Tag Archives: Transport

The style-high club

Uniforms are rarely luxurious or a statement of individuality, but Air New Zealand is pushing the boundaries. They’ve created an intimate shopping experience – Clothes Hangar – where cabin crew can get dressed up in threads designed by Trelise Cooper. The idea is to get staff to take ownership of their uniform while also helping them engage with the Air New Zealand brand. The retail space reflects the airline’s brand identity, and cabin crew are greeted as they enter the shop by stylists, who help the staff create personalised outfits by mixing and matching.

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Gourmet air fare

Air France has taken to the streets to show people that airline food can be gourmet.

The Air France food truck toured Manhattan for five days, offering free samples of menus created by Michelin-starred chef Joël Robuchon. Patrons could taste culinary delights such as grilled beef filet with wine truffle sauce and potatoes a gratin. Diners could also enter to win a pair of tickets to Paris, and were encouraged to donate to City Harvest to feed the less fortunate in the city. An estimated 3,000 meals were given away during the promotion.

Via. http://www.springwise.com/food_beverage/airfrancefoodtruck/

 

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A more down-to-earth airline

South African low-fare airline kulula.com recently unveiled a brand new livery. One of their Boeing 737-86N (ZS-ZWP / OK-PIK), called ‘Flying 101’ is covered with amusing quips and details about the plane.

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Extra, extra, extra

Back in the golden age of flying, you paid your fare and then got on and enjoyed the service.

Nowadays you can be charged extra for basics like having luggage, switching seats and wanting a cuppa, never mind a cheese sarnie.

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Mid-flight tweet

Lufthansa has found an innovative way to get its name pinged around the web.

Through its free MySkyStatus service, fliers can sign up for flight status updates to be posted automatically to their Facebook or Twitter profiles.

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Reinventing the (penny farthing) wheel

YikeBike have brought back the penny-farthing to demonstrate how smart technology can help people enjoy our increasingly stressful cities again. (Cheers, Signor Mino.)

The mini-farthing concept, and its expression, the Yikebike, was created by a bunch of successful entrepreneurs, engineers and dreamers, and aims to dramatically improve urban transport and give city dwellers a fast, safe, easy way to get around. It uses state-of-the-art technology, engineering and industrial design to create a new class of personal transport.

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A new meaning for the phrase, ‘destination branding’

 

Pop-up retail is nothing new but Planeshop is turning the idea on its head. They’re opening a permanent store in Glasgow Airport which will then periodically be taken over by a different brand.

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Car showroom chic

Nissan has opened a luxury brand outlet for its Infiniti car range. Building on its high-end, prestigious magazine, Adeyaka, the dealership centre offers a level of service the company claims will be unique, dished out from premises designed to feel like a luxury ’boutique hotel’.
(Cheers, petrol-head Jonny.)

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Crash the autopilot

Thomson Airways have produced an in-flight safety video with a difference. Instead of the usual rictus-grinning air-hostess going through the motions, they’ve used kids to deliver the safety messages instead. Now, instead of glazing over or looking out of the window, passengers listen, captivated, and many even applaud when the video ends.

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