When is a box not a box? When it’s a table, of course. To help Nikka Whisky stand out on European shelves, international distributor La Maison du Whisky has given it some snazzy new packaging that can be configured into a variety of shapes.
“This is science fiction. It’s the dawn of a new era. Welcome to a strange new world.”
BrewDog has announced its “most eccentric and absurd project to date” with the launch of a new 35% abv beer-based spirit called WattDickie. It was developed in a “radical brewing and ice distillation process”, which currently has a patent pending.
What comes to mind when you think of Absolut? Dark bars? House parties? Ads with clever wordplay? Chances are, the brand’s Swedish heritage isn’t top of the list.
But to get back to its artistically-inclined, sustainably-minded roots, Absolut has introduced a new premier vodka made with traditional Swedish techniques: Absolut Elyx.
Spirits distiller Pernod and music/fashion label Kitsuné are collaborating on a series of products that span both brands’ expertise. The French companies have collaborated to create a bottle design for Pernod Absinthe, and a collection of similarly branded apparel and accessories.
As part of an interesting collaboration project, Malibu rum bottles got a re-design by three different magazines. Vice Magazine went with a drippy beach scene, Clark took a minimalist approach with a stark white bottle with a stencil and spray paint set and Shoes Up packaged their sneaker-inspired bottle inside a shoe box.