Tag Archives: Sweden

The taste of music

The taste of music

The grills are alive, with the sound of meatballs. Whilst this soundbite makes for a catchy intro, it technically isn’t true as most people tend to favour frying their meatballs. Still, it doesn’t make the latest project from a group of students at Hyper Island any less tasty.

Read more on The taste of music…

Pump my ride

There are many challenges in life that push us to our physical limits – running marathons, climbing mountains, rowing oceans. None of these, however, compare to the gruelling test that faces every parent each time they pack for a trip away. Nappies, clothes, bibs, wipes, travelcots, pushchairs, more wipes, toys, snacks, more wipes. And don’t forget the children themselves.
Screen Shot 2014-04-25 at 14.13.28

Read more on Pump my ride…

(The advert is) Blowing in the wind

Back in 1978 Bill Weston agreed to be glued to a billboard as part of an ad campaign to demonstrate the strength of Solvite. Whether or not they mentioned to him that they’d be carrying that billboard from a helicopter remains unknown.

Read more on (The advert is) Blowing in the wind…

Pay as you print

News or sport? Fashion or food? Celebrity gossip or highbrow economics? Swedish company Meganews has created a magazine-printing kiosk that lets you flick through a selection of magazines, pick your fave, then pay with a credit card and wait while it’s printed.

Read more on Pay as you print…

It’s a wrap

Swedish convenience store chain Pressbyrån has introduced new packaging for their sandwiches and wraps featuring a pared-down aesthetic and a 70s-influenced colour scheme.

Keeping things nice and simple, all sandwiches now come in paper holders, while wraps are enclosed in wholesome brown paper.

Read more on It’s a wrap…

The elyx of life

What comes to mind when you think of Absolut? Dark bars? House parties? Ads with clever wordplay? Chances are, the brand’s Swedish heritage isn’t top of the list.

But to get back to its artistically-inclined, sustainably-minded roots, Absolut has introduced a new premier vodka made with traditional Swedish techniques: Absolut Elyx.

Read more on The elyx of life…

Real mannequins

The Swedish store Athlens has decided to break from the status quo and start using mannequins that actually represent normal women. Size 14 is what can be called normal, with most females falling somewhere between a size 12 and 16.

Read more on Real mannequins…

Flat pack hotels

IKEA’s real estate branch Inter Hospitality and Marriott International Inc have partnered to create and launch a brand new economy-class hotel brand called MOXY.

Surprisingly, the hotels won’t be stocked with IKEA furniture – but the company has developed a number of innovative construction techniques to keep costs down. Created for the ‘next generation traveller’, the hotels will be popping up in or around office parks, airports and train stations, many of them featuring a neutral ‘eco-style’ theme.

Read more on Flat pack hotels…

Hot stamped!

Ever wonder how long that loaf of bread has been sitting on the bakery shelf? Minimart Pressbyran (kind of like the Swedish equivalent of 7-Eleven) have developed a clever way to show customers just how fresh their hot buns are – by stamping the time of baking directly onto their bottoms.

Read more on Hot stamped!…

Beer in the woods

Considering Brick Lane’s reputation as a go-to food and drink destination, what better place to open an unusual pop-up bar? Swedish cider brand Rekorderlig whisks people away from the urban jungle outside and into a calm Scandinavian Winter Forest, from its 12-day space at the Truman Brewery. (Cheers, Jamie C)

Read more on Beer in the woods…

Latest jobs Jobs web feed