Tag Archives: Soft drinks

Transparent Coke

Transparent Coke

Freshly squeezed carrot juice. Goji berry, lentil and acai smoothie. A can of full-fat Coke. Chances are, if you asked people to name a healthy and nutritious drink, Coca Cola wouldn’t be high up their list.

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Red and green should never be seen

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A quick chat with our Biomotive Triggers expert Mr Simon Preece will reveal that red is a rather significant colour. Red alert, red lights, red letters, red rags, red tape, red carpet.

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Dreaming of a green Christmas

Back in the 1930s a popular soft drink company changed Santa’s traditional outfit from green to red as part of a marketing campaign. The colour stuck. Fast forward 80 years and that same company’s now changed their iconic red label to green for their Argentinian spinoff Coca-Cola Life. (Gracias, Em!)
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Green bottle glamour

The classic glass ‘contour’ Coca-Cola bottle is about as iconic as modern design gets. Synonymous with the brand and instantly recognisable, the bottle has been a staple of Coca-Cola for nearly a century. Now, they’ve teamed up with Nendo to create a range of kitchenware – inspired by the classic bottle.

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Fat-blocking cola

PepsiCo has unveiled a new cola which, according to their technologists, reduces the absorption of fat in the body and helps to cut cholesterol levels. (Amazing, Tim!)

The fat-blocking Pepsi Special, which will be distributed by Suntory International, will go on sale in Japan. It’s one of several unusual drinks to be introduced by Pepsi, including Pepsi White – a clear tangerine-flavoured cola, which will be launched in December.

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Coca-Cola Radio

Coca-Cola have turned Brazil’s Capricho Magazine into an amplifier to promote the country’s Coca-Cola FM online radio platform. (Cheers, Jamie)

 

The magazine ran an ad with instructions on how to create the loudspeaker device for the iPhone. Check out the video below to see it in action: http://vimeo.com/50148669

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Bag a bottle

In much of Central America, soft drinks in bottles are often too expensive for the average consumer. Instead, popular domestic sodas are served cheaply in disposable plastic bags, and more expensive drinks like Coca-Cola are just poured into sandwich baggies.

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Happiness is a cold can

Hot on the heels of the ‘Make You Happy’ campaign from Walls Ice Cream comes the ‘Open Happiness’ campaign from Coca-Cola. (Thanks to our Make Mine a Builders tea-drinking chum, Mr. Chiu.)

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