After a decade of development, super premium vodka, Absolut Elyx, has launched in the global duty-free market. The launch is backed by a powerful 360-degree marketing campaign targeting a global audience of advanced and sophisticated urban trendsetters and opinion leaders.
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Marriott’s Renaissance Pittsburgh Hotel is helping people unplug and recharge with their “Zen and the Art of Detox” weekend package.
At check-in, participating guests surrender their laptop, iPhone and other digital devices for safekeeping until departure. Literary classics and other forms of analog entertainment fill the digital void inside deluxe king rooms. Package rates vary between $199 – 399 per night.
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Tubohotel is a 20-room pod hotel made from recycled concrete pipes. Inspired by Germany’s dasparkhotel, Tubohotel has built on the concept by stacking pipes to form two mini pyramids with ladders to access the upper level. Each room is furnished with a queen-sized bed, desk and fan, with storage space under the bed. There are two communal bathhouses onsite with private showers. Located 45 minutes south of Mexico City, the project took three months to build.
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Melbourne’s Lost & Found Hotel Room is the antidote for faceless hotel chains. Designed by local architect firm Six Degrees, this one of a kind room gives guests a unique Melbourne experience by showcasing the city’s creativity.
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Eat & Joy, a Helsinki farmers’ market and cultural project, is taking flight with two new locations in the city’s airport. Dubbed ‘Best in Finland’, the compact stores offer products from more than 250 small local producers, including cold smoked Finnish pike and air-dried reindeer salami.
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Air France has taken to the streets to show people that airline food can be gourmet.
The Air France food truck toured Manhattan for five days, offering free samples of menus created by Michelin-starred chef Joël Robuchon. Patrons could taste culinary delights such as grilled beef filet with wine truffle sauce and potatoes a gratin. Diners could also enter to win a pair of tickets to Paris, and were encouraged to donate to City Harvest to feed the less fortunate in the city. An estimated 3,000 meals were given away during the promotion.
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myTour is a tool for creating free, personalised guided tours. Using GPS, the iphone app detects the user’s current position and supplies information whenever they near a stop of the tour. (Thanks for this one, Tim.)
Where GPS isn’t available, you can print out posters with QR Codes and hang them up at every stop – tour takers use these codes to access information.
To create your own tour, go to www.mypersonaltour.com.
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Planeshop is an innovative new airport retail concept, whereby different brands take turns running its permanent store. The first location is a former departure lounge at Glasgow Airport. And the first brand to set up stall is K-Swiss. The Californian sports label have branded-up the store’s exterior, billboard-style, and covered the interior walls with black and white graphics from a Glaswegian designer.
Planeshop is ideal for brands who want to test a market, launch a new product or reach consumers in vacation mode. And the company is thinking big with plans to open up shop in airports around the world. The next guest brand will be announced in a few weeks.
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Wanderlust is the latest funky crashpad to join Singapore’s growing and eclectic family of boutique hotels. The building, situated in the vibrant backpackers enclave of Little India, was originally an old school built in the 1920s and each of the four thematic levels of 29 rooms were designed by award-winning Singapore agencies, each of whom were given full creative freedom.
But with room rates starting at S$180, Wanderlust is no hovel. Instead, it’s more of a great value experience for adventurous business travellers who dare to venture off the beaten track and away from the usual big-name chains.
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