Posts Tagged: Sport

New life cycle

New life cycle

The vogue to build the most individual bike shows no sign of bonking yet, with this latest collaboration between Levi’s and cult bike-bits craftsmen, Brooks England. These two heritage brands have come together to pimp your ride in a commendably modern way.

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A sour taste for Doritos

A sour taste

YouTube: https://www.youtube.com/watch?v=VPlxNhEc2lA

Share a bag of your favourite Friday night snack and you may find you’re involved with something less than savoury. That’s the message from anti-corporate provocateurs SumOfUs. A spoof video follows the unfolding romance between a pair of Doritos lovers, but the crunch comes at the end with the revelation, ‘Doritos: May Contain Traces of Rainforest’.

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Just jiggle it

Just jiggle it

YouTube: https://www.youtube.com/watch?v=aN7lt0CYwHg

Bingo wings wobbling. Flushed jowls joggling. Mascara running faster than you are… If you shudder with recognition at these images, you’re probably a woman. A real one, who finds motivation the hardest part of keeping fit. And one who’s not alone.

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Outdo you

Outdo you

Outdoing others is not the zeitgeist for 2015. Beating yourself is. We’re not talking self-flagellation, but self-motivation. Or rather, Nike is.

To inspire runners across the pond to out-perform their 2014 track records, they’ve turned to man-of-the-moment illustrator, McBess, and data gleaned from its Nike+ members. The result is more than 100,000 personalised animations that feature your own, big-eyed avatar training in your home city, complete with the actual atmospheric and aerobic challenges you battled through in the last 12 months.

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Pleasant pluckers

Pleasant pluckers

YouTube: https://www.youtube.com/watch?v=U7quQcr4H68

Venturing into the great outdoors over the holiday season? Then you’ll appreciate that nothing quite compares to the warmth and comfort afforded by a genuine goose down jacket. There’s little comfort for the goose however. Down is a by-product from geese bred for the dinner table. And while most are reared humanely, in extreme cases birds are forced to endure live plucking and force-feeding.

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The bulb’s in your court

The bulb’s in your court

YouTube: https://www.youtube.com/watch?v=u2YhDQtncK8

Ever tried one of those dance arcade games? The ones where you have to hop like an idiot from one foot to the next, looking nothing like anyone dancing in the history of dance?

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Exercise by numbers

Exercise by numbers

Gyms. Sweat dripping down grey walls. Stale carpet tiles. Broken air conditioning units. Boxy TV screens showing music videos from the ‘90s. Row upon row of slippery, smelly treadmills.

Sound familiar? If your gym is still stuck in the dark ages, it’s time to move on. Research shows that more and more of us are shunning traditional high-street chains in favour of fitness and running groups, or re-considered gyms that place greater emphasis on design and style.

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Live advertising

Live advertising

YouTube: http://www.youtube.com/watch?v=1C7batG6Y5s 

What’s the first thing you do when your football team scores? For many fans, the answer is reach for your phone or laptop to see what everyone’s saying about it online.

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Window dressing

Window dressing

YouTube: http://www.youtube.com/watch?v=7ZXucLUfh0U

Stereotypical things you will never hear a man say #34: “I’m just popping into town for a spot of window shopping.” Well that may be about to change thanks to NEO’s new concept storefront in Nuremburg.

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No ordinary shirt

No Ordinary Shirt 1

Whoa. Wait a minute. Wearable technology? Yes, clearly big goals are being kicked in Australia. Meet the ‘Alert Shirt’: a jersey that allows fans to experience what AFL football players are feeling live during televised games – from the couch.

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