Tag Archives: USA

Don’t get comfortable

‘Don’t get comfortable’ might be an unusual request from a clothing company, but American Giant have other ideas. (Cheers Elliot). Unhappy with the fact that most of our clothes are made overseas, they’ve created a brand with an old American work ethic – without cutting any corners. Check out their brand film below:

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Corporate crafting

As an independent artist or designer, selling your goods in bulk can often be a challenge. Etsy, ‘the world’s most vibrant online marketplace’, realised this – and created a new platform where artists and designers can connect with professional buyers to sell larger quantities of their goods, for sale in retail stores. ‘Etsy Wholesale’ is launching in beta soon, with the aim of creating a network where artists, designers and buyers can all benefit from each other’s expertise.

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Game maker, game changer

Rovio, the makers of Angry Birds, have built their entertainment brand in a different way from their competitors. Instead of making a film or TV show then looking at licensing for consumer products, the company started with the game (Angry Birds) and are now expanding to consumer products and more traditional media – with the Angry Birds cartoon series launching on smartphones, tablets and connected devices soon.

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Fotobar

Last week, Polaroid rolled out a retail-store concept at the 2013 Consumer Electronics Show (CES) in Las Vegas. The store uses ‘patent-pending, proprietary technology’ – allowing customers to select photos on their camera phones and transmit them wirelessly to ‘bar-top workstations’ for printing and framing.

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Maker’s Row

It’s one thing to have a good product idea, but half the entrepreneur’s battle is bringing it to life. That’s where Maker’s Row aims to help – by simplifying the manufacturing process. The company provides access to industry-specific factories across the United States, alongside in-depth profiles and video tours to help entrepreneurs pick the best factory for their business.

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Single-udder butter

Familiar with single estate tea and single estate olive oil? Well now you can buy single-udder butter! (Thanks to Laura for spreading the word)

At Stone Barns, chef and owner Dan Barber serves ‘single-udder butter’: butter made from the pasteurised milk of a specific cow. Chloe, for example, is an alpha-type cow who chases after the best grass. Her butter is typically a darker yellow than Sunshine’s – an erratic, moody cow.

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Freshly bottled

Spotted in a New Jersey supermarket, POM pomegranate juice marketing themselves alongside the fruit! (Cheers, Benbo)

Give a Slingshot a shot

Regardless of where you stand on the cold brew / iced pour over debate, you’ve got to appreciate some of the cooler packaging and design possibilities that attend the new bottled cold brew phenomenon. (Cheers, Elliot.)

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Car club

FlightCar in the US aims to put vehicles left in airport parking lots to good use, by offering them up for short-term loans.

 

Where similar car-sharing companies aim to link owners with those requiring one-off loans, FlightCar takes advantage of the fact that most people driving to airports will be leaving the country for a fair amount of time. (Thanks, Zoe)

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Venice Beach standstill

Nike brought Venice Beach to a standstill while shooting a video promoting the launch of the new Jordan CP3.VI. (Nice one, Alex) Check out: http://youtu.be/tf4wHNhtlj0

The ‘Cut Through LA’ shoot featured dozens of Chris Paul body-doubles, posed like different frames of one continuous play. The camera passes alongside the lookalikes as they dribble, have a caricature done, grab an apple and finally go up for a backboard-shattering dunk.

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