Mr. Chiu.)