Tag Archives: Spirits

Let’s taste the music

Let’s taste the music
‘I’m getting peaty, malty hints. Supple notes of spiced wood. And a balanced kick of smokey honey with dried fruit.’

The language of whisky tasting can seem bizarre to anyone other than an expert. So to help us identify individual flavours within Johnnie Walker Blue Label – the rarest in the brand’s portfolio – food design studio Bompass and Parr has commissioned a piece of organ music called A Symphony in Blue.

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G&T A&E

G&T A&E

It’s that time of day again. The clock’s just struck five (or three. Or midday. Or ten in the morning.) You’ve had a hell of a week. And all you can think about is an ice-cold, citrusy gin and tonic.

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Joined at the app

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The cab’s waiting. That final Jaegerbomb is rapidly starting to feel like a bad idea. And you’re all ready to call it a night. But where on earth is Bob?

If your friends have an annoying habit of wandering off / falling asleep in a corner / getting lucky, then you need Buddy Check, a new app from Absolut Vodka. It uses A-GPS to pinpoint your friends’ exact location on a night out, and even sends an alert when someone crosses a virtual geofence.

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Pour homme, pour femme, pour down your throat

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An office party; a birthday celebration; a few drinks with mates that turned into a few too many. Whatever the excuse, returning home stinking of alcohol is something that many of us have suffered over the years (and doubly so the next morning). But what if someone created a drink that smelled of you?

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Call the local shots

Call the local shots

Global recipe; local taste. That’s the formula behind Pernod Ricard’s brand ‘Our/Vodka’. And it seems to be working a dream.

After launching in Berlin, Our/Vodka has just found its way to American soil, starting with Our/Detroit. The idea is simple: fund local micro-distilleries and give local entrepreneurs the freedom to make the brand their own.

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Drink inside the box

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When is a box not a box? When it’s a table, of course. To help Nikka Whisky stand out on European shelves, international distributor La Maison du Whisky has given it some snazzy new packaging that can be configured into a variety of shapes.

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Not just for the taste of it

Taste the difference. Taste the rainbow. The taste of paradise. When it comes to selling food and drink, taste (as you might well expect) is fairly high on the list of benefits. But some recent experiments by drinks giant Diageo have revealed that it’s not all about the best possible taste. (Sweet spot, DJ.)

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Bottoms up, down under

We’ve seen Absolut New Orleans, Absolut LA, Absolut Boston, Brooklyn and Miami. We’ve even seen Absolut London, Moscow and Polakom. But now the Swedish-based vodka business has taken its first trip to the southern hemisphere with Absolut Oz.

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Another drink-induced tattoo

Alcohol has been responsible for countless ill-judged tattoos. From the love of your life that ran off with someone else, to the profound Chinese proverb that doesn’t actually mean what you thought it meant. But now, Sébastien Mathieu, owner of Le Sphinx – a private tattoo parlour in Paris – is taking alcohol’s relationship with body art in a new direction.

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Beer on the rocks

Is this the end of the pint glass? US beer brand MillerCoors has just launched its newest product, Miller Fortune, which is intended to be served in a short whisky glass.

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