FlightCar in the US aims to put vehicles left in airport parking lots to good use, by offering them up for short-term loans.
Where similar car-sharing companies aim to link owners with those requiring one-off loans, FlightCar takes advantage of the fact that most people driving to airports will be leaving the country for a fair amount of time. (Thanks, Zoe)
Nike brought Venice Beach to a standstill while shooting a video promoting the launch of the new Jordan CP3.VI. (Nice one, Alex) Check out: http://youtu.be/tf4wHNhtlj0
The ‘Cut Through LA’ shoot featured dozens of Chris Paul body-doubles, posed like different frames of one continuous play. The camera passes alongside the lookalikes as they dribble, have a caricature done, grab an apple and finally go up for a backboard-shattering dunk.
Mitt Romney needs to up his game – for 7-Eleven shoppers have already decided on President Obama. According to 7-Eleven’s ‘7-Election’ poll, which allows coffee drinkers to pick a blue cup for Obama or a red one for Romney, Obama is leading with 60% of the ‘votes.’
You’d normally associate cameras that track your movements with George Orwell’s ‘1984’. Yet a new app, currently on trial in Nashville USA, is offering this ‘service’ to the public.
By signing up to the ‘Facedeals’ app, you give permission for facial-recognition cameras to scan your features as you enter shops, then check you in automatically and send you targeted offers. Intelligent marketing or a step towards the nanny state? You decide!
A New York start-up, littleBits Electronics Inc, has attracted new funding to offer ‘open source hardware’ (or electronic component kits) for kids, artists and engineers worldwide. (Cheers, Alex)
littleBits, a system of electronic modules that snap together with magnets, will help to break down the boundaries between the products we consume and the things we make – helping everyone to become an inventor.
Billed as a ‘farmstead confectionery’, Vermont’s Big Picture Farms is dedicated to blending the sweet creamy goodness of goat milk into candy. As founder Louisa Conrad explains, the short fatty acid chains found in goat’s milk make for a smoother taste in their caramels. Conrad runs the business with her husband Lucas Farrell – both trained artists who have since turned to goat farming, cheese-making and confections.
Introducing Dressing for Pleasure – a New Jersey-based fetish store and online catalogue. Unfortunately the company was forced out of business, but before they closed they managed to create this less-than-traditional ad stunt (nice spot Tim!).
Finally, a solution to stop your friends/family/flatmates stealing your Ben & Jerry’s! (Cheers Jules, NY). The ‘Euphori-Lock’ keeps your favourite flavour safe, thanks to a two-part plastic security ring which can only be unlocked with a secret code.
Owen, a luxury NYC clothing boutique, has turned the humble lunch bag into an improbably chic method of decoration.
Architect Jeremy Barbour recently realised the decorative potential of the humble brown paper bag – covering Owen’s clothing boutique in 25,000 of them. Packed side-by-side and stapled to substrate, the bags make the shop look like the inside of a honey bee’s home.
Good news for wine buffs and cocktail fans: the guys behind Hendrick’s Gin and Sailor Jerry (Quaker City Mercantile) have created their first wine – White Mule Farms Spodee.
Spodee is a Depression-era recipe for wine, fortified with moonshine. It comes in an old-timey milk bottle, and strangely enough can be mixed like a spirit. Apparently, Spodee and Sody (Coca-Cola) is also sublime. Cheers!
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