Tag Archives: Sport

The easy way to get fit

By May 20 2013, 9:41 am Leave a comment

First there was easyJet. Then easyHotel. And now there’s easyGym.
Yes, Stelios has expanded into the fitness market with a chain of no-frill gyms. You can already work up an orange sweat in six spots across the UK. And from next month, there’ll be a new branch on Oxford Street, too. (Good find, Andy P.)

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Holocube

By April 24 2013, 9:07 am Leave a comment

There’s a new way to blow your mind on the streets of Amsterdam. Nike’s latest advert for their Free model is running in 360O holographic glory, in cubes located in the Leidseplein, Rembrandtplein and Damrak areas.

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Don’t get comfortable

By March 28 2013, 9:28 am Leave a comment

‘Don’t get comfortable’ might be an unusual request from a clothing company, but American Giant have other ideas. (Cheers Elliot). Unhappy with the fact that most of our clothes are made overseas, they’ve created a brand with an old American work ethic – without cutting any corners. Check out their brand film below:

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Saddle up

By January 8 2013, 9:33 am Leave a comment

Iconic saddle manufacturer Brooks invited design students from the Royal College of Art to participate in a project – using existing materials and processes from their factory in Smethwick, England to create entirely new products. The students created everything from saddle bags to contemporary leather goggles – proving that recycling can be innovative and stylish. (Nice find, John)

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Venice Beach standstill

By October 23 2012, 10:36 am Leave a comment

Nike brought Venice Beach to a standstill while shooting a video promoting the launch of the new Jordan CP3.VI. (Nice one, Alex) Check out: http://youtu.be/tf4wHNhtlj0

The ‘Cut Through LA’ shoot featured dozens of Chris Paul body-doubles, posed like different frames of one continuous play. The camera passes alongside the lookalikes as they dribble, have a caricature done, grab an apple and finally go up for a backboard-shattering dunk.

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Digital mannequins

By October 18 2012, 10:25 am Leave a comment

We’ve seen a few retailers adding digital interaction to their physical stores recently – often with the goal of creating more engaging spaces for customers. McQ’s new flagship on Dover Street in London features a touch-screen table that visitors can use to manipulate in-store screens. And Burberry’s latest space on Bond Street has been inspired by the brand’s website, featuring mirrors that turn to video screens at the flick of a switch.

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Customer hijack

By September 7 2012, 11:23 am Leave a comment

Meat Pack in Guatemala already had a reputation for offering special discounts on their limited-edition trainers from the likes of Adidas, Puma and Nike – but they wanted to develop a new and innovative campaign that would take their customers by surprise. (Cheers, Jamie)

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Fast footprint

By July 17 2012, 3:03 pm Leave a comment

French-born engineer, designer and RCA student, Luc Fusaro has developed a prototype which can be architectured around the unique shape of a sprinter’s foot. It weighs just 96 grams, can shed fractions of a second off your time and, uniquely, comes straight out of a printer!

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Your very own ‘Mission Impossible’

By July 3 2012, 9:36 am Leave a comment

In France, Adidas were struggling to reach young guys. So, knowing their love for action-packed movies, they created a campaign that made them stars of their very own ‘Mission Impossible’ adventure.

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Nike in space

By June 13 2012, 9:48 am Leave a comment

Nike is collaborating with visual artist Tom Sachs to create NikeCraft – a capsule collection revolving around the theme of space.

The collection consists of a Marsfly trench, a small bag and running shoes. The products are all created from recycled materials such as car air bags, boat sails, spacesuits and other unusual items.

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