Tag Archives: Sport

The bulb’s in your court

The bulb’s in your court

YouTube: https://www.youtube.com/watch?v=u2YhDQtncK8

Ever tried one of those dance arcade games? The ones where you have to hop like an idiot from one foot to the next, looking nothing like anyone dancing in the history of dance?

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Exercise by numbers

Exercise by numbers

Gyms. Sweat dripping down grey walls. Stale carpet tiles. Broken air conditioning units. Boxy TV screens showing music videos from the ‘90s. Row upon row of slippery, smelly treadmills.

Sound familiar? If your gym is still stuck in the dark ages, it’s time to move on. Research shows that more and more of us are shunning traditional high-street chains in favour of fitness and running groups, or re-considered gyms that place greater emphasis on design and style.

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Live advertising

Live advertising

YouTube: http://www.youtube.com/watch?v=1C7batG6Y5s 

What’s the first thing you do when your football team scores? For many fans, the answer is reach for your phone or laptop to see what everyone’s saying about it online.

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Window dressing

Window dressing

YouTube: http://www.youtube.com/watch?v=7ZXucLUfh0U

Stereotypical things you will never hear a man say #34: “I’m just popping into town for a spot of window shopping.” Well that may be about to change thanks to NEO’s new concept storefront in Nuremburg.

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No ordinary shirt

No Ordinary Shirt 1

Whoa. Wait a minute. Wearable technology? Yes, clearly big goals are being kicked in Australia. Meet the ‘Alert Shirt’: a jersey that allows fans to experience what AFL football players are feeling live during televised games – from the couch.

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Hit the road, Foster

Why did the Creative Director cross the road? To buy a camper van and head off on a journey of 80,000 miles exploring surf culture in North America. Not funny, by any means, but a true story.

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Reuse-A-Shoe

Today, trainers. Tomorrow, track.

Nike’s Reuse-A-Shoe programme takes old athletic shoes and turns them into Nike Grind, a high-quality sports surface used in courts, turf fields and tracks.

It’s all part of their vision to make ‘closed-loop’ products – things that use the fewest materials possible and can be taken apart and recycled into something new.

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The easy way to get fit

First there was easyJet. Then easyHotel. And now there’s easyGym.
Yes, Stelios has expanded into the fitness market with a chain of no-frill gyms. You can already work up an orange sweat in six spots across the UK. And from next month, there’ll be a new branch on Oxford Street, too. (Good find, Andy P.)

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Holocube

There’s a new way to blow your mind on the streets of Amsterdam. Nike’s latest advert for their Free model is running in 360O holographic glory, in cubes located in the Leidseplein, Rembrandtplein and Damrak areas.

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Don’t get comfortable

‘Don’t get comfortable’ might be an unusual request from a clothing company, but American Giant have other ideas. (Cheers Elliot). Unhappy with the fact that most of our clothes are made overseas, they’ve created a brand with an old American work ethic – without cutting any corners. Check out their brand film below:

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