Tag Archives: Sport

Hit the road, Foster

Why did the Creative Director cross the road? To buy a camper van and head off on a journey of 80,000 miles exploring surf culture in North America. Not funny, by any means, but a true story.

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Today, trainers. Tomorrow, track.

Nike’s Reuse-A-Shoe programme takes old athletic shoes and turns them into Nike Grind, a high-quality sports surface used in courts, turf fields and tracks.

It’s all part of their vision to make ‘closed-loop’ products – things that use the fewest materials possible and can be taken apart and recycled into something new.

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The easy way to get fit

First there was easyJet. Then easyHotel. And now there’s easyGym.
Yes, Stelios has expanded into the fitness market with a chain of no-frill gyms. You can already work up an orange sweat in six spots across the UK. And from next month, there’ll be a new branch on Oxford Street, too. (Good find, Andy P.)

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There’s a new way to blow your mind on the streets of Amsterdam. Nike’s latest advert for their Free model is running in 360O holographic glory, in cubes located in the Leidseplein, Rembrandtplein and Damrak areas.

Read more on Holocube…

Don’t get comfortable

‘Don’t get comfortable’ might be an unusual request from a clothing company, but American Giant have other ideas. (Cheers Elliot). Unhappy with the fact that most of our clothes are made overseas, they’ve created a brand with an old American work ethic – without cutting any corners. Check out their brand film below:

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Saddle up

Iconic saddle manufacturer Brooks invited design students from the Royal College of Art to participate in a project – using existing materials and processes from their factory in Smethwick, England to create entirely new products. The students created everything from saddle bags to contemporary leather goggles – proving that recycling can be innovative and stylish. (Nice find, John)

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Venice Beach standstill

Nike brought Venice Beach to a standstill while shooting a video promoting the launch of the new Jordan CP3.VI. (Nice one, Alex) Check out: http://youtu.be/tf4wHNhtlj0

The ‘Cut Through LA’ shoot featured dozens of Chris Paul body-doubles, posed like different frames of one continuous play. The camera passes alongside the lookalikes as they dribble, have a caricature done, grab an apple and finally go up for a backboard-shattering dunk.

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Digital mannequins

We’ve seen a few retailers adding digital interaction to their physical stores recently – often with the goal of creating more engaging spaces for customers. McQ’s new flagship on Dover Street in London features a touch-screen table that visitors can use to manipulate in-store screens. And Burberry’s latest space on Bond Street has been inspired by the brand’s website, featuring mirrors that turn to video screens at the flick of a switch.

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Customer hijack

Meat Pack in Guatemala already had a reputation for offering special discounts on their limited-edition trainers from the likes of Adidas, Puma and Nike – but they wanted to develop a new and innovative campaign that would take their customers by surprise. (Cheers, Jamie)

Read more on Customer hijack…

Fast footprint

French-born engineer, designer and RCA student, Luc Fusaro has developed a prototype which can be architectured around the unique shape of a sprinter’s foot. It weighs just 96 grams, can shed fractions of a second off your time and, uniquely, comes straight out of a printer!

Read more on Fast footprint…

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