Tag Archives: Sweden

Real mannequins

By April 10 2013, 9:05 am Leave a comment

The Swedish store Athlens has decided to break from the status quo and start using mannequins that actually represent normal women. Size 14 is what can be called normal, with most females falling somewhere between a size 12 and 16.

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Flat pack hotels

By March 15 2013, 9:57 am Leave a comment

IKEA’s real estate branch Inter Hospitality and Marriott International Inc have partnered to create and launch a brand new economy-class hotel brand called MOXY.

Surprisingly, the hotels won’t be stocked with IKEA furniture – but the company has developed a number of innovative construction techniques to keep costs down. Created for the ‘next generation traveller’, the hotels will be popping up in or around office parks, airports and train stations, many of them featuring a neutral ‘eco-style’ theme.

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Hot stamped!

By December 20 2012, 9:54 am Leave a comment

Ever wonder how long that loaf of bread has been sitting on the bakery shelf? Minimart Pressbyran (kind of like the Swedish equivalent of 7-Eleven) have developed a clever way to show customers just how fresh their hot buns are – by stamping the time of baking directly onto their bottoms.

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Beer in the woods

By November 7 2012, 11:08 am Leave a comment

Considering Brick Lane’s reputation as a go-to food and drink destination, what better place to open an unusual pop-up bar? Swedish cider brand Rekorderlig whisks people away from the urban jungle outside and into a calm Scandinavian Winter Forest, from its 12-day space at the Truman Brewery. (Cheers, Jamie C)

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Bread & Boxers

By October 11 2012, 10:27 am Leave a comment

Nifty idea from the Bread & Boxers guys. In a cool hotel room in Stockholm: designer jocks, socks and stockings for travellers in need of a fresh change! (Thanks to Harl for sharing the intimacies of your holiday bedroom!)

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Swedes and smartphones

By August 9 2012, 9:34 am Leave a comment

IKEA recently launched the 62nd version of their annual catalogue – an interactive edition, which allows consumers to access additional content through their smartphones and tablets.

The system is really accessible – you simply download the IKEA app, select the scanning feature then scan the smartphone symbol. You’re then linked to a film, photo gallery or other extra content, allowing you to make an informed decision about your furniture before you head to the store for your meatballs.

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Swedish delicacies

By July 10 2012, 10:48 am Leave a comment

IKEA is launching its own line of fresh, simple packaging to help customers navigate their strange Swedish delicacies.

It’s hard to imagine something called ‘Skarpsill’ (marinated sprat fillets) flying off the shelves anywhere outside Sweden, but slap a cutesy fish on the can (with the nose cleverly doubling as the stay-tab) and you know exactly what you’re looking at – whether you’re in Saudi Arabia or the Dominican Republic. Nice idea, Ikea. Now it’s time to simplify your assembly manuals!

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