Tag Archives: Sweden

The taste of music

The taste of music

The grills are alive, with the sound of meatballs. Whilst this soundbite makes for a catchy intro, it technically isn’t true as most people tend to favour frying their meatballs. Still, it doesn’t make the latest project from a group of students at Hyper Island any less tasty.

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It’s a wrap

Swedish convenience store chain Pressbyrån has introduced new packaging for their sandwiches and wraps featuring a pared-down aesthetic and a 70s-influenced colour scheme.

Keeping things nice and simple, all sandwiches now come in paper holders, while wraps are enclosed in wholesome brown paper.

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The elyx of life

What comes to mind when you think of Absolut? Dark bars? House parties? Ads with clever wordplay? Chances are, the brand’s Swedish heritage isn’t top of the list.

But to get back to its artistically-inclined, sustainably-minded roots, Absolut has introduced a new premier vodka made with traditional Swedish techniques: Absolut Elyx.

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Real mannequins

The Swedish store Athlens has decided to break from the status quo and start using mannequins that actually represent normal women. Size 14 is what can be called normal, with most females falling somewhere between a size 12 and 16.

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Flat pack hotels

IKEA’s real estate branch Inter Hospitality and Marriott International Inc have partnered to create and launch a brand new economy-class hotel brand called MOXY.

Surprisingly, the hotels won’t be stocked with IKEA furniture – but the company has developed a number of innovative construction techniques to keep costs down. Created for the ‘next generation traveller’, the hotels will be popping up in or around office parks, airports and train stations, many of them featuring a neutral ‘eco-style’ theme.

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Hot stamped!

Ever wonder how long that loaf of bread has been sitting on the bakery shelf? Minimart Pressbyran (kind of like the Swedish equivalent of 7-Eleven) have developed a clever way to show customers just how fresh their hot buns are – by stamping the time of baking directly onto their bottoms.

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Beer in the woods

Considering Brick Lane’s reputation as a go-to food and drink destination, what better place to open an unusual pop-up bar? Swedish cider brand Rekorderlig whisks people away from the urban jungle outside and into a calm Scandinavian Winter Forest, from its 12-day space at the Truman Brewery. (Cheers, Jamie C)

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Bread & Boxers

Nifty idea from the Bread & Boxers guys. In a cool hotel room in Stockholm: designer jocks, socks and stockings for travellers in need of a fresh change! (Thanks to Harl for sharing the intimacies of your holiday bedroom!)

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Swedes and smartphones

IKEA recently launched the 62nd version of their annual catalogue – an interactive edition, which allows consumers to access additional content through their smartphones and tablets.

The system is really accessible – you simply download the IKEA app, select the scanning feature then scan the smartphone symbol. You’re then linked to a film, photo gallery or other extra content, allowing you to make an informed decision about your furniture before you head to the store for your meatballs.

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Swedish delicacies

IKEA is launching its own line of fresh, simple packaging to help customers navigate their strange Swedish delicacies.

It’s hard to imagine something called ‘Skarpsill’ (marinated sprat fillets) flying off the shelves anywhere outside Sweden, but slap a cutesy fish on the can (with the nose cleverly doubling as the stay-tab) and you know exactly what you’re looking at – whether you’re in Saudi Arabia or the Dominican Republic. Nice idea, Ikea. Now it’s time to simplify your assembly manuals!

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